Revenue Management principles are applicable in more industries then aviation industry. Some industries do execute RM techniques, although at a lesser extend but but some don't use RM at all. I realised this when I was asked several times to speak at conferences about this topic. After I was asked for some assignments in the entertainment industry, I decided to start my consultancy firm in 2011. With the knowledge of, and experience in revenue management, pricing and decision support I have gained over 17 years, combined with my passion to apply these principles, I decided to focus on consultancy activities after my leave at transavia.com.

During this period, the commercial division of transavia.com has been moved from a PMC-structure into a functional organization (Marketing, Sales, Revenue Management and Network Planning). I have managed this change by integrating two different departments, and create one department responsible for revenue maximization of all commercial flight operations. Next to this I became responsible for the integration of the inventory and revenue management systems and the development of a management information system for the Commercial Division.Tasks: - Leading the revenue management team - Revenue responsibility € 650 million - Tour operator Sales responsibility during the season - Set up turnover budget and forecast charter and scheduled services - Business owner reservations and revenue management systems - Member of steering group ICT-roadmap Commercial DivisionMain results: - Integration Revenue Management departments B2B en B2C - Developed and implemented a new pricing policy including paid luggage - Implemented the codeshare agreement with KLM - Developed Management Information System Commercial Division

Within the business to consumer organization I became responsible for maximizing the revenue of the scheduled services operations. Frequently monitoring and safeguarding the revenue development and steering adjustments when necessary. Strategic and tactical decision making with respect to pricing policies, competition and route network are part of the main activitiesTasks: - Leading the team - Revenue responsibility € 275 million - Set up revenue budget and forecast for business to consumer sales - Route and network development - Functional maintenance reservations and revenue management systemMain results: - Scheduled services operations back to profitability - Improved revenues with 5 million by implementing new fuel surcharge-policy - Introduced all-in pricing - Implemented a new Revenue Management system - Supported the new subsidiaries Transavia France & Denmark

My business plan to centralize the Planning & Analysis resource capacity, until then spread over 3 revenue units, was awarded with this position. Centralizing these resources generated more effectiveness and efficiency of the team. This resulted in aligned and automated management reports and in development of excellent Decision Support applications.Tasks: - Leading the team - Responsible for development and maintenance of: - Management Information - Decision Support Systems - Revenue Management Robots - Ad-hoc analysisMain results: - Set up a new competence center by centralizing and specializing - Streamline and automate management reports

Tasks: - Leading the Planning & Analyse unit - Set up KLM budget and forecast and KL/NW Joint Revenue Plan - Performance measurement of Inventory and Pricing processes - Representation of Revenue Management in Network Planning Team - Ad-hoc analysesMain results: - Development of Decision Support O&D Revenue Management - Streamline and automate management reports

Tasks: - Set up KLM budget, prognosis and KL/NW Joint Revenue Plan - Development performance measurement tools for Inventory en Pricing - Co-ordination new Revenue Management processes (Next Generation)

Tasks: set up, tuning and shepherding functional requirements, operations research-applications, planning, testing, training and documentation

Tasks:- functional development and maintenance of Revenue Management systems- training Revenue Management Training Modules