Working closely with clients, responsible for managing marketing and technology projects that drive customer engagement, ROI and increased system efficiency. Projects include ESP migrations, email marketing programs, creative projects, website re-designs, and performance media programs. Contribute to client projects as needed, including email marketing deployments, strategy planning sessions, Google Analytics reporting and asset migrations.Manage internal marketing programs including social media, website optimization, email marketing programs, and paid search.

Assisted in the development of e-communication strategies for Schwab/OX integration Developed and deployed webinar and workshop communicationsWorked with legal and compliance to develop and deploy all tax and regulatory communicationsAchievements:Completed quarterly customer insight survey results and presentation for executive leadershipDeveloped new campaign tracking process using Marketo ESP

Developed Annual Marketing Plan to increase subscription and product salesCreated marketing promotions tailored to each of the 14 children’s magazines Managed all email campaigns from inception through executionAchievements:Increased revenue from $1,400 to $14,000 within first monthDeveloped production process resulting in higher accuracy and less time to marketWorked with creative department to develop an email design standard to improve brand recognition

Manage all International Mileage Plus Card Marketing programs, including annual plan development for $40MM book of business. Manage new media partnership programs, perferred partner marketing and loyalty marketing programs.Achievements:Developed campaign execution and planning process for International partners.Doubled the amount of exposure for our international partners.Re-tooled a monthly administrative email program into a flexible, revenue-generating tool.Acted as Partner Manager for preferred affiliate United Vacations

Managed and assisted in development of all CRM email programs, generating approximately 150,000,000 emails per week, over 28 separately branded Online Dating websites.Identified, developed and implemented strategic marketing programs based on business needs and opportunities, revenue, product performance and customer satisfaction.Created program project briefs, copy, and graphic specifications. Executed html code set-up, QA and program launch.Worked with Email Service Provider to resolve any issues with halted emails, file transfer problems, etc.Achievements:Programs I developed increased click-through rates as much as 26%.Subject lines I developed for testing, increased open rates as much as 38%.Created standardized template, look and feel for all CRM email marketing campaigns

Managed all marketing activities, including strategic development, branding strategies, graphic standards, web development, and marketing campaigns for Managed List and Compiled products.Reviewed existing marketing strategies, and made adjustments based on findings.Achievements:Developed and managed Marketing calendar based on product performance, strategic goals and industry trends. Developed strategies for new products, including compiled database of over 150 MM records.Redesigned and implemented new graphic standards for company, including all literature, email and direct mail campaigns. Re-designed website and assisted in implementation.

Developed, recommended, and implemented marketing programs for Online Merchant Services based on internet trends, competitive research, site performance, revenue savings and future business opportunities. Reviewed existing products for functionality and usability, solicited customer feedback through focus groups and surveys, and made adjustments based on findings.Coordinated with advertising agency in the development of creative for email, direct mail and online marketing campaigns. Managed a multi-channel campaign schedule.Achievements:Redesigned and managed monthly Divisional Report for AE Senior Executives and Divisional distribution. Managed a large cross-functional team to automate reporting on division savings and site performance.

Developed, recommended, and implemented new online products and programs based on revenue, product performance, and customer satisfaction.Evangelized new programs and products based on business needs, customer feedback, and industry trends. Developed functional specifications and requirements, and managed programs through post production. Acted as liaison to Direct Mail Campaign Managers for all integrated E-Commerce programs. Reviewed existing programs and products for functionality and usability, solicited customer feedback, and made adjustments based on findings.Responsible for regular system, program and revenue performance reporting.Achievements:Managed the development of an email address repository for Consumer Lending. Included classification, compilation, and automation of existing and new email sources. Developed business rules and record usage standards, database architecture and cross-database integration. Developed integrated marketing programs in conjunction with direct mail teams. Assisted in development of several cross-company initiatives, including a revolutionary Customer Feedback Initiative, and a Billing Statement enhancement initiative impacting all HI business units.

Developed, recommended, and implemented new products and programs based on P&L, product performance, and customer satisfaction.Evangelized new programs and products based on business needs, customer feedback, and industry trends. Developed functional specifications and requirements, and managed programs through post production.Managed Household's largest direct mail program, including staff, 1MM+ budgets, reporting, liaisons and vendors. Managed branch communications regarding current campaigns as well as new programs. Worked as a liaison with branch representatives on Marketing Programs. Worked with Analysis to develop, test and monitor risk management strategies and profitability models.Achievements:Standardized reporting and schedules from our production vendor. Streamlined audit process from two days to four hours, saving time and expense. Executed and assisted in development of the first Merchant Incentive mailing with large retail partner. Spearheaded the acquisition, validation and mapping of credit data for sales use, providing valuable data for sales force. Headed initiative to expand market penetration, resulting in a 1.25M increase in revenue. Worked with analysis team to test and implement numerous new risk models, resulting in increased response and profitability and reduced charge-off.

Marketing Communications AssociateImplemented and managed a centralized lead delegation and tracking process, acting as the liaison between sales and marketing, and managed the external Telesales group. Developed internal and external marketing collateral, from concept to development to distribution. Managed final printing and lettershops. Managed all direct mail programs through post-production.AchievementsAssisted in the development of first web-based lead generation process, including banners, search text, and print promotion. Worked with website developers and internal sales channels on site structure and creative.