Jean-Philippe Allard Email & Phone Number

Montreal, Qc, Ca

Remote

Storetasker Experts are a hand-selected group of the industry's top Shopify developers, designers, and consultants. In the last 4 years, Storetasker has matched over 30,000 Shopify brands with highly vetted Shopify professionals.

Montreal, Canada Area

I help businesses and non-profits define their online strategy to meet their objectives, then I put in place the tactics needed to execute that strategy. Some of my current clients: - Archetype Themes - https://archetypethemes.co/- Savoir.media - https://savoir.media/- Boutique Point G - https://boutiquepointg.com/- Louve Design - https://www.louvedesign.com/- Fondussimo - https://fondussimo.com- TF Tools - https://tftools.com/- Canoe Club - https://shopcanoeclub.com/Some of the services I offer: - Custom analytics implementation (GTM, GA)- Social tracking (Facebook, LinkedIn, Pinterest)- Data analytics from any data source (GA, DBs or other proprietary data)- Data visualisations (GGplot2 / Google Data Studio)- Data interpretation / reporting- Search Engine Marketing (SEM) / Social Media Marketing (SMM)- Email marketing (Regular & automated)- UI/UX/CRO consulting- E-commerce website specifications (redesign or brand new, including choice of CMS - but it'll be Shopify 95% of the time!)- Ecommerce website development (Shopify)- Static website / landing page development- Marketing strategy consulting (Online and/or offline)

Montréal

StockBeamer was created to let creative professionnals easily publish on the major stock footage platform to create sales from their actual work.

Montreal, Canada Area

Achievements• 100% YoY increase in e-commerce revenue.• 300% YoY increase in coffee memberships.• 50% YoY increase in organic search traffic.Responsibilities• Managing a team of 4-5 persons and two agencies.• Scrum product owner for complete website redesign.• SEM and SMM ads creation, management and optimization.• Major strategic partnerships (Oakley, Cycling Canada).

Montreal

Achievements• Launch of the first zero-waste, subscription-based laundry detergent in Canada.• 70% YoY increase in e-commerce revenue.Responsibilities: • Managing a team of 5 persons.• SEM and SMM ads creation, management and optimization.• Email campaigns and automation.• Creation and execution of regular sales / promotions.

Montreal, Canada Area

As a social media community manager for Ford Canada via ICUC, I worked with a virtual team based in Vancouver and Toronto, enhancing my ability to work remotely and totally leverage technological tools enabling such a virtual team. I was in charge of coordinating all Quebec social media initiatives with other agencies in charge of PR, advertising, analytics and creative. On a daily basis, I also managed the Ford Quebec Facebook and Twitter pages, as well as the FordJPAllard "branded" account. In under four years, I managed to bring the follower count of this account on Twitter to over 20,000.Some of my tasks: - Inter-agency coordination for all Quebec Social Media initiatives- Social media content creation for the Quebec social media pages- Comments and complaints management for all Ford Canada pages (Facebook, Twitter, Youtube, Blog)- Social media outreach using the @FordJPAllard branded Twitter account- Live tweeting at Ford events

Montréal

As a communications and marketing specialist for recruitment at Rio Tinto, I was in charge of measuring and improving the advertising process on job advertising. After building a dashboard and choosing KPIs, I was able to assist hiring managers in making the right advertising decision to make every dollar go further for resume acquisition in terms of quantity and quality. I was also in charge of all social media activity and social media advertising for recruitment. I implemented Facebook and LinkedIn ads in our media buy portfolio, with overwhelming results. I also managed the Rio Tinto Canada Facebook page and the @RioTintoCA Twitter account on a daily basis. Some of my tasks: - Social media content creation and efficiency analysis;- Social media marketing (Facebook ads, LinkedIn ads)- Graphic design of print and online advertising;- Performance tracking using a dashboard created specifically for recruitment with informative KPIs permitting efficient decision making- Career fair coordination and organization

Montréal

- Social media management for different accounts such as Cineplex and The Weather Network;- Public relations coordination for accounts such as Canadian Tire and Telus;- Creation of a cloud-guestlist for a major event for Qatar airways (500+ guests).

- Search Engine Optimization using techniques such as link building, SEO friendly blog posts and blogger outreach;- Search Engine Marketing keyword list creation and optimization;- Google Analytics analysis and reporting.

Master'S Degree, Marketing, 3.94

Specialised in marketing research with skills in experimental design, data analysis and scientific literature research. I believe there's.

Continuous Education, Marketing

Bs., Communication

Dec, Photographie