In my role at STG, I wear many hats and collaborate with teams across the organization.Canada- Hand Made Cigar business including but not limited to pricing, packaging, promotions, new product development, POS, training materials and sales force support.Australian/NZ- Support of portfolio including but not limited to Brand Management of the Ventti brandRest of World- Ventti Brand Management including amplification of product to new marketsBrand Manager of Cigar World digital property including but not limited to CRM, Social Media, Web and Email strategy and Content Creation. Assists in social media strategy and other digital projects (you will hear about them soon!)

Manage email and social media marketing campaigns and day-to-day activities including:Develop relevant content topics to reach the company’s target customers.Create, curate, and manage all published content (images, video and written).Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.Conduct online advocacy and open a stream for cross-promotions/collaborations.Develop and expand community and/or influencer outreach efforts.Design, create and manage promotions and Social Media ad campaigns.Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.Analyze key metrics and tweak strategy as needed.Compile reports for management showing results (ROI).Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.Monitor trends in social media tools, applications, channels, design and strategy.Implement ongoing education to remain highly effective.Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Website design - UX/UI designCreation of brand identity - logo, style guide, contentContent writing for blogs, mission statements, about us, etc.

Current focus- Lead Manager: Social Media· Creative agency management Coordinate with US and Global teams for brand consistency Define KPIs, oversee performance tracking & provide campaign ROI· Line manager for Global Graduate (2 rotations)· Annual connected strategic planning· Content creation and copywriting· Implement tactics to grow organic follows/engagement rate· Manage social media budget (paid ads, contests, content)· Usage/application of Sprinklr, Curalate, Instagram and Facebook· Successful cross-team collaboration on connected campaignsPrior focus- Lead Brand Manager: Brand Code· Ensuring cross-functional teams align to brand standards Brand Strategy, Equity Management and New Product Launch· Creative agency management· Create responsible messaging for consumers· Identify hyperlocal market opportunities· Omnichannel media management· P&L Skills and Management· Provide pivot for programming to adapt to digital environment· Ownership of The VELO Hustle Project from start to finish

Program management of multiple markets nationwide for a third party marketing agency specializing in experiential field marketing in both on and off premise. I have experience in heavily regulated products such as alcohol and tobacco. Project management, training, management development, operations, event planning/management, data analysis, and reporting/presentations are some of the operational tasks I contribute to on a regular basis. I am also tasked with managing budgets, collaborating on strategic integrated marketing campaigns, and providing content for product messaging and brand awareness.

• Management of local market experiential marketing program for Fortune 500 company.• Collection and analyzation of consumer engagement data to identify quality of engagement and specific metrics of lead generation gathered.• Training and development of a staff of 3 mid-level managers and 30 brand ambassadors• Ideating, planning and executing 100+ experiential events with budgets exceeding $1M annually.• Identify target audiences for high volume attendance occurrences for daily consumer engagement activity• Achievement of all goals each program year

High Volume BartendingCraft Cocktail CreationBeer and Wine KnowledgeHigh Volume Cocktail Serving Client ServicesCash Management

• Management of local market experiential marketing program for Fortune 500 company.• Collection and analyzation of consumer engagement data to identify quality of engagement and specific metrics of lead generation gathered.• Training and development of a staff of 3 mid-level managers and 30 brand ambassadors• Identify target audiences for high volume attendance occurrences for daily consumer engagement activity

• Management of local market experiential marketing program for Fortune 500 company.• Collection and analyzation of consumer engagement data to identify quality of engagement and specific metrics of lead generation gathered.• Training and development of a staff of 3 mid-level managers and 30 brand ambassadors• Ideating, planning and executing 100+ experiential events with budgets exceeding $1M annually.• Identify target audiences for high volume attendance occurrences for daily consumer engagement activity• Achievement of all goals each program year

Retail clothing store management of various levels from assistant management to area management.Customer ServiceMerchandisingInventory ControlHiring, Training and Development of Team (part and full time, including management positions)New store openings - construction oversight, marketing, hiring and merchandising of locationsP&L managementSpecial event planning such as fashion shows and new game releases