Jean Schaeffer Email & Phone Number

Quakertown, PA (MD Home office)

• Drove B2B digital marketing initiatives with extensive utilization of Marketing Automation and demand generation.
• Focused on the Engineering Document Management market.
• Drove implementation of the Eloqua Marketing Automation Platform with Salesforce Integration
• Developed $5.8 Million new account opportunity dollars attributed to digital marketing in 2014
• Orchestrated 1 Million emails and 12 webinars annually.
• Developed lead scoring, normalized roles, segmentation, and Lead nurturing campaigns.

Owings Mills, MD

• Led marketing and communications strategy and execution that supported business growth in this $35 million public company with 250 employees across 19 geographically dispersed offices. Planed, organized, staffed, and.
• Executed 3 million emails annually. Leveraged early Marketing Automation Program (MarketFirst) for emails across an audience of 150,000 prospects and customers segmented into vertical markets.
• Implemented a SEO strategy that increased organic search phases by 48%.
• Conducted and analyzed market research to determine competitiveness.
• Implement improvements as required: identify, interpret, and capitalize on marketing trends.
• Managed a $2 Million dollar marketing budget.

Owings Mills, MD

• Selected to lead the marketing charge for a newly developed business group focused on Product Life Cycle (PLM) and Product Data Management (PDM).
• Conducted extensive research into the market, the target companies
• Developed unique value propositions targeted for key customer segments
• Conducted focused seminar events in target rich markets
• Secured case studies on early adopters
• Effective execution of marketing programs to develop 1.6 in opportunity dollars.

Owings Mills, MD

• Lead marketing for this newly formed company with 18 Million in revenue and 125 employees from combined mergers.
• Successfully integrated marketing data bases for 4 initial companies and subsequent mergers and acquisitions
• Managed all direct marketing and promoted new brand viability and capabilities.
• Demonstrated value of Marketing Automation with “MarketFirst” as a hosted application.

Owings Mills, MD

• The company was focused on Autodesk design and engineering software and training. Grew the business from start-up to $6 million in annual revenue and 35 employees before initiating a merger with four other companies to.
• Recruited sales and marketing employees.
• Built business processes to accommodate support and growth.
• Developed a marketing program that dominated the mid-Atlantic region.
• Drove 16 out of 17 competitors out of the Maryland market space over a 5-year period.