Jean Shields Fleming work email
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Strategic marketing and communications leader with significant experience in nonprofit communications and marketing. Exceptional track record in media relations, digital marketing, demand generation, SEO and SEM, crisis communications, content strategy and social media. Inspirational manager and team builder. Extensive experience in K12 education, wildlife conservation and gender issues. Two-time Interactive Marketing Association award winner for content and social media programs. Published novelist and poet, because the heart has stories, too.Specialties: Strategic communicationsContent strategyEducationWildlife conservationFundraising and donor engagementMedia strategy and media relationsMarketing strategySEO & SEMBrandingSocial mediaDemand generationInstructional designCopy writing
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PrincipalFleming Media 2001 - PresentPortland, OregonWork with clients including Nike, Estee Lauder, PayPal, New York University, Nikon, and Apple to create compelling online and print experiences including:- Communications strategy & execution- Media relations- Instructional design - Marketing strategy & execution-Content strategy & production
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Founder And EditorCertain Age Magazine Mar 2021 - PresentCertain Age Magazine is unleashing the power of women, one story at a time. It features impeccable writing, fresh imagery, compelling voices, audacious ideas. Celebrate, mourn, express outrage or cry with joy – and together, mobilize to create the future we envision.
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Communications ManagerPan African Sanctuary Alliance (Pasa) Dec 2019 - Jan 2023Communications planning and execution for Africa's largest alliance of wildlife centers.Media relationsSocial media strategy & executionDigital advertisingBrand management -
Vice President Of Communications & Digital StrategyNwea Feb 2016 - Aug 2019Portland, Oregon AreaLead strategy and execution for content partnerships, media relations, public engagement, crisis communications, social media and communications for leading K12 assessment, professional learning, and research organization. Set direction for integrated digital presence spanning multiple channels - .org site, blogs, owned and earned social media - to provide a cohesive customer experience. -
Sr. Director, Public RelationsNwea Apr 2015 - Jan 2016Portland, Oregon AreaSet media strategy and oversee all aspects of organizational public relations, media relations, and public engagement activities. Lead crisis communications. Write executive speeches, op-eds, and articles. Establish editorial direction and oversight for organizational blog and social media presence.
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Director Of Public RelationsNwea Jul 2013 - Apr 2015Portland, Oregon AreaPlan, manage and report on all aspects of organizational reputation management, tiered media strategy + execution; social media; thought leadership initiatives; crisis communications; engagement programs for K12 assessment organization.
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Executive Director, Communications & Customer ExperienceScholastic Jun 2012 - Jun 2013Greater New York City AreaSenior marketing leader charged with optimizing customer experience, digital presence, and product marketing efforts for Scholastic Education Group, provider of K12 curriculum and assessment solutions.- Served as communications lead developing solutions messaging across all product lines - Customer champion: Define and deliver an integrated customer experience from lead generation through loyalty and retention- Refined digital marketing activities to provide avenues for customer… Show more Senior marketing leader charged with optimizing customer experience, digital presence, and product marketing efforts for Scholastic Education Group, provider of K12 curriculum and assessment solutions.- Served as communications lead developing solutions messaging across all product lines - Customer champion: Define and deliver an integrated customer experience from lead generation through loyalty and retention- Refined digital marketing activities to provide avenues for customer dialogue through all phases of the sales cycle, using social media and other channels Show less -
Director Of MarketingNwea May 2009 - Jun 2012Managed all aspects of planning, budgeting, metrics and reporting for K12 assessment organization. Responsible for corporate, product and field marketing strategy and execution; oversight for brand, PR, lead generation, digital marketing, loyalty programs, events marketing, and social media.Key achievements:- Implemented demand generation program including marketing automation platform- Developed brand hierarchy and identity to accommodate expanding portfolio of offerings- Built… Show more Managed all aspects of planning, budgeting, metrics and reporting for K12 assessment organization. Responsible for corporate, product and field marketing strategy and execution; oversight for brand, PR, lead generation, digital marketing, loyalty programs, events marketing, and social media.Key achievements:- Implemented demand generation program including marketing automation platform- Developed brand hierarchy and identity to accommodate expanding portfolio of offerings- Built and managed high performing marketing team adding key functional areas of product marketing, demand generation and market research- Created look and feel of organizational headquarters in Portland, OR- Established organization as thought leader through public opinion research and public relations activities Show less
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Content DirectorBabcock & Jenkins Sep 2006 - May 2009Established content strategy division for B2B relationship marketing agency. Accounts: LinkedIn, Sterling Commerce, IBM, Sun Microsystems, Intel, Level3Awards: Interactive Marketing Association for (1) social media community and (2) lead-gen content program -
Senior WriterIntel Innovation In Education Nov 2004 - Feb 2006Developed and executed content-focused marketing programs for two global initiatives including creating content for the web, video and marketing collateral. Managed internationalization of content. -
Content DirectorScholastic 1998 - 2000Provide edtiorial leadership and creative vision for development of e-commerce presence for Scholastic (scholastic.com/parents). Developed relationships with company business units to create content plan for parents.Created database underpining of siteConsulted on merchandising strategy for e-store component
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Senior Editor, Technology & Learning MagazineCmp Media Jun 1994 - Sep 1998Senior Editor for Hardware & Emerging TechnologiesCovered educational implementations of hardware & internet technology- developed columns- launched industry-leading tradeshow- ran Teacher of the Year program -Writer and editor for leading K-12 education technology magazine
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Jean Shields Fleming Education Details
Frequently Asked Questions about Jean Shields Fleming
What company does Jean Shields Fleming work for?
Jean Shields Fleming works for Certain Age Magazine
What is Jean Shields Fleming's role at the current company?
Jean Shields Fleming's current role is World Changing Communications.
What is Jean Shields Fleming's email address?
Jean Shields Fleming's email address is je****@****wea.org
What is Jean Shields Fleming's direct phone number?
Jean Shields Fleming's direct phone number is +197127*****
What schools did Jean Shields Fleming attend?
Jean Shields Fleming attended University Of San Francisco, University Of Michigan.
What are some of Jean Shields Fleming's interests?
Jean Shields Fleming has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Children, Cooking, Cruises, Electronics.
What skills is Jean Shields Fleming known for?
Jean Shields Fleming has skills like Content Strategy, Integrated Marketing, Copywriting, Digital Marketing, Content Development, Marketing Strategy, Editing, Leadership, Creative Direction, Strategy, Social Media Marketing, Editorial.
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