Director Of Marketing
Managed all aspects of planning, budgeting, metrics and reporting for K12 assessment organization. Responsible for corporate, product and field marketing strategy and execution; oversight for brand, PR, lead generation, digital marketing, loyalty programs, events marketing, and social media.Key achievements:- Implemented demand generation program including marketing automation platform- Developed brand hierarchy and identity to accommodate expanding portfolio of offerings- Built… Show more Managed all aspects of planning, budgeting, metrics and reporting for K12 assessment organization. Responsible for corporate, product and field marketing strategy and execution; oversight for brand, PR, lead generation, digital marketing, loyalty programs, events marketing, and social media.Key achievements:- Implemented demand generation program including marketing automation platform- Developed brand hierarchy and identity to accommodate expanding portfolio of offerings- Built and managed high performing marketing team adding key functional areas of product marketing, demand generation and market research- Created look and feel of organizational headquarters in Portland, OR- Established organization as thought leader through public opinion research and public relations activities Show less