Jean Farmer Email & Phone Number

Richmond, Virginia Area

My clear writing, tight editing and accurate proofreading create copy that works, establishing better connections between organizations and their audiences. The result? Readers will turn the page, tap the screen or click the mouse for even more information, more product, more sales.

Remote From Charlotte

Richmond, Virginia Area

Through three contracts, I wrote and edited concise, engaging copy so customers could easily understand more about their relationship with Capital One. > Edited, wrote and proofread digital communications and marketing collateral such as emails and letters. Reviewed content to ensure messages were clear and consistent.> Managed multiple projects, most with tight deadlines. Double- and triple-checked work to be sure that previous changes were still accurate.> Collaborated with business teams to create new messages or refresh existing content. Often worked through many rounds of reviews and approvals. Ensured that copy met guidelines for accessibility and financial regulations.> Developed teamwork with art directors, designers, project managers, and others, using Acrobat and email to make edits and give direction about copy.> Wrote compelling subject lines and headlines, and succinct product benefits, when needed to complete digital email production. > Reviewed work to ensure that it followed best practices and complied with internal style guides and the AP Stylebook.

Richmond, Virginia Area

Editing and proofreading for website and newsletter. Pro bono.

Richmond, Va

• Created written "voice" of lottery for many audiences.• Wrote and edited content for a variety of internal and external audiences. Worked in the marketing, public information and communications departments. • Helped create the lottery's first Intranet, writing much of the news content. Collaborated on SEO preparation for website. Worked with team to create and maintain Facebook presence.• Created history book and coordinated event for 300 employees to celebrate lottery’s 20th birthday.• Helped to implement two-way communications between employees and the lottery through concise writing for website, Facebook page, intranet, email messages and publications. • Expanded the public’s knowledge of lottery’s contributions to public education by writing radio copy for sports marketing program. • Established and managed communications for international lottery conference hosted by the Virginia Lottery. Collaborated with designers, photographers, copywriters and ad agency on multiple projects.• Took photo of Mega Millions jackpot winners that appeared on the front page of the Richmond Times-Dispatch. • Led employee communications committee that created agency-wide initiatives. • Identified audience needs at launch of lottery and created award-winning publications for employees, retailers and players. • Did more than ask for money as coordinator of the lottery's annual fund-raising drive. Created year-round “fun-raising” events that allowed co-workers to enjoy themselves while giving money to good causes. Co-created first online auction to raise additional money for the lottery’s Commonwealth of Virginia Campaign for charity in 2011.

Richmond, Virginia Area

• Edited Virginia Credit Union history book. Organized publishing efforts: Researched facts, wrote and edited copy, helped with design, proofread copy, established production schedule. • Wrote articles for general-interest publications such as Richmond Magazine, including cover feature. • Other clients included the Bergman Group, Core Consulting, Douglas Publications, Signet Bank.

Richmond, Virginia Area

• Coordinated U.S. campaign that generated placement of association members’ frames in national magazines and increased public’s awareness of and interest in professional picture framing.• Managed publications program, including monthly magazine, conference materials and directory.

Wilmington, North Carolina Area

• As member of development team, created first Chancellor’s Report and new alumni publication. Both publications succeeded in bringing new donors to the university. • Coordinated publications (planning, research, interviewing, writing, editing, design, production, photography). • Edited history book about the university.

Bachelor Of Science, Journalism

Certificate, Communications/Publications