• Strategized and created the digital marketing plan and promotional calendar in support of growing new customers as well as retaining existing customers•Managed Amazon 3P business with external partners, and worked with internal teams to support the rapid growth within Amazon ecosystem, including merchandising and operation, P&L analysis, content management, marketing insights to meet the targets. • Oversaw website design, content, merchandising, product and coupon creation to provide a cohesive and up-to-date shopping experience• Initiated and managed digital projects including CRM, website redesign, referral program, Soap Lab app, Yopto review, accessibility app, pick-up in store, and related features to support user experience and revenue • Increased web profitability by 4% by providing content-focused initiatives through Email marketing campaigns and CRM programs• Reduced 10% of the cost on affiliates by reviewing ROl on the major channels to ensure the optimal result• Effectively partnering with external agencies and vendors for all customer-facing strategies and communication creations, including social media, affiliates, and new online marketing channels

• Managed digital marketing strategies and retail promotional calendar: e-mail marketing campaigns, e-commerce platforms optimization, site merchandising, SEO, SEM, media buy (display ads, paid search), daily logistics and contents on both B2B and B2C sites for luxury brands; reviewed daily sales and site metrics to propose new ideas and insights; social media marketing; tripled online sales in 12 months• Re-positioned the brand by differentiating product lines that is aligned with core brand values• Created digital marketing plans for beauty e-commerce start-ups and leveraged online outlets and social platforms to raise brand awareness and increase sales by 20%• Improved E-commerce process by implementing website redesign and customer engagement programs• Developed strategies and content across all online channels• Planned and managed budget for social, search, display ads and prints

• Oversaw a $1M USD budget including forecasting while taking into account prior years actuals and negotiating with vendors• Set-up a women-targeted event website with an eBook offer resulting in 3K downloads in one week and 200 new accounts.• Managed vendor relationships for digital media campaigns from concept to launch, including positioning, media, and budgeting, creative production, results tracking.• Leveraged agency experience to negotiate a 30% cost reduction with major portals by guaranteeing an annual investment. • Increased conversion rates on average by 10% and improved time on page by 5% as a result of an exclusive partnership with Business Weekly and Elle Magazine.• Uncovered insights for various investor types including moms, millennials, baby boomers, and the mass market.

• Developed digital marketing objectives, media guidelines, creative strategies, and social networking for global accounts (IBM and American Express) as well as local clients (Brand, a Singapore drink and Yung-Chin Realtors) • Completed a value analysis report for Brand including price, perception, ingredient benefits for 25 to 40 year old females• Designed segmented media plan for Amex Travel Cheques by incorporating digital channels such as display, PPC, SEO, SEM, mobile, social and retargeting, as well as demographic factors

• Deployed email marketing campaigns with 95% open rates for financial and CPG clients• Refined marketing calendar while taking into account seasonality; coordinated concept testing, CRM process, and deliverability• Conducted A/B testing in subject lines as well as content optimization; learned best practices such as placing a recipient’s name in the subject line leading to a 60% click rate.

•Helped transform the brand image of IBM Taiwan by executing its first media coverage in a lifestyle magazine while partnering with BMW; event garnered 20K targeted impressions and was recognized by IBM as a success.•Built an ongoing relationship with mainstream consumer press and organized exclusive tech events for IBM ThinkPad Club members.