Charged with growing a luxury fine jewelry brand, we more than double sales in 2 years (49% year-over-year and and 54% year-over-year), increased product margin by 12.5% and wholesale margin by 5%, grew the team with key hires in sales and production, implemented operational SOPs, created inventory process and cleaned up accounting processes, completed an overhaul of our e-commerce business and digital marketing, and increased wholesale accounts.

In 2014, Instagram was a novel platform, Shopify was unheard of, and jewelry, for the most part, was unbranded and not available for purchase online. The entire industry operated on consignment, in a fragmented, inefficient, and tech-averse landscape. I foresaw that the future would belong to brands, with an increasing trend towards online shopping. Swoonery was my solution—an omni-channel experience featuring over 85 of the world's top jewelry brandsWe launched a drop-ship, luxury marketplace after the friends and family round. In the subsequent round, we opened a retail location and grew, trained, and led a team of merchandisers, sales associates, customer service professionals, marketers, and developers. We introduced a new model to the industry and successfully transitioned luxury jewelry into the digital realm while reducing inventory costs for brands and maintaining our retailer margins without inventory costs.Our mission was to provide customers with access to impeccably crafted pieces across a comprehensive range of styles and sizes on a single platform by showcasing the world's most coveted jewelry designers and brands. We had a retail store on 5th Avenue and replicated the personalized, high-touch shopping experience online through a contextual recommendation algorithm tailored specifically for luxury products. This algorithm constructed a style profile for each customer, offering personalized product recommendations based on their aesthetic preferences, and our client care team was on hand to give clients a white-glove before and after-sale experience on demand.It gives me great satisfaction to observe that many of the brands that made their debut online through Swoonery now constitute some of the most popular designer brands in the industry. These include names such as Foundrae, Stephen Webster, Sydney Evan, Katherine Jetter, Walters Faith, Sylvia Furmanovich, Bea Bongiascia, Melissa Kaye, Buddha Mamma, Elie Top, Bee Goddess, and more.

Worked with stakeholders in various companies ranging from SaaS in the mobility space, fragrance, food, and fashion to develop new revenue streams, hire and train remote teams, and scale their businesses during the pandemic.

Built a bespoke jewelry business designing high jewelry for private clients focusing on one-of-a-kind pieces featuring fancy-colored diamonds and gemstones. Responsible for all business development and client-facing roles as well as sourced, designed, and oversaw the production of the pieces through my family’s workshop in New York City.

Private equity and venture capital financings, joint ventures, mergers and acquisitions and cross-border transactions. Clients included Goldman Sachs, Warburg Pincus, and state-owned pharmaceutical companies.

Corporate Associate in the International Corporate Department. Worked on private equity and venture capital financings, mergers and acquisitions, foreign private issuer securities registrations and general corporate matters. Clients included Gordon Brothers, Glencore, Psivida, Ohrstrom family, and others.