Jasmine A. Easter, Mba Email & Phone Number

Partnering with SMBs to optimize their martech stack and ensure processes are efficiently designed to scale revenue. Our focus is simple, repeatable systems that grow with you without steep learning curves or complex tools. With us you achieve economies of scale quickly and effectively.

Philadelphia, Pa, Us

Managed the Offer Playbook teamStreamlined playbook development to reduce production time from 12hours to 4 hours weekly and eliminated monthly design fees of $2,300Oversaw the Go-To-Market intake process which included managingproject assignments, developing portfolio reports, executive summaries,and tracking team activity in ClarizenLed the implementation of Tableau in the Sales and Marketing Operationsorganization to consolidate functional team roadmaps to identify possiblecollisions and opportunities for strategic alignment

The Gist (October 2018 - 2021) Online learning instructor and coach on the topics of strategic marketing, digital marketing, and branding for small businesses and non-profit organizations.Enviroscent, Inc. (2015 – 2016) – Managed all aspects of two international brands including promotions, social media, digital marketing, POP displays, and product strategiesGenVote, Inc. (2011 – 2012) – Served as head of marketing and communications establishing the brand and creating and managing all digital touchpointsPerfectGirlQuest.com (2011 – 2015) – Created blog content, managed all digital touchpoints and communications, participated in blogger influencer programs, developed e-commerce presenceVarious Projects (2011 – Present) – Provided marketing strategy recommendations, website development, e-commerce store set up, affiliate marketing, social media and paid advertising, retargeting and email marketing.

Atlanta, Ga, Us

- Created custom reports and dashboards, fields and objects. - Proactively monitored the overall health of the system, along with integrated platforms.- Developed on-boarding and sales training programs and tools to increase user adoption- Managed third-party developers to create platform enhancements and resolve issues- Identified new technology integrations to improve functionality and sales operations.- Served as Salesforce and Pardot administrator

Atlanta, Ga, Us

- Developed and implemented the digital marketing strategy which led to a 40% increase in impressions year-over-year along with an increase in followers of 36% - Managed all social media engagements across Twitter, Facebook, Instagram, LinkedIn, and YouTube for Shepard and ShepardAV - Managed all content and website enhancements for Shepardes.com and ShepardAV.com via WordPress- Managed the migration from Mailchimp to Pardot, including list migration, templates, forms, and landing page development

Atlanta, Georgia, Us

I focused on developing consumer insights to support key strategies and campaigns using challenger selling methods. This included cross-functional collaboration with sales to execute lead generation/nurturing programs, trade shows and events. I was instrumental in implementing Salesforce.com to track and manage leads and campaigns as well as serving as the marketing team administrator.Additional Responsibilities: Website Steering Committee – Worked with an agency to develop visuals and content, managed product photo shoot and customer approvals, created best practices and SOPs along with digital marketing strategic planGPI Corporate Communications Committee – Developed communication plans and strategies for headquarter communications such as newsletters, video messaging and email communication. Served as contributing writer, editor and managed the overall distribution.The Toast of GPI, Toastmasters - Founding member serving as Vice President of Public Relations (2013 -2015)Salesforce.com Steering Committee - Advocate for the marketing team with IT to ensure upgrades and implementations are made to improve our effectivenessGPI Intranet Steering Committee and Power User - Served as the departmental liaison for the migration update of our corporate intranet site to SharePoint 2013. Participated in user experience discussions, best practices, branding and communication plans

Atlanta, Georgia, Us

- Concentrated on point-of-purchase promotions for Home Depot, managing the creation and execution of more than 100 in-store promotions in the rope, chain, and fasteners categories - This included sourcing, creative development, vendor management, budgeting/forecasting, and inventory management- Achieved annual revenue goals five months ahead of plan and closed the year at 140% of plan. - The position was eliminated in November 2012

Atlanta, Ga, Us

- Managed all marketing duties for Lexmark, Elite Image, and Compucessory brands. Developed sales enablement tools to increase revenue, such as scripts, collateral, catalogs, and email templates- Established strategic promotional programs to increase sales of high margin SKUs to achieve revenue targets and vendor incentives- Developed marketing programs to increase the market share of private label products under the Compucessory and Elite Image brandsAdditionally, I created announcements and newsletters for internal and external customers regarding product launches and programs, promoted our ink and toner cartridge recycling program along with our managed print services dealer program.Essential

Atlanta, Georgia, Us

- Promoted from coordinator to marketing specialist within first six months on the job - Led the marketing and communications efforts for three private label brands- Managed the execution of trade and channel marketing campaigns- Managed and allocated trade marketing funds to support events, advertising, and print materials nationwide- Position eliminated when Plumbing/HVAC division consolidated with the Electrical divisionEssential

In my role, I managed the participation and execution of all marketing efforts related to more than fifty trade shows and events across multiple markets. These efforts and process improvements accounted for a 14% lift in leads year-over-year. I also worked closely with sales to develop talking points, case studies, white papers and additional tools to support selling efforts. Key

A residential and commercial security equipment partner with Cobb Energy. During my time at InterLink I developed and implement training tools for the inside and outside sales force. This included creating scripts and training modules along with improving product knowledge and overall selling skills. I also managed two inside sales reps and supervised three customer service reps. Key skills: Management, lead generation, sales training, community relations

Master Of Business Administration - Mba, Data Analytics

Marketing Strategy Certificate, Marketing Strategy

Bachelor'S Degree, Marketing