As an innovative senior leader in the new media and entertainment industry, I develop deals, design strategies and manage teams that do way more than just increase our bottom line. I get to be part of the emerging technologies and content delivery systems that redefine what entertainment actually means – all while being driven by consumer demand.As the Head of Advisory, Gaming and Esports at UTA, my team and I are constantly developing innovative ideas, negotiating partnerships and IP integrations, and long term cohesive executional strategies to ensure brands and game studios find and grow their audiences while maximizing their budgets. Prior to joining UTA I served as the Co-Head of Global Talent Business at Twitch, where my team and I constantly developed business strategies to retain and motivate top creators to stay on Twitch exclusively while simultaneously pursuing for new revenue streams. Under my watch, we increased our overall revenue, provided value to the creator economy, and increased DE&I initiatives in the gaming industry.Before joining Twitch, I crafted eight figure deals with some of the world's largest entertainment, media, and gaming companies, including Activision Blizzard, Disney, Pixar, Lucasfilm, Amazon, and key retailers like Wal-Mart. More than just contractual agreements, I helped define new markets for digital content delivery, setting industry-wide standards that other firms quickly adopted. My greatest accomplishments are related to my commitment to innovation. I have secured 22 patents and submitted an additional dozen for review. At Disney, I received 10 Disney Inventor Awards. At Activision, my team set a company record for the number of patents filed within 12 months. What is my secret? I encourage my team to constantly think outside of the box, pursue their passions, and find ways to marry that with emerging technologies like AR/VR, LLMs and Generative AI. Not only that, we leverage these new concepts to develop consumable entertainment packages for our future customers. On a personal level, I an avid sports fan and gamer. I love the blend of entertainment and technology, especially with the potential of improving the way people interact with their favorite characters, influencers, and franchises. Through my work, I get to help change the world for the better.
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PresidentOpen WorldLos Angeles, Ca, Us -
Head Of Advisory, Gaming And EsportsUnited Talent Agency Oct 2022 - PresentBeverly Hills, Ca, UsWe bridge the gap between game studios, brands and the massive audience of gamers. Seems simple enough, but in the ever changing landscape of the world of interactive storytelling, having a team of experts focused on keeping you ahead of the curve makes all the difference between seeing minimal traction and unlocking lower cost and higher impact access to the massive attention and hundreds of billions spent on gaming annually. For brands we find and activate their target audience within gaming through:1) Translating what makes their products and/or services special into the language of gaming2) Identifying where their target audience is, what they play, and what drives them3) Negotiating partnerships that activate that audience and integrate the brand authentically into the culture of gaming4) Educating on new technologies evolving the entertainment and gaming landscape5) Designing long term strategies that align activations and build on each other to maximize impact and reduce costs For game studios we deepen the immersion of their interactive worlds, grow awareness and drive incremental revenue through:1) Negotiating third party IP integration to bring content, creators and characters into their games to drive awareness, interest and conversion (bringing movie and TV characters, third party game IP and celebrities/creators into your virtual world)2) Partnering with brands to drive awareness through promotions and activations outside the traditional gaming spaces in stores, restaurants and online3) Creating new product offerings that drive incremental revenue (B2B sales of games and in game items)4) Integrating brands into the game world to deepen the immersion for the player base and drive incremental revenue for the game studios -
Co-Head Of Global Talent BusinessTwitch Jul 2019 - Oct 2022San Francisco, California, UsServed as co-leader for a team dedicated to giving Twitch a distinct competitive advantage in attracting and retaining top UGC creators. • Negotiated exclusive agreements with the world’s largest UCG content creators, including implementing new VIP experiences, increasing DE&I, generating guaranteed income, and tapping new revenue.• Developed strategies to overcome large competitors within the streaming content space by delivering greater value to content creators, sports leagues, and consumers.• Drove decision-making processes to evaluate acquiring or retaining content creators based on quantitative valuation methodologies, tracking systems, and strategic deal commitments.• Overhauled relationship management strategies to account for top creators gaining representation from traditional entertainment talent agencies and endemic management firms.• Held P&L responsibility and oversees the content budget.• Captured additional revenue by implementing new cultural norms that increased advertising adoption amongst content creators. -
Head Of Commercial Strategy And DevelopmentActivision Blizzard Jul 2017 - Jun 2019Santa Monica, California, UsManaged all commercial strategy development and created a new team to develop new business models to maximize revenue generation, implement new technologies, improve organizational structures, and generate new commercial partnerships for Activision and Blizzard IP.• Successfully fostered a major change of the existing strategies to increase digital product sales over physical products, which resulted in faster product delivery and reduced overhead.• Increased product innovation by encouraging employees to explore forward-thinking ideas and develop new IP. Set a company record for the number of patents filed by an individual and a team within 12 months.• Negotiated the largest PC partnership agreement in Activision’s history. • Broadened consumer awareness, captured global revenue, improved marketing, and increased in-game purchases.• Captured a brand-new revenue stream by developing the strategy to integrate third party IP to develop unique playable characters that enhanced the users’ experience. -
Director – Digital Sales And Pay TelevisionDisney * Abc Domestic Television Aug 2010 - Jul 2017Burbank, California, UsPromoted to oversee EST, VOD, Digital Copy, and PPV digital distribution agreements in US and Canada for all Walt Disney properties, including Walt Disney Pictures, Pixar, Marvel, Lucasfilm, Maker Studios, ABC, and DreamWorks live-action productions.• Led negotiations for key agreements with Amazon, iTunes, and Vudu, which laid the foundation for the first multi-studio digital entitlement sharing platform in the industry. Leveraged relationships to ensure adoption by major retailers and expanded strategies to three major studios.• Oversaw P&L and 9-figure account management for multiple digital accounts, encompassing all North American gaming platforms, retailers with digital services, hotel distribution, and Canada-specific digital accounts for MSOs, MVPDs, and IP-based distributors.• Anticipated emerging formats and spearheaded the strategic planning for 4K/HDR, VR/AR for the home entertainment market in the US and Canada.• Received 10 Disney Inventor Awards by theorizing new technologies in digital distribution and VR/AR platforms. -
Attorney - Business And Legal Affairs, Home Entertainment DivisionThe Walt Disney Company Nov 2008 - Aug 2010Burbank, Ca, UsFollowing a successful legal internship, hired to focus on new business models that increased Disney’s content availability on emerging digital platforms, such as iTunes. Instrumental in identifying and crafting 3rd party distribution agreements that opened new, transactional-based markets in the hospitality industry. • Developed groundbreaking, forward-thinking initial terms and negotiated global digital distribution agreements, amendments, extensions, and assignment and transfer agreements.• Generated an additional $20M in new revenue by restructuring agreements with distributors to expand in-room purchases within hotel chains while simultaneously increasing value to the consumers.• Solidified agreements with Blu-ray game and feature developers that mitigated risk, clarified IP ownership and licensing provisions, and opened rights for derivative works on additional platforms.
J Eatedali Education Details
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Usc Marshall School Of BusinessBusiness Administration With Emphasis In Corporate Finance -
Loyola Law School, Los AngelesJ.D.
Frequently Asked Questions about J Eatedali
What company does J Eatedali work for?
J Eatedali works for Open World
What is J Eatedali's role at the current company?
J Eatedali's current role is President.
What schools did J Eatedali attend?
J Eatedali attended Usc Marshall School Of Business, Loyola Law School, Los Angeles.
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