Jean Malley Vega Email & Phone Number

San Juan, Puerto Rico

Leading efforts to launch all-new Co-op Partner Marketing Programs in collaboration with Discover Puerto Rico, the DMO (non-profit destination marketing organization) established July 2018. Our goal with the DMO is to promote Puerto Rico abroad as a premier destination for business and leisure travelers and to generate awareness and interest for the many businesses in Puerto Rico including Hotels, Restaurants, Tour Operators, Attractions and Experiences and so much more.

Greater New York City Area

Responsible for leading Taproot Chicago non-profit marketing projects, managing the high-level relationship with nonprofits and staffing/leading a team of pro bono consultants

Greater Chicago Area

Established a Lapiz office in Detroit, MI and led the development of Hispanic brand strategies and integrated experience plans on a national and retail level for Buick and GMC brands. Led all 360 Hispanic targeted and Total Market platforms on behalf of multiple Kellogg brands (Special K, Pop Tarts, Masterbrand, Frosted Flakes, Frosted Mini Wheats, Cheez-It, Nutrigrain, Eggo) across all Business Units including RTEC, Snacks and Frozen. These efforts encompass traditional media, digital (mobile, social, web), direct marketing, print, and media driven product integration programs/sponsorships and consumer-targeted promotions. Partnered with Kellogg's Hispanic COE to develop a concrete, data-driven analysis to quantify the Hispanic growth opportunity and the prioritization of brands and multi-channel marketing platforms moving forward.Was instrumental in new business win of Advance Auto Parts and the development and execution of an all new multi-channel brand marketing platform. Other brand experience includes US Cellular, Fifth Third Bank and Samsung

Developed brand strategies and communications plans for Chevy Hispanic cars and trucks and Chevy Car (general market). Intimately involved in the development and production of the Chevy car campaign, "People who love cars, love Chevy", a campaign that leveraged Chevy's connection with music and the artists behind the music as well as the Chevy NASCAR (performance) and "Americana" heritage. This 360 campaign was executed/interpreted across all consumer touchpoints including digital (web, social), print inserts, multiple TV and print ads and direct marketing at national and retail level

Greater Detroit Area

Key leader of national sales team driving revenue growth with Ford, General Motors and Chrysler brands. While on a sales call at Campbell-Ewald leadership, I was recruited to join the organization and lead the Chevy Hispanic communications

Greater Detroit Area

Built and led the account management and field force teams that serviced the national and retail multicultural marketing efforts for Dodge, Chrysler and need brands, growing the staff from 3 to 20 over a 4-moth period.

Led the development and execution of marketing programs for Visteon's Corporate and Aftermarket business as well as project work for the Ford Customer Service division. This was a very hands on position where I was responsible for day-to-day deliverable on a very diverse project load that included strategic and new business responsibilities. Left this position after being heavily recruited by Globalhue.

Over a 7 year period was responsible for leading all brand development for White Castle, Ford Cars and Trucks and Ford Credit. The 'What you Crave" White Castle campaign we developed in 1994 is still the strategic backbone of every marketing program White Castle executes, including promotions, on-site and traditional advertising. Our influence on the business extended to store remodeling and to the establishment of benchmarks for future expansion into new US and International markets

Strategic Marketing Program

Fuqua School of Business, Executive Education

Bba, Marketing