Passionate and strategic leadership with a proven, successful track record in guiding Brand, Entertainment, Product, Retail, Talent and Event Marketing initiatives through collaboration, financial modeling and clear and understandable expectations. Creative thinking, that is focused on utilizing brand pillars to create consumer connections and drive revenue goals. Expertise in identifying operational needs, creating efficiencies to solve and aligning a company to implement planning and sourcing accordingly. Global Expertise:Marketing & Retail Creative & Strategic PlanningLargescale Entertainment Creation, Execution & ManagementMultimedia, Physical & Social Consumer EngagementCrossfunctional & Brand LeadershipBrand Operational OptimizationDC, P&L and ROI ManagementRecent Projects:Waverly Water - Creation of a new Spring Water LLC. Business Plan, Brand Creative, Packaging and Distribution.Darius Rucker - Nashville Producer of September 2020 "Times Like This" music video.

Business and Operational Development of the “I Believe In Nashville” Mural and “I Believe In...” Creative in to a Product and Unique stand alone Retail Brand.• Creation and Design of an “I Believe In Nashville” 8x10 custom shipping container Retail Store on Broadway in Nashville, TN. Grand Opening at ground zero for the 2019 NFL Draft.• ROI in 6 months of opening.• Co-Creation and Management of IBIN Product line, Sales, Retail Management and Marketing.• Licensing, Sales Management and Activations of IBIN Trademark with Hudson at BNA/ Nashville International Airport, Christie Cookies, 12 South and for the CMA Festival.• Acquisition and Management of the International Trademarking for “I Believe In...” and Creative lock-up for all of the EU.

Vice President of Entertainment (2017)Creation, Management and Execution of an Internal Entertainment portion of the Agenda business. Alignment of all Legal, Booking, Financial and Production partnerships. Established the ability to Produce largescale Consumer Facing Music Concerts and follow a New Strategy. • Successfully Produced Agenda Festival with Tyler the Creator, ASAP Rocky, Ludicras and 6 other Artists. First of it’s kind Consumer Facing Tradeshow with Entertainment. Resulting in a new form of business and providing customers and consumers with future Business Opportunities.• Produced and Executed Complexcon Mainstage and Pigeons and Planes Stage. Pharrell Williams, NERD, MIA, Gucci Mane and 30 other acts over 2 days. Proving the Brand, Entertainment and Consumer concept and opening Future Business Opportunities in other Geographies.• Cross functionally partnered with Sales to obtain Entertainment Event Sponsors and Retail Partnerships to ensure overall success of the New Business Strategy.

Vice President of Marketing and Retail (2011 to 2016)Developed, managed and executed global retail and events strategy with a staff of 23. Oversaw consumer facing aspects of brand, built partner relationships to drive new business and implemented globally.• Led Hurley and Nike SB retail collaboration Shop in Shops and Stand Alone Retail venture, resulting in 5 Pac Sun SIS locations, increasing revenue, as well as 7 South American SAR locations in Mexico, Costa Rica and Barra/Rio, creating new licensing model for 2 brands globally.• Developed and implemented 14 Macy’s and 17 Dick’s Sporting Goods Stand Alone Pads in US at premium locations, resulting in significant revenue increases for Macy’s and DSG, as well as new opportunities to install similar concepts with Dillard’s and Tilly’s.• Created and led overall execution on Core “Icon Door” program, elevating 50 Core doors in 1-year, with retail buildouts, terms and conditions as well merchandisers and increased POP, resulting in Marketshare and revenue increase in Core business.• Launched Hurley / Nike Dri-Fit Clothing, Hurley / Nike Free Sandals, Hurley Phantom Wetsuits. • Awarded 6 x Boardshort of the Year by SIMA for Phantom Boardshort.

Replaced outgoing General Manager with 2-weeks notice and began 12-months of spending 2-weeks in Australia as General Manager and 2-weeks in the US as VP of Marketing and Retail each month. Senior Executive in Country leading brand and team of 33, with overall focus on revenue, profit, operational efficiencies and business growth objectives. • Re-organized Marketing and Sales, re-located brand in to 1 building and established senior leadership team by function, within first 3 months.• Achieved highest revenue since inception of Hurley Australia in 2004, lowered inventory, while shifting Production Calendars to coincide with global buys and decreasing production cost.• Launched E-commerce platform in country, exceeding revenue goals.• Coordinated release of licensee for South Africa and assumed financial responsibility in Australia; assisted in acquisition of new licensee.

Managed Demand Creation budget, 15% of total brand revenue. Researched and corrected SIFOT and DIFOT Operations. Created focused marketing effort to Own Orange County CA, simplifying and expanding globally. • Initiated and contractually completed acquisition of Title Sponsor for The US Open of Surfing for Hurley, Nike and Converse, resulting in 3x growth in attendance to 1M, largest attended Action, Music and Lifestyle event, worldwide; led 3 brands in all planning and execution.• Created, planned and executed The Australian Open of Surfing based off USO platform, bringing the only major Action, Music and Lifestyle event to New South Wales. • Acquired Title Sponsorship, planned and executed The Hurley Pro. North America’s only WSL Professional Surfing Event; voted #1 event on tour by athletes and writers.• Discovered Ship in Full on Time / SIFOT and Deliver in Full on Time / DIFOT operational inefficiencies within brand, resulting in 13% decrease on incomplete PO’s to top 10 accounts.• Awarded Nike Maxim Award for The US Open of Surfing.

Lead executive in creation and execution of Hurley and Science Records collaboration. Identified and expanded business, lifestyle and media opportunities between artists and Hurley.• Drove and executed Hurley Sponsorship activation on Vans Warped Tour, launching Hurley’s focus on Water which became Hurley H2O Charity.• Created 1st of it’s kind Music Festival 2 stage Live Stream and Chat from Vans Warped Tours Hurley and Hurley.com stages; hosted on Hurley.com.• Managed planning and expansion of Hurley Music Studios, allowing bands to record for free with Hurley sharing music and content created, an original marketing program replicated by many brands.• Managed artist relations, guided touring, production and press opportunities, enhancing partnership and investment.

Managed musical artist, tour managed bands and production tours worldwide. Worked with artist on creating and running their own business and controlling personal careers through recording contracts, merchandise, publicity and touring. Produced production and broadcast tours to build brand awareness to a focused audience.• MTV Campus Invasion Tour / Viacom Lead Tour, Production Manager and Accountant. Assembled production and crew, advanced and executed daily sponsor village on campus and concerts at night, ensuring sponsors enhanced connectivity with college students, increasing awareness and unique original content for MTV’s MTVu college channel.• VH1 You Oughta Know / Viacom Tour Production Tour Manager, introducing new VH1 artist to national audience. Managed production, hired crew, advanced and executed nightly concerts in 3000 seat venues, launching new marketing, live music and broadcast platform for VH1.• Vans Warped Tour Tour and production management for 100+ bands daily over 9-weeks across US and Canada. Created rotating stage times for 6 stages daily. Planned all production and sponsor travel routing and hotels. Managed and coordinated with Canadian officials all production, sponsor and touring personnel with Immigration and tour production equipment with Customs for over 150 vehicles and 1300 people. • Negotiated 3 record WB recording contract for Less Than Jake, resulting in 1st 2 singles landing in top 40, 6-weeks on TRL, a UK Top of Pops appearance, 9 US tours and 5 international tours.• Tours and festivals; Bad Religion, Muse, Less Than Jake, Green Day, Joey Ramone, The Used, Mat Kearney, Reading, Leeds, Glastonbury, Project Revolution, Honda Civic Tour, Radio Disney Tour, 27 artists and 48 tours.