I directly oversaw research for new MarTech products, provided recommendations, led system integrations, and trained and supported marketing staff in using new products. Designed and managed internal workflows and processes. Integrated MarTech products with each other, operated them as an administrator, and monitored data quality within multiple products.I achieved the rapid implementation of a new process for requesting, renewing, and offboarding software by standardizing a poorly documented MarTech strategy and gaining approval from executive leadership on process implementation.I leveraged positive working relationships with vendor onboarding, finance, IT, legal, and marketing operations teams to create, define, and document the new process for software requests and integration.I employed strong attention to detail and expertise in MarTech stack functionality to perform technical review of MarTech products, negotiate business terms for purchase, and approve or veto the purchase of various solutions.I advanced Pardot marketing automation capabilities following the departure of the initial Pardot specialist by leading a team of employees from different departments to define processes, troubleshoot technical issues, and optimize the Pardot instance.

I was directly responsible for the HubSpot sales and marketing technology stack, analytics, social and advertising platforms. As the resident expert in digital marketing and demand generation, I was responsible for all aspects of daily marketing activities. I worked closely with all departments to ensure that the tools and data we have are fully leveraged, and accurately coordinated into measurable, conversion focused campaigns.I consolidated the numerous sales and marketing tools used by LOCOMOTIVE into a single CRM/MAS solution (HubSpot). By creating a single source of truth for our data, I created effective and actionable reports and dashboards for key stakeholders in the company. I also automated the sales pipeline from lead acquisition to closed stages, created effective and timely email sequences and workflows, and freed valuable time for the sales and marketing teams.

I was directly responsible for the global Salesforce / Pardot technology stack, analytics, social and advertising platforms and their coordinated execution to deliver highly impactful digital marketing campaigns. Using the tools and channels available, and working with regional teams and executives, I have crafted and implemented globally implemented automated marketing campaigns. As a direct result, I made a significant impact to increasing both MQL and SQL leads and contacts.Resident expert in digital marketing and demand generation, as well as responsible for all aspects of daily marketing activities. I worked closely with all departments to effectively leverage the resources, technology and data at hand to ensure that assets and functional tools are accurately coordinated into measurable, conversion focused campaigns.

I was responsible for the development of the marketing automation and online advertising infrastructure, systems, strategies and methodologies that allow Hexagon Manufacturing Intelligence to acquire, capture and nurture new and existing business prospects. Through Marketing Automation and ABM, I manage and enhance customer facing processes, and provide strong lead generation, driving transformational change for sales and marketing to deliver the best possible customer experience from acquisition to support and retention.Resident expert on online customer / lead acquisition marketing techniques and implementation of supporting technologies. I develop and define best-in-class online advertising strategies and the corresponding marketing automation practices and techniques, and enable the marketing and sales organizations to capture and engage new customers, which can be attributed to tens of millions in opportunities.Designed internal marketing measurement techniques for end-to end attribution of online marketing investments. I was able to leverage our results to optimize spend on online ad platforms which resulted in 50% lower costs and higher ROI.Directly involved in developing the vision and implementation of Pardot. Our implementation has become the the model for platform standardization and teaching best practices across all Hexagon divisions.Internal adviser and subject matter expert to Hexagon's multiple cross-functional global teams in a decentralized matrix organization, focused on customer experience and the use of Pardot and online advertising platforms, with a strong focus on SEO, Google Analytics, Salesforce and Pardot report data to ensure a strong engagement and meaningful customer journey.Closely align and collaborate with our inside sales(SDR) to develop and improve on demand generation strategy and process, which has dramatically shortened lead-to-opportunity and lead-to-revenue cycles.

Internet related Marketing management for multi-branded, multi-channel business to business manufacturing companies in technical capital goods.Management of marketing professionals and contractors with a passion for internet related marketing and web based technologies.Planning, development and management of custom tailored online business systems, corporate and brand sites and eCommerce solutions to support sales and marketing endeavors to help the company to deliver strategic online business results.Research, development, deployment, and management of eCommerce platform for North America region which resulted in six figures yearly sales and launched the global eCommerce initiative for Hexagon. This also reduced the need for the sales team to sell consumable parts and courses and allowed them focus on sales of the big-ticket items.

Senior Web Developer, directly responsible for designing, developing and managing 20+ multi-branded, multi-channel business to business web sites for Hexagon Metrology's NAFT operations.Responsible for all Internet systems including the administration of the hosting infrastructure.Redesign and deployment of Hexagon Metrology sites into content management system to help facilitate the streamlined maintenance and search engine registration and optimization efforts on a corporate scale.

Specialized in the design, production, programming, hosting and marketing brands, products and websites. Responsibilities included but were not limited to:Lead designer; creating websites which represent the client's goalsProject management; taking new and existing concepts and minimal corporate visualization and turning them into compelling, functional web and print designsProviding creative support for the production and maintenance of client sitesWebmaster for client and in-house websitesInstallation of E-commerce solutions and supportProgramming custom web components and creating reusable programmed modulesDevelopment and implementation of custom programming and Open Source

Worked with the IT department directly responsible for supporting NT workstations, NT and Novell file, print and application servers, and Citrix Metaframe servers in a hospital setting. Primary responsibilities included testing existing software and application settings in various configurations used throughout the hospital to help prepare the IT staff upgrade and deploy Windows 2000 hospital wide.Additional responsibilities included conducting application testing, project research, and PC support, in addition to providing expertise in network administration.

Responsible for reverse engineering, documentation, and additional coding of advanced feature sets for an existing quality control application used throughout the corporation to help streamline manufacturing and production on the factory floor. Project requirements included technical writing, VB programming, SQL, and MS Access database interfacing to reverse engineer an existing application.Project entailed writing technical programming documentation which covered the scope, objectives, and required components of the application for future IT reference and updates.