Jeff Burkett work email
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Jeff is a recognized leader and innovator in digital media. He is a talented executive with a unique blend of experience in Product Development, Business Development, Technology, Sales and Operations. Innovative and organized with a proven track record of developing comprehensive strategies and translating them into practical tactics that produce results. His entrepreneurial spirit has brought to market and managed many high growth products and strategies across programmatic, audience extension, video, mobile and attribution.• Revenue Driver• Programmatic Advertising Expert• Exceptional Negotiation and Business Development Skills• Entrepreneurial Thinker with a focus on Execution and Results• Product Management and Development Expert• Strong Communicator to both Management / C-Suite and Technical Teams• Recognized Industry Leader and Public Speaker - spoken at top media conferences like Business Insider - Ignition, Digiday, IAB, Ad:Tech, AAAA’s Transformation and others• Expert in all areas of Digital Media and Advertising
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Vp, Programmatic And Ad OpsPlayon SportsColumbia, Mo, Us
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Vp, Product - Display MediaGannett | Usa Today Network Jun 2016 - PresentNew York, Ny, Us -
Board MemberPrebid.Org Apr 2022 - Jan 2023New York, New York, Us -
Sr Director - Digital Product Strategy And Advertising OperationsThe Washington Post Sep 2015 - May 2016Washington, Dc, UsResponsible for turning ideas into revenue while ensuring peak efficiency of the teams supporting it. -Head of Business Development for Digital Advertising Division. Oversee new vendor selection, negotiate business terms and work directly with legal to get contracts completed. Focus is on Demand and Supply-Side Platforms (DSP, SSP), Data Management Platforms (DMP), Order Management Systems (OMS) and Ad Serving. Closed a multi-million dollar partnership with a leading content recommendation company. -Facilitated massive organizational change while leading a cross-department overhaul of our Order Management System. This has improved speed to market, reduced errors and better enables product innovation. Led the vendor selection with an accelerated timeline, collaborated with finance, marketing, sales planning and sales to identify areas of efficiency. -Other initiatives include Ad Blocking, Viewability, Google AMP, and Ad Latency. -
Sr Director - Ad Innovations And Client ServicesThe Washington Post Jan 2008 - Sep 2015Washington, Dc, UsResponsible for accelerating revenue growth by creating/maintaining digital advertising products and technologies that are ahead of the competition.-Created WP+, a new line of business that leverages proprietary audience data and programmatic buying. Developed the business model from scratch, created the go-to-market strategy, and designed the operations for this product that now is the highest revenue digital product for the Regional Sales Team and is rapidly growing in the Global Marketplace. -Identified the market potential of an internal audience profiling technology. Worked with engineering to bring this technology to market as a first party data offering. After 1 year in the marketplace, it is a major product differentiator against our major competition and is on almost every proposal submitted today.
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Director, Advertising Innovations And Client ServicesThe Washington Post Jan 2007 - Jan 2008Washington, Dc, UsManaged 3 person team responsible for building and managing advertising products in Digital Display, Video, Mobile and Email
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Manager - Sales DevelopmentWashingtonpost.Newsweek Interactive Nov 2005 - Jan 2007Worked closely with Sales, Technology, Newsroom and Operations teams to create and manage new products
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Account ExecutiveWashingtonpost.Newsweek Interactive Jan 2002 - Nov 2005Grew the local/regional retail category from $600k to $1.3M in 2.5 years in a vertical that had a very low adoption of online advertising
Jeff Burkett Skills
Jeff Burkett Education Details
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Radford UniversityBusiness/Managerial Economics
Frequently Asked Questions about Jeff Burkett
What company does Jeff Burkett work for?
Jeff Burkett works for Playon Sports
What is Jeff Burkett's role at the current company?
Jeff Burkett's current role is VP, Programmatic and Ad Ops.
What is Jeff Burkett's email address?
Jeff Burkett's email address is bu****@****ail.com
What is Jeff Burkett's direct phone number?
Jeff Burkett's direct phone number is +157143*****
What schools did Jeff Burkett attend?
Jeff Burkett attended Radford University.
What skills is Jeff Burkett known for?
Jeff Burkett has skills like Digital Media, Advertising, Digital Strategy, Mobile Advertising, Online Advertising, Digital Marketing, Ad Networks, Mobile Marketing, Strategic Partnerships, Ad Serving, Advertising Sales, New Media.
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