• Direct overall marketing strategy for all communication vehicles including online, email, direct mail, and sales collateral to achieve the company's strategic and business goals • Provide strategic direction relative to communications, brand equity, corporate image, while driving favorable business results through market education, influencing customer behaviors, and building customer loyalty • Analyze and directly contribute to the company's goals and metrics (revenue, cost, profit, margin) through management and optimization of campaigns

Oversee and provide direction for marketing teams to create, retain and deepen customer relationships, by designing & implementing strategies to optimize their performance, processes, and technologies.Specialties: Email marketing, direct marketing, customer acquisition, retention, cross-sell and upsell, multichannel campaign management, marketing operating model and process design, marketing resource management, digital asset management, real-time customer decisioning, and marketing data management.

• Lead and drive the email marketing strategy to maximize revenue for Revolve Clothing and Forward online retail websites aligned with overall customer and lifecycle strategy• Manage all email communication, including drip campaigns, triggers, commercial, and transactional emails• Manage the email calendar, creative approval process, technical implementations (Exact Target), and day to day management of campaigns• Measure key performance indicators and improve the effectiveness of email marketing campaigns• Development of actionable customer segmentation and effective contact strategies• Partner with content, social media and e-commerce teams to develop effective integrated cross-channel campaigns

• Develop the marketing strategy to generate leads and sales for clients through effective email marketing campaigns• Drive end-to-end execution of email campaigns, launching the campaign, and analyzing results • Optimize result for email campaigns by testing subject lines, creative, and copy• Maximize email conversion, while meeting cost per acquisition targets• Ensure high inbox deliverability rate for all email campaigns• Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)

• Drive revenue growth through ongoing a/b creative testing across email channel/website• Conduct daily in-depth analysis of page views, open/click rates and optimize campaigns based on findings• Drive creative development based on marketing metrics, interfacing with Creative and Content teams• Contribute directly to the marketing strategy; lead marketing initiatives• Plan and implement various targeting and testing strategies, yielding optimal ROI• Manage relationship with Email Service Provider and investigate other email solutions (YesMail and Return Path)• Directly contribute to and have a thorough understanding of the company’s goals and metrics (revenue, cost, profit, margin) through management and optimization of email campaigns• Provide email data analytics, trends, recommendations on campaign sends and deliverability.

• Develop and integrate successful segmented email marketing programs and strategies• Design and implement campaigns that test and measure the effectiveness of different email strategies and tactics• Own and manage relationship with internal IT team, in-house designers, and ESP vendor in order to drive e-mail best practices, including emerging trends and technologies • Oversee and list management, whitelisting procedures, and CAN-SPAM laws • Develop and responsible for campaign planning and management which includes: creative briefs, use cases, and business requirements to ensure business initiatives/goals are seamlessly delivered on time

• Direct global e-mail marketing and contact strategies for a multi-billion dollar health and fitness company operating in more than 66 countries• Owns and manages relationship with internal IT team, in-house designers, and ESP vendor in order to drive e-mail best practices, including emerging trends and technologies • Oversee global e-mail segmentation (list management), whitelisting procedures, and regional CAN-SPAM laws• Develop creative briefs, use cases, and business requirements to ensure business initiatives/goals are seamlessly delivered on time • Provide monthly e-mail marketing reports to executives which include open rates, clickthrough rates, list growth, retention , conversion rates, and all other key metrics

• Develop, manage, and execute re-engagement, retention and monetization e-mail campaign details for online foreclosure data provider, while ensuring timelines and strategic objectives are met; resulting in a complete campaign analysis • Responsible for driving all marketing tasks and objectives across various departments including: marketing communications, creative, database and IT in order to improve customer acquisition, retention and reactivation through the implementation of e-mail campaigns, registration process, and landing pages• Manage e-mail marketing campaign set up execution which includes: e-mail campaign set up, list segmentation and generation, ensuring the right offers and products are going to the right segments for maximum return on various e-mail campaigns• Play an integral part of marketing database development, which includes providing direction and recommendations to the IT organization/Data Warehouse team on any future database enhancements, data collection, data hygiene, systems integration with other business entities based on business needs• Drive best practices within e-mail marketing industry and ensure CAN-SPAM compliance