For the past 10 years, I have been in charge of the marketing of two SMEs, where I have played a key role in the digitalization of these companies. Through my analytical and strategic work, I have implemented new initiatives that have created satisfactory results.As a leader, I am characterized by a "Digital First" mindset. I have a strong focus on optimizing existing processes using data and digital tools. This includes everything from capturing leads at exhibitions to using AI tools to help create content for websites and social media. My ability to integrate digital tools into everyday life has, among other things, created a more efficient and results-oriented marketing department at Poda.The DC personality type in my DISC profile emphasizes my analytical skills, strategic overview and results-oriented focus. This gives me a natural drive and underpins my independent approach to my work tasks - and I take pride in the fact that the whole team has a share in the success.HOW I INCREASED PODA’S CUSTOMER INQUIRIES WITH MORE THAN 100% IN 12 MONTHSWhen I started at Poda the lead generation didn’t have huge focus. I decided to make it the cornerstone for all our marketing activities, and based on thorough analysis I came up with new strategy. Through my analysis I found some unused potential in a period of time during the year with very low activities from our competitors. I implemented activities that resulted in an increase of leads at very low cost. My analysis and strategy resulted in an increase of more than 100% in direct customer inquiries in the first 12 months.Some additional career highlights include:- Developing a Marketing Department in Djarlo Automobiler.- Doubled the number of Poda franchise partners in Sweden.- Launched a new and improved Poda website in five countries.