- Oversaw a $1.2 million marketing budget, leading the strategic planning and execution of high-impact digital campaigns to enhance artist engagement and elevate brand visibility across social media platforms.- Directed end-to-end campaign management for over 100 influencers, including but not limited to, negotiating partnerships, coordinating content creation to analyze performance metrics- Launched and managed marketing initiatives for 30+ music artists, including high-profile names such as Gunna, Sexyy Red, Tommy Richman, Morgan Wallen, and Megan Thee Stallion, driving significant brand recognition.- Developed and executed a breakthrough strategy for Tommy Richman’s “Million Dollar Baby” campaign, propelling user-generated content from zero to over 7 million instances across social media, culminating a #1 hit on Billboard.

● Planned, created, and scheduled social media activations for Luther Vandross.● Created and curated engaging content across social media platforms, including Instagram, Facebook, and TikTok,resulting in viral posts and increased fan interaction, resulting in a 60% growth in TikTok followers and engagement.● Assisted in the plan to release of Teddy Pendergrass’ This Christmas (I'd Rather Have Love) on to DSP and developed its corresponding marketing plan● Contributed to the Luther Vandross Waterford partnership execution

● Developed artist profiles for streaming services● Gathered and analyzed press releases related to the label● Assisted upper management in administrative tasks

● organized and built out company rolodex of over 300 clients, partners and contacts used as the sole reference for the company● Wrote and published 20 press releases for the company and clients to be placed on the company website

Founded TOM on the UGA campus• Assembled teams to participate in engineering competitions• Organized Make-A-Thon event on campus for teams to create products for individuals with disabilities• Collaborated with need-knowers and campus faculty to create a the most beneficial community• Facilitated social media activity

I founded Culture UGA with the goal of college athletes take advantage of NIL deals. At Culture UGA, we connect UGA athletes with local businesses in hopes of forming mutually beneficial partnerships.

• Transcribed the Transmission podcast series• Edited podcast scripts• Photoshopped podcast cover art

● Edited podcast scripts to ensure clear conversations for readers and listeners.● Designed and photoshopped cover art of podcast episodes.● Transcribed 8 podcast episodes on the Transmission Podcast Series for the Aquarium Drunkard website

• Promote artist via TikTok by contacting music based influencers• Ran social media• Organized and planned performances• Coordinated an artist market• https://convictjulie.com/

Worked with the local community in order to fulfill the goal of educating about a product lineProvided free products for college students, in order to spread the name of the companyOrganized and planned events to distribute products

Managed social events for the fraternity, assuming the responsibility of a $25,000 budget the course of a yearKept positive relationships with other fraternities and sororities

Created engaging events for campers to provoke their creativityCoordinated daily schedules, filled with activities ranging from sports to arts and craftsAttended to incidents as a first responder, ensuring the safety of the campersFostered a safe and fun environment for campers in order to help them grow out of their comfort zones and reach their fullest potential