Jed Simpfendorfer Email and Phone Number
Cultural Trend Strategist.At the intersection of cultural trends and consumer behaviour, using real-world research to craft insights that build stronger brands and drive business growth. With global and local experience—and degrees in Marketing and Psychology—I bring a strategist’s edge to every challenge.Specialties:Cultural Trends Analysis, Brand Strategy & Optimisation; E-commerce, Advertising; Innovation; Digital Marketing; Media Strategy & Buying; High Performance Coaching; Leading Cross-Functional Teams; Product Development Sales; Profit Growth; Global Marketing & Advertising; Stakeholder Collaboration
T Garage Strategy & Research
View- Website:
- tgarage.com.au
- Employees:
- 38
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Partner And Director - StrategyT Garage Strategy & ResearchAustralia
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Partner & Director - StrategyT Garage Strategy & Research Jan 2024 - PresentSouth Melbourne, Vic, AuPartnering with clients to transform real-time research into market-winning strategies.Collaborating closely with our clients, we leverage strategic and collaborative frameworks alongside cutting-edge research platforms and communities to develop customized programs to help you understand the consumer and create the strategies to unlock the full potential of your brands.
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Chief Marketing OfficerCarman'S Kitchen Feb 2022 - Nov 2023Huntingdale, Victoria, AuCMO, Marketing & InnovationLeading the Marketing, Product Development, Packaging and Digital Teams. Working in a Fast Paced entrepreneurial environment, connecting consumer needs and behaviour with commercial reality to create the next generation of real food, delivered the way consumers and our customers want. Carman's is currently one of the fastest-growing FMCG companies in the industry! (IRI data, 2022). -
Strategy And Marketing DirectorJames Phillip Design Jun 2020 - Feb 2022Melbourne, Victoria, AuSales and Marketing Director at JPD. Developing consumer-centered strategies and campaigns that enable companies to be heard and break through in the market. Creating ideas that influence and change behaviour. Leading the Strategy, Account Management and Media teams. -
Global E-Commerce Portfolio DirectorMars Jan 2018 - Jun 2019Mclean, Virginia, UsDeveloped the strategy for our global pet-care product portfolios, and supported the regions to execute in market, balancing the customer, consumer and the business needs. -
Brand Strategy DirectorMars Dec 2016 - Dec 2017Mclean, Virginia, UsLed the development of a long-term European strategy, which encompassed new product and channel entry, understanding the long-term supply implications of evolving consumer trends, and collaborating with the European management team to build a sustainable business vision.
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European Brand DirectorMars Sep 2014 - Nov 2016Mclean, Virginia, UsResponsible for devising and implementing strategic direction for European CESAR markets, including development of a ‘Single Serve’ format strategy, ‘Dog Can’ strategy and CESAR Europe brand architecture to optimise future brand growth and support organisation-wide brand investment.
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General Manager Business UnitMars Jun 2010 - Sep 2014Mclean, Virginia, UsLed the cross-functional team responsible for marketing and managing a multi-million specialist retail channel, achieving significant increases in market share across the pet food channel.Spearheaded comprehensive restructuring programme using a design thinking approach to maximise opportunities for exploiting changing consumer trends that delivered double-digit growth.
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Marketing And Category ManagerKraft / Mondelez Sep 2003 - Jun 2010Greater Chicago Area, Il, UsPerformed various roles including management of $130m cheese portfolio and oversight of category growth strategy for cheese, spreads and dressings. Successfully reversed 10-year market decline by re-engineering total value chain and expanding product portfolio through innovation. Implemented cultural and people changes to move to consumer-centric business model. -
Digital Marketing ConsultantDenneen & Company 1999 - 2001Boston, Massachusetts, UsWorked with Clients (such as Exxon Mobil and HTH Chemicals), to develop their branding and strategy in to the Digital world. Yup, Web 1.0.
Jed Simpfendorfer Skills
Jed Simpfendorfer Education Details
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Monash UniversityPsychology -
Macquarie UniversityE-Commerce/Electronic Commerce
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Institute Of Executive Coaching (Sydney, Australia)Coaching And Development
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Monash UniversityMarkeing
Frequently Asked Questions about Jed Simpfendorfer
What company does Jed Simpfendorfer work for?
Jed Simpfendorfer works for T Garage Strategy & Research
What is Jed Simpfendorfer's role at the current company?
Jed Simpfendorfer's current role is Partner and Director - Strategy.
What schools did Jed Simpfendorfer attend?
Jed Simpfendorfer attended Monash University, Macquarie University, Institute Of Executive Coaching (Sydney, Australia), Monash University.
What skills is Jed Simpfendorfer known for?
Jed Simpfendorfer has skills like Customer Insight, Marketing, Fmcg, Shopper Marketing, Trade Marketing, Management, Leadership, Marketing Strategy, Marketing Management, Brand Management, Consumer Products, Grocery.
Who are Jed Simpfendorfer's colleagues?
Jed Simpfendorfer's colleagues are David Wiggins, Gail Lorraine Jaars, Nikhil Bajaj, Dr. Romina Mueller, Lucie Robertson, Sofia Hambi, Nicki Thomson.
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