Jedidiah Baguio Email & Phone Number

Singapore

Singapore

I work closely with the Goodlabs team, building AI and LLM related experiences to enhance note taking and beyond

Singapore

I help teams at Grab make user-centric product decisions across the development process by actively identifying user understanding gaps to craft and execute a research roadmap that will bridge those gaps. Most recently embedded with the GrabFood team; I alsoworked with the Shared Services teams prior — Geo, Grab Support, Comms, Trust and Safety.➢ Improved GrabNav adoption among bike drivers by uncovering their mental models on navigation app usage, last mile navigation, and on-road information processing that the product team used to design new features and enhancements. The artefacts from this fundamental study remain a key design tool months after the study was completed.➢ Provided strategic clarity to the Comms team by enabling the team to shift from a feature focused (chat and voice) roadmap to a user needs focused (connections and communications) one that now form the key pillars of their two-year strategy. To accomplish this, we designed a study that uncovered unique behaviours in human conversations around Food and Groceries.➢ Provided guidance or coaching to non-researcher stakeholders as needed, most notably during the monthly GrabFood UX sessions where we test our latest concepts and flows with food delivery app users to tackle design uncertainties.

Singapore

Built and leads the research and insights practice at the company from a one-man team to a team of four. The team consists of researchers and analysts to surface customer insights for commercial, marketing, and product stakeholders across all geographies.➢ Led Circles.Life’s first telco customer segmentation via an internal mini UAI, building out four distinct, needs-based segments that informed the growth strategy of the commercial teams.➢ Led a highly engaged team (4.3 eNPS) built on trust by establishing key team rituals and having purposeful check-ins to periodically align an individual's work with their goals.➢ Built and championed an end-to-end product research process covering discovery to evaluative research to inform product strike teams in their development process.➢ Designed and led the research to reimagine the core telco product for Taiwan. Insights from the discovery followed by evaluative research led to the creation of the unlimited with leftover refund plan that gave 2x more transactions once the product was launched.➢ Provided go / no go (to MVP development) direction for new ecosystem product ideas through early- stage user testing to check validity and intensity of the hypothesized user problem. Robust but agile at the same time, the framework was built to test 2 ideas in each 3-week sprint.➢ Other responsibilities / projects include brand tracking, concept testing, usability testing, churn analysis

Ncr - National Capital Region, Philippines

Leads the Research and Insights function for Uber PH, carrying out (end-to-end from research design, execution [e.g. FGD moderation, coordinating survey operations], to results presentation and next steps) both qualitative and quantitative research projects locally and for the region. Informs both Marketing and Ops long-term strategies and how they are operationalized. ➢ Mapped the early lifecycle experience of Uber drivers, from onboarding to first trips, via ride alongs, leading to the development of Uber Skwela (Uber School) -- an in-app coaching program that reduced early driver churn.➢ Enabled the Southeast Asian country teams to diagnose mental blockers in their respective rider funnels by launching the Rider CRM survey in 9 cities across the region ➢ Championed brand health (including product triggers, barriers, and usage occasions) as a key consideration in decision making for both Marketing and Ops by monitoring and reporting the same for both the Uber brand and its competition ➢ Helped shape the UberEATS marketing launch strategy for the Philippines through the UberEATS PH Usage and Attitudes study ➢ Other initiatives include driver and rider campaign measurement, driver journey mapping, and product deep dives (e.g. UberPOOL, UberCOMMUTE)

Ncr - National Capital Region, Philippines

Ensures that all projects of the department run smoothly and within the target timelines. Supports the VP and liaises between him, the team, and other departments as needed.➢ Priority projects of most recent note: Kuryente Load (prepaid electricity) of the Intelligent Grid Program, Orange Tag, and the Customer Journey/Experience Improvement Program➢ Member of the Editorial Board + Comms. Task Force for internal communications➢ As executive staff member, also led budget vetting, employee rating, and yearly strategic planning for the group as well as preparing presentation decks to management and conferences abroad

Ncr - National Capital Region, Philippines

Led qualitative and quantitative market research projects, highly involved from research design, to the analysis of resulting data, to communicating to internal stakeholders to help them achieve their business targets.➢ Led two pre ad tests for the Meralco BIZ Partners thematic campaign material to ensure cut through and relevance. The campaign eventually led to an 61% average increase in microsite visits and calls. Won an Award of Excellence during the Philippine Quill 2015 Awards for the BIZ Partners pre ad tests.➢ Helped the Meralco CIT team develop Meralco’s intranet employee portal via FGDs to determine optimal content and user experience➢ Led the social media monitoring and reporting of the traction of the company’s products and services as well as customer sentiment especially during crises (blackouts, news articles/columns against Meralco)➢ Also led customer profiling, customer callouts, and ad tracking research projects

Ncr - National Capital Region, Philippines

Teaches Acc10 – Fundamentals of Accounting and Acc30 – Managerial Accounting classes at the Ateneo on Saturdays.

Ncr - National Capital Region, Philippines

Handled the Davies, Intel, and Mega Creations accounts, responsible for the overall creative strategy and execution of the client’s projects. Also formulated and led research projects as needed by clients and for new business pitches.➢ Led TVC production (Davies), trade marketing and social media community maintenance (Mega Creations), and trade promotion (Intel) projects for clients.➢ Designed and led customer experience (BMW) and trade promotion takeup (Intel) projects➢ Also part of the strategy and planning team for new business pitches

Ncr - National Capital Region, Philippines

Handles the External Relations of the company and oversees the activities of Dajun Artisan Granola.• Finalist, ENTREPRENEUR Magazine’s The Next Big Food Entrepreneur competition

Designed a push strategy for the new MCIT product line of the company. Also assisted relationshipmanagers in client meetings and negotiations.

Prepared and subsequently analyzed the regular financial reports of the business.

Bachelor Of Science, Major In Management (Honors Program), 3.36 Out Of 4.0

Education record

Facultad de Ciencias Economicas y Empresariales