Seasoned business development and marketing leader with a passion for building revenue and marketing systems that create, capture, and convert demand and expand customer success through data, creativity, innovation, and purpose. 25 years of revenue and brand-building experience, driving thought leadership, and elevating the performance of diverse organizations and emerging brands. • Focus on transforming businesses into digital-first, customer-centric brands and cultures• Building GTM ecosystems to drive customer value and growth with partners and revenue teams• Expertise in driving all aspects of the digital function: revenue and ecosystem GTM, digital marketing, analytics, CRM / customer lifecycle marketing, user experience and product development• Spearhead strategic planning and problem-solving in fast-changing, multi-channel and cross-functional settingsSuccessful track record of building and leading high performing teams, directing business development, turning around under-performing businesses and products.Industry Experience:Revenue, Business Development, Marketing, Advertising, Publishing, Digital Marketing, Product Marketing, Partnerships and Alliances, Content Development, Direct-to-Customer Selling, B2B, B2G, B2C, Creative Direction, Operations, Professional Services, Geospatial, Aerial Imaging, GIS, SaaS, Government Marketing, CMMS, Enterprise Asset Management, Construction, Engineering, Real Estate, Event ProductionSpecialties: Marketing and Revenue systems, brand strategy and planning, entrepreneur, negotiations, focusing on the objective and success, thinking “all over the box”, innovation, go-to-market development, customer experience and adoption, building collaboration, building customer insights, partner channels, product owner and manager, culture building, content and storytelling, establishing ethos, visual and verbal communications, owning the business growth lifecycle.
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Chief Growth OfficerNovotx LlcSalt Lake City, Ut, Us -
Director, Alliances & PartnershipsNearmap Apr 2023 - PresentBarangaroo, Nsw, AuLead North American alliance and partnership strategy, while driving global go-to-market (GTM) alignment. Oversee the entire partner lifecycle, from identifying and developing strategic partnerships to leading acquisitions, GTM, marketing, product positioning, and growth initiatives across the partner ecosystem. Collaborate with global GTM teams to expand partner-led growth strategies, and develop and execute ideal customer profile (ICP) and target campaigns that optimize and drive revenue pipeline. -
Marketing Communications - AdvisorNflux Ai Dec 2022 - Mar 2024Los Angeles, Ca, UsMarketing strategiest supporting content and campaign projects management across multiple channels. Collaborate with GTM and product teams to leverage product marketing and industry leaders. -
Head Of MarketingCityworks | Azteca Systems, Llc Feb 2017 - Dec 2022Sandy, Ut, UsAs Head of Marketing for Cityworks and Trimble Owner & Public Sector, leading our strategic marketing initiatives for our asset lifecycle management solutions, driving brand growth and customer acquisition post-acquisition. I developed and executed data-driven campaigns that enhanced brand awareness, customer engagement, and market leadership. Collaborating across departments, I aligned content strategy, product marketing, and partner marketing with business goals, delivering measurable results. My efforts supported over 1,500 organizations globally, solidifying our Cityworks and Trimble's position as a leader in asset management solutions." -
Vice President: Marketing & Business DevelopmentUtah Media Group Jun 2006 - Feb 2017West Valley City, Utah, UsUtah Media Group is arguably the most diverse media company in Utah with products and services ranging from the business operations of two daily newspapers, magazines, marketing agency, digital advertising solutions, event production, Growtix SaaS for events, and even a real estate brokerage. As VP of Marketing & Development I was responsible for a wide range of publishing solutions, marketing, product/service development, and advertising agency services. Managing a team of marketing professionals, we created solutions for B2C, B2B clients that engaged with targeted audiences across a media channels, digital marketings, vertical brand integration, partner development/management, brand management, campaign integrations, market intelligence, content marketing, event creation/management, social media campaigns and analytics, video and other content solutions. Highlights include:• Launched content marketing/new product division with more than 20 titles annually (owned and partnership).• Launched Event division managing more than 30 events annually.• Digital agency - manage agency services - content creation through channel deployment.• SaaS - Agency services and product development for major event management platform.• MediaOne Real Estate - managed marketing launch and ongoing agency services for brokerage.• Newspapers - manage ongoing agency services and promotion for circulation and advertising.• Magazines - Provide agency services for Hometown Values and Utah Business magazines• Product development, content marketing strategy, and digital agency services• Marketing operations and controls -
Creator / OwnerGrafica / Primary Light Jan 2002 - May 2008Launched and owned creative firm creating an agency partner ecosystem of publishers, printers, and cross-section of B2B and B2C clients. Provided customers focused on:- Branding, positioning and communication- Business development- Creative and asset management- Product marketing, strategy and management- Content marketing and campaign development- Photography and video production- Graphic design
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Director Of OperationsThe Spectrum Newspaper (Gannett) May 1997 - Oct 2001The Spectrum was Southern Utah's largest newspaper group publishing three daily newspapers in the region. As Operations Director I had oversight of all printing and production operations, as well as, creative team, IT, digital channels, magazine publishing, websites, marketing, and offset printing services.• Managed all daily operations of newspaper manufacturing.• Managed online strategy, implementing content features, display advertising and breaking news.• Led the expansion of custom publication manufacturing capabilities, expanding major revenue stream.• Managed strategic marketing and product development, content marketing.• Managed editorial and revenue strategies for product development, marketing and ARR.•Developed partner strategy to expand publisher and agency program.
Jed Call Education Details
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Western Illinois UniversityInstructional Design
Frequently Asked Questions about Jed Call
What company does Jed Call work for?
Jed Call works for Novotx Llc
What is Jed Call's role at the current company?
Jed Call's current role is Chief Growth Officer.
What schools did Jed Call attend?
Jed Call attended Western Illinois University.
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