Jason Dennis Email and Phone Number
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* Data Driven and experienced marketing leader with expert proficiency in providing unsurpassed leadership and growth in dynamic, fast paced, competitive environments; skilled in establishing and growing strategic partnerships that enable the company to scale for growth * Skilled in the successful application of innovative marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition. Builds and leads strong teams of top performers* Assumes a lead role distributing marketing across four major lines of business, including Property and Casualty Insurance, Federal Savings Bank, Life insurance Company, and Agency Supported Products and ServicesAreas of Expertise:* Marketing Leadership* P&L Management* Key Advisor to Stakeholders* Team Leadership* Strategic Planning/Execution* Marketing and Advertising* MarTech and AdTech * Digital Transformation * Marketing OperationsCareer Achievements:* USAA - Directs business intelligence and analytics, enabling data-driven, evidence-based decisions relating to marketing and product management. As the VP of Performance Marketing and Operations, oversaw outbound and inbound marketing to include Media, paid and organic search, social, Direct Mail and Email delivery* USAA - Established the Performance Marketing and Operations organization, building a team of 135 professionals engaged in MarTech/AdTech strategies, media, SEO, and inbound/outbound marketing. Established a MarTech strategy and secured approval to execute a $65M MarTech strategy incorporating Adobe, Pega, Thallium, and Aprimo solutions* USAA - Defined a funnel tracking methodology that enabled the company to measure the impact of marketing strategies and campaigns. Advanced to AVP of Marketing Operations overseeing marketing execution and marketing technology strategy and development. Brokered a $6M contract with IBM to outsource marketing executionEmail me at jasondennis01@gmail.com or call me at (210) 913-2131.
Dennis Consulting
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Dennis ConsultingSan Antonio, Tx, Us
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Partner Dennis ConsultingDennis Consulting Oct 2022 - PresentTransform Marketing to operate more efficiently and effectively. With a focus on performance analytics, marketing efficiency, digital marketing and demand generation. Digital transformation expert. Full funnel marketing performance.
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Vice President Performance Marketing And OperationsUsaa 2017 - Dec 2022San Antonio, Texas, UsOversees all facets of inbound and outbound marketing, including media, paid and organic search, social media marketing, direct mail, and email marketing campaigns. Developed and secured approval for a $65M MarTech strategy incorporating solutions from Adobe, Pega, Tealium, and Aprimo.* Established a vision and strategy for the newly formed organization. * Performance Marketing and Operations organization, building a team of 135 professionals engaged in MarTech/AdTech strategies, media, SEO, and inbound/outbound marketing. Administered a $70M MarTech budget and a $600M marketing execution budget across all media and demand generation channels, as well as a $34M G&A budget.* Improved overall performance by 25% for all marketing channels. -
Avp Of Marketing OperationsUsaa 2012 - 2016San Antonio, Texas, Us2010 to 2017: Assistant Vice President of Marketing OperationsAdvanced to a role in charge of marketing execution and MarTech strategy and development. Successfully brokered a $6M agreement to outsource marketing execution to IBM. Served as a member of the UNICA Advisory Panel for four years.* Managed a $6M agreement with IBM to outsource 50% of demand generation marketing.* Matured marketing executions processes * Completed a rollout of an Enterprise MarTech with UNICA
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Executive Director P&C MarketingUsaa 2008 - 2010San Antonio, Texas, UsFulfilled a critical role overseeing the development of business intelligence and analytics, enabling data-driven, evidence-based decisions relating to marketing and product management. Supervised six direct reports and extended team members dedicated to optimizing $43M in annual P&C marketing spend.* Launched a new marketing process while building strong relationships throughout the P&C company.* Innovated and debuted campaigns that included the company’s first sweepstakes contest and the first brand campaigns.* Delivered solid results, increasing average monthly auto insurance quotes by 30% from the prior year.* Established a P&C dashboard providing insights into product management and sales. Additionally, introduced a funnel tracking methodology that enabled the company to measure the impact of marketing strategies and campaigns.* Created the 5-year P&C Strategic Marketing Plan.
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Executive Director Home Equity ProductUsaa 2007 - 2008San Antonio, Texas, UsMaintained P&L accountability for a $150M portfolio of home equity products, while leading product development and improvement initiatives designed to bolster brand visibility and recognition in a challenging and highly competitive industry.* Navigated the end-to-end product development process for a new Home Equity LOC, including contract, fulfillment, and process updates.* Managed fixed underwriting rates and processes to safeguard product profitability.* Partnered with stakeholders in Collections to improve the effectiveness of collections processes and maximize the ROI of the existing book of business.
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Executive Director Of Marketing OperationsUsaa 2001 - 2008San Antonio, Texas, UsPromoted to oversee a $20M portfolio of projects, including the deployment of the Epiphany application and the APRIMO marketing resource management system.* Provided key support to the Chief Marketing Officer in the development of a new marketing organization with the capabilities to support the newly-implemented tools.* Contributed to the development of Six Sigma training and certification courses.
Jason Dennis Skills
Jason Dennis Education Details
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University Of The Incarnate WordManagement
Frequently Asked Questions about Jason Dennis
What company does Jason Dennis work for?
Jason Dennis works for Dennis Consulting
What is Jason Dennis's role at the current company?
Jason Dennis's current role is Fractional Chief Marketing Officer, Marketing Operations, Digital Marketing, Performance Marketing and Marketing Technology Expert.
What is Jason Dennis's email address?
Jason Dennis's email address is ja****@****saa.com
What is Jason Dennis's direct phone number?
Jason Dennis's direct phone number is +121053*****
What schools did Jason Dennis attend?
Jason Dennis attended University Of The Incarnate Word.
What skills is Jason Dennis known for?
Jason Dennis has skills like Analytics, Executive Management, Product Management, Strategy, Strategic Planning, Marketing, Leadership, Change Management, Cross Functional Team Leadership, Business Analysis, Program Management, Vendor Management.
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