External relationship builder for the #1 Inpatient Rehabilitation Hospital in Montana (according to US New and Report)

Developed ‘influencer’ communication project to build relationships with parents and families of admitted students.Supervised a team of professional prospect and application evaluators.Supervised a 15-person Call Center team for frequent recruitment, application and retention contact. Led recruitment strategy for Missoula College.Retired from the University of Montana - 08/01/2021

Oversaw the production of new engagement strategies like chapter development, revenue enhancements and alumni recruitment in the field.Developed a popular online webinar series for alumni that highlighted important University accomplishments, faculty and people.

Co-developed digital recruitment marketing campaigns including look-a-like and retargeting campaigns, targeted majors and interests, advertising and prestige enhancement campaigns on YouTube, Instagram, LinkedIn and Facebook to successfully identify and acquire prospects. Served as Special Olympics Montana Campus Liaison, Project Management and Coordinator for three-years during the Missoula’s host term. Established and developed several Town-to-Gown annual events and key external partnerships: UM hosting of Missoula Downtown Association and Chamber of Commerce events on campus, UM sponsored Downtown Tonight and Out-to-Lunch events, and UM’s interface with the River City Roots Festival. Designed, produced and promoted marketing packets sent to local businesses and community leaders to focus their attention to Homecoming, Charter Day, and Commencement.Helped to establish opportunities for the University and its people to become thought-leaders in national and international publications and digital sources. we placed over 100 positive articles to nation-wide audiences. Significant impact leading to talent acquisition of new faculty, administrators and staff.

Accomplished 20 years of record enrollment Pioneered strategic recruitment plans encompassing travel schedules, publications, communication plan, student opinion research, timelines and calendars, demographics and geodemographic analysis, and professional staff training to execute plans.Introduced new ways to analyze university data, national industry trends and insights plus local research to inform the best recruiting strategy, create compelling content and selecting the best communication tools to effective reach our targeted audiences. Authored hundreds of data reports providing insights into recruiting effectiveness.Developed strategic scholarship and strategic tuition-pricing plans to attract quality fit candidates in quantities desired by the institution.