Jed Olsen Email & Phone Number

Las Vegas, Nevada, United States

Creating marketing materials for commercial real estate brokers.

Las Vegas, Nevada, United States

ACCOMPLISHMENTS: LOVELADY BREWING COMPANYA local craft brewery needed a unique visual identity for their retail cans. Each can needed to relate to the brand as a whole while showing off the distinctive of each beer. I created a design that would incorporate the company’s iconic “heart and arrow” logo while showcasing each beer’s unique flavor. The background colors were set to match the color of the particular beer. The heart logo contains illustrations that reflect the personality of each… Show more ACCOMPLISHMENTS: LOVELADY BREWING COMPANYA local craft brewery needed a unique visual identity for their retail cans. Each can needed to relate to the brand as a whole while showing off the distinctive of each beer. I created a design that would incorporate the company’s iconic “heart and arrow” logo while showcasing each beer’s unique flavor. The background colors were set to match the color of the particular beer. The heart logo contains illustrations that reflect the personality of each beer.9th Island Pineapple Sour featured an illustration of a sunbather on the shore, behind the sunbather is the skyline of Las Vegas reflecting the local scene of the brewery.Outbock featured an illustration that is reminiscent of a 1950’s style travel poster, but instead of the Australian Outback, the scenery behind the character is Red Rock Canyon reflecting the local scene of the brewery.Together, these designs create a recognizable shelf presence for the Lovelady Brewery while being expandable for future brewery products.Skills:• Graphic Design• Illustration• Photo Retouching• Art Direction• Branding• Visual Communication• Digital and Print• Planning and Strategy• LeadershipTools:• Adobe Photoshop• Adobe InDesign• Adobe Illustrator• Hand Code HTML / CSS• Traditional Illustration: Ink, Pencil, PaintClients Include:Able Baker BrewingAdvanced Events, Inc.Astronomy AleworksBandy Family BrewingBlaine Warren AdvertisingCasino SpecialtiesFIG FirmInterior MotivesLovelady BrewingRepeat ReturnsRJ ProductionsRobertson+ Partners AdvertisingScenic Brewing CompanySpecialty House of CreationSpeedee MartSomers’ FurnitureUniversal Stylus InitiativeVirtual, Inc.Watermark AdvertisingWaterstone Brewing Show less

Las Vegas, Nevada Area

ACCOMPLISHMENTS: UNITED HEALTHCAREBehavioral Health Options (BHO) needed a new visual branding system. The old colors consisted of bright green, yellow, and orange; and the photography depicted people suffering from behavioral health issues. My research into the affect of color on mental health led me to choose a cooler palette of blues and green. The photography I chose is more aspirational, including images that depict recovery.The old graphic system consisted of several different… Show more ACCOMPLISHMENTS: UNITED HEALTHCAREBehavioral Health Options (BHO) needed a new visual branding system. The old colors consisted of bright green, yellow, and orange; and the photography depicted people suffering from behavioral health issues. My research into the affect of color on mental health led me to choose a cooler palette of blues and green. The photography I chose is more aspirational, including images that depict recovery.The old graphic system consisted of several different stripes, swooshes, and random decorative graphics. I simplified this into one consistent element. The soft edges suggest “reassurance” to potential clients compared to the aggressive look of the old graphics. The new system was welcomed as a much needed update that satisfied the professional in charge of BHO as well as their clients and members. Skills:• Graphic Design• Illustration• Photo Retouching• Art Direction• Branding• Visual Communication• Digital and Print• Planning and Strategy• Leadership• Email MarketingTools:• Adobe Photoshop• Adobe InDesign• Adobe Illustrator• Hand Code HTML / CSS Show less

Las Vegas, Nevada Area

ACCOMPLISHMENTS: CAPRIOTTI’S SANDWICH SHOPSWhile working at Capriotti’s Sandwich Shops, a 100+ restaurant chain, I updated the visuals to move the brand from a quick serve ‘mom and pop’ sandwich shop, to a fast casual dining experience. This required new menu designs, new packaging, new in-shop product posters, point of sale displays, ‘local color’ photography, and wall graphics. I also rolled out a new logo design at the beginning of this process. The new look communicated a high quality… Show more ACCOMPLISHMENTS: CAPRIOTTI’S SANDWICH SHOPSWhile working at Capriotti’s Sandwich Shops, a 100+ restaurant chain, I updated the visuals to move the brand from a quick serve ‘mom and pop’ sandwich shop, to a fast casual dining experience. This required new menu designs, new packaging, new in-shop product posters, point of sale displays, ‘local color’ photography, and wall graphics. I also rolled out a new logo design at the beginning of this process. The new look communicated a high quality fast casual establishment.I designed a new mascot for Capriotti’s. The mascot consisted of a tom turkey dressed in a sport jacket, vest, slacks, and Chuck Taylor shoes. He symbolized a young, affluent demographic while also maintaining a family friendly look. He was dubbed “Robert Cole Turkey.” We first introduced him in Las Vegas with a pub crawl that coincided with the 21st anniversary of Capriottiís in Las Vegas. We called the event “21 in Vegas” and it proved to be a successful launch of the brand mascot.Skills:• Create graphic designs and illustrations for point of purchase displays, direct mail, menus, brochures and other marketing materials for Capriotti's Sandwich Shop franchises• Compose and produce final art on Macintosh computers using Adobe Illustrator, Photoshop, and InDesign• Write print specifications• Illustration• Photo Retouching• Art Direction• Branding• Visual Communication• Digital and Print• Planning and StrategyTools:• Adobe Photoshop• Adobe InDesign• Adobe Illustrator• Hand Code HTML / CSS• Traditional Illustration: Ink, Pencil, Paint Show less

Las Vegas

• Design direct mail, brochures, and other advertising and marketing graphics for the gaming industry• Website and email marketing design

Graphic design for a variety of advertising clients.

Teach "Rapid Visualization" drawing technique to Visual Communication, and Drafting & Design students.

• Design direct mail, brochures, and other advertising and marketing graphics for the gaming industry• Composition using Macintosh computers with Adobe Creative Suite

• Illustration and design for point of purchase displays, direct mail, brochures, and other advertising and marketing graphics for Coast Casinos properties• Composition using Macintosh computers with Adobe Illustrator, Adobe Photoshop, and Quark Express