Jana Doughty Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Providing senior leadership to the Global Communications team by building awareness of the Palladium brand in target markets and generating priority leads through the use of Palladium’s digital channels.Key Achievements:*Manages a virtual team of three to produce external communications materials for Palladium’s emerging business lines, including branded social media content, which grew Palladium’s LinkedIn following organically by 55% in 12 months.*Drives global initiatives, overseeing external communications and change processes for acquisitions, and producing the Our Global Impact (OGI) report with refined efficiency. The last two OGIs were produced and published 28% faster than previous years.*Creates trainings for 100s of internal stakeholders to inform, educate, and empower them to use social media effectively, leverage Palladium’s global digital channels, and pick up the phone to enhance business development relationships.*Executed the design and development of a new project's brand, from brand concept to brand launch, which aided in securing three global clients within the project's first year of business.*Launched Palladium’s award strategy, securing four awards in innovation and thought leadership across two quarters.

Edinburgh, Scotland, United Kingdom

Provided leadership and direction to integrated marketing projects that built brand resonance for the agency's top account, which generated over $1.4M in revenue. Charged with accountability for planning, briefing, creative development, production, and campaign delivery on-time and within budgets. Identified and presented consumer insights, market trends, project summaries, and agency expertise to clients while enhancing brand character, product messaging, and sponsorship channels. Cultivated relationships with up to 10 global clients, key stakeholders, and executives to build trust and generate marketing and advertising campaigns that targeted millions in the global audiences.Key Achievements:* Spearheaded the development of new digital products that enabled clients to reach new audiences across technologies and innovative platforms. * Directed 4 complex integrated marketing campaigns simultaneously that built brand resonance for the agency’s top accounts, which encompassed social media creative, out of home creative, digital web banners, TV, and radio ads.* Oversaw a sponsorship campaign for Royal Bank of Scotland and produced a campaign of social media films that procured an average ad recall rate of 8.77%; the highest performing video achieved an ad recall rate of 13.34%.* Initiated the development of one of the agency’s first snapchat lenses that received a Bronze Award for Augmented Reality at the 2019 Roses Awards.* Led creative development and execution of original Instagram stickers, which included 60% of stickers ranking in the top 14 stickers being served on key hashtags while ensuring searchability; the products were organically used by key influencers from the Reality TV Show, Love Island, with 1.4M and 1.5M followers.* Managed a team of 5 responsible for launching in-house marketing events, procuring elite advertising talent to speak, organizing catering and decoration design, and hosting exclusive events for 40-60 people on a quarterly basis.

Edinburgh, Scotland, United Kingdom

Formulated and implemented digital strategy. Tracked KPIs to increase US-based Facebook page engagement, page likes, and page reach. Evaluated digital presence and pinpointed inconsistencies with the quality of the website, social media, and email content. Key Achievements:* Spearheaded efforts to increase engagement by 158%, page likes by 25.7%, and reach by 3.1%.* Identified the target consumer and main competitors while uniting digital content under the brand objectives.

Edinburgh, Scotland, United Kingdom

Maintained responsibility for designing the marketing strategy to reach 4 SME locations while sharing cohesive brand content and catering to each store front’s unique geographical audience ranging from 500-2,500 clients. Directed 3 team members in researching market trends, generating quarterly campaign ideas, curating content, and reaching 5,000 clients. Established internal stakeholder relationships across all locations with cross-functional teams in marketing, finance, sales, and customer service.Key Achievements:* Allocated $90K marketing budget and oversaw external agencies in developing print ad designs and strengthening SEO.* Pioneered the launch of quarterly events in each store that increased foot traffic by 80%.* Championed efforts to reduce marketing spend by 28% by analyzing and monitoring ROI and eliminating spend where customer response was underperforming.* Managed the top search engine rank out of 12.5M results on Google for 6 months by procuring a boutique SEO agency specifically geared toward hearing aid clients.* Increased personal point of contact with customers by 5% while enhancing customers’ experiences.* Boosted weekly digital output by 40% and building a social media presence from the ground up.

Edinburgh, Scotland, United Kingdom

Partnered with the business development and sales teams concerning product pricing and improved the customer on-boarding journey. Oversaw 3 team members responsible for generating digital marketing content including web pages, videos, blogs, email campaigns, social media posts, and press releases. Key Achievements:* Exceeded sales goals with an email campaign that generated $200K in 30 days, which achieved record-breaking results.* Managed a customer base of 220K clients by engaging customers with product updates, sales, and educational content.* Led efforts to grow the email campaign open rate by 5% by developing a tailored brand voice to engage app builders.* Raised over $10K on IndieGogo to train 3K individuals on the autism spectrum to code.* Secured a feature on CNN Money for the IndieGogo campaign.

Master Of Business Administration (M.B.A.), Graduated With Distinction

Bachelor Of Fine Arts (B.F.A.), Acting, Graduated Magna Cum Laude