Director, Marketing Operations
CurrentEquitable, New York, NY Vice President, Marketing (2004-Present) Provide overall responsibility for internal Marketing Services organization in New York, NY and Charlotte, NC. Manage development of sales and marketing collateral with more than 2,000 projects annually. Work cross-functionally to ensure projects are completed on time and to client’s satisfaction. Scope of marketing responsibilities includes: graphic design, production, fulfillment, online marketing, prospectus and financial documents, and internal electronic publishing. Interface with AXA senior executives via monthly presentations; report on business activity and present qualitative and quantitative results. Manage teams of 20+ marketing professionals with combined budget of more than $25M.• Oversee award-winning creative and production teams charged with developing digital and marketing sales support materials for product-specific projects, product launches, promotional campaigns, product awareness campaigns, and product educational campaigns. • Coordinated the transfer of three organizations to Charlotte, NC in 2008 to support expense reductions in NY office. Directed entire move with regards to personnel, operations, finances, and systems. Travel monthly to Charlotte to provide senior leadership, maintaining oversight to ensure operations are running efficiently. • Drove 20% click-thru rate and 14% increase in product collateral consumption and 7% growth in sales for that product with series of product launch promotional HTML emails and targeted direct mail campaigns to financial planners.• Saved $19M in five years with improved efficiencies that included: outsourcing business functions; reducing headcount; transferring regulatory documents from paper to digital; and implemented freight consolidation strategies. Assistant Vice President, Marketing Services (2002-2004) Director, Channel Marketing (2000-2002)
