Guide global digital creative team across: Paid + Organic Social Media, Digital 360 Campaign Creative, 3D / Animation / Video Editing, Digital Creative assets across brand.com + retailer.com, Digital Product Design, Interactive Design System (M•A•C Fusion), and China Digital Creative.

Spearheaded design and art direction for modernizing Amazon’s Soft-lines (fashion), with a new brand book that informed remote photography art direction of still life and on model during Covid lock-down, casting, styling, graphic design, branding and digital. Designed a new interactive design system for the fashion business with components built into Amazon’s existing enterprise RIO Design System. This was in partnership with the Amazon's Engineers, AUI and AUX teams.

1. +$58M revenue globally between 2018-2020 as a result of A/B testing and optimizations across core shopping funnel.2. Constructed the first ever Interactive Design System "Gemini," integrated with Adobe Experience Manager using React components. 3. Established Product Design team, and restructured org with product design streams consisting of: core commerce, brand equity and checkout product streams. 4. Launched a new Checkout experience resulting in +68% Mobile Conversion, and reductions in drop off for the following: -21% Sign In Drop Off, -141% Shipping Drop Off -168% Payment Drop Off.5. Designed 2nd biggest TMall fashion launch + campaign in platform history (at the time, 2019).6. Led global digital design and creative : digital campaign seasonal refreshes, email marketing, digital marketing and special projects across regions. 7. Collaborated cross-functionally with partners on : merchandising, photo-studio + retouching, CRM, digital + product marketing and engineering teams.8. Led team of 14 across Digital Product and Creative

1. $1.25M in new business as a result of creatively driven new business pitches and previous client relationships.2. Designed physical retail brand experiences that connected to mobile with the intent of bridging the omni-channel gap. 3. Led cross-functional teams of engineers, lighting, sound, industrial design, and architects to build unique software and hardware for retail experiences. 4. Created socially anchored and mobile specific campaigns to drive brand awareness and increase retail traffic for Swarovski, Marc Jacobs and Uniqlo.5. Built the widely successful 3 year strategy for Nike's famous shift away from wholesale into DTC.Proud to have worked with Nike, Lexus, Uniqlo, Swarovski, Calvin Klein, Clinique, and Marc Jacobs

Co-established the New York City office and grew from 3 (when hired) to 45 people over four years. I trained the local creative team and built our regional agency portfolio. Designed award winning eCommerce and integrated 360 brand campaigns for fashion and beauty brands. Achieved new brand positioning for major fashion + luxury brands, launched products, and campaigns with digital first integrated creative strategies.

Established the creative team, built and shaped the New York City office of Wednesday. Hired and managed creative team, oversaw all digital projects. Was instrumental in shifting the business model and portfolio from digital to integrated work.

Headquartered in New York and London with approximately 180 employees, Createthe Group was a pioneer in the fields of digital and e-commerce (2011 Fast Company World's Most Innovative Companies, #5 in Fashion). Its service offering comprised of a SaaS e-commerce platform, and full-service digital agency and technology services.Successfully pitched, won and designed eCommerce sites for kate spade, De Beers, Marc Jacobs and global fashion, beauty, and luxury brands. Led a team of creatives, pitched new business and worked cross-discipline with technology, strategy, and photography.

While partnering with a copy-writer, I provided concepts, design and art direction for digital led campaigns for fortune 500 clients at agencies: Atmosphere BBDO (division of BBDO) and Domani Studios