Content Writing | SEO Analysis | Webpage Optimization• Content Creation – Writing blog entries in different styles | Researching blog topics | Bringing innovative ideas to enrich content | Creating content to drive webpage traffic• SEO Analysis – Use of tools online SEO tools to analyze required content | Keyword research to find optimized content for uploads | Optimizing existing content using online tools• Webpage optimization – Researched various ways to improve webpage traffic | Use of innovative online tools to drive and retain traffic | Researched multiple blogs and websites for usable ideas

Content Writing | Email Marketing | Social Media CopywritingEmail Marketing – created a 6-step protocol for spam-proofing | Tested tools such as Revue for effective newsletter distribution | Researched methods for improving newsletter contentSocial media– Improving company’s social media presence through constant innovation across YouTube, LinkedIn, Twitter & FacebookContent creation- Newsletter editing | Poster design | Using media scans to collect secondary research data used for further research

Branding & Marketing | Market Research | Supplier PartnershipsLaasya is a fashion retail store that caters to an upscale audience with premium fashion merchandise procured from across the country. Branding & Marketing – Designed Logo & Collaterals | In-store Merchandising to ensure effective product placementMarket Research - Focus group discussions to determine demand by understanding audience’s preferences | Designed and coordinated customer surveys resulting in launch of fashion design as an offering.Supplier Partnerships- Designed a supply chain comprising of 15+ retailers spread across India | Drove Efficiency in online delivery