Enthustic digital marketing executive with solid accomplishments :I hold an MBA in Marketing from Annamalai University and have completed certifications in Digital Marketing Fundamentals from Google and YouTube. My academic journey has equipped me with a robust foundation in both traditional and digital marketing strategies.For my project, I conducted an in-depth study on the impact of digital marketing on consumer buying behavior in Coimbatore. This research provided valuable insights into how digital channels influence purchasing decisions, further enhancing my understanding of consumer dynamics in the digital age.