Utilized HTML, CSS, and JavaScript to create and optimize email and landing page templates for Salesforce Marketing Cloud (SFMC) campaigns.Implemented AMPscript within SFMC to personalize email content and dynamic content blocks based on customer attributes and interactions.Executed SQL queries to extract, manipulate, and analyze data from SFMC and external databases to inform segmentation and targeting strategies.Managed Salesforce Marketing Cloud (SFMC) operations, overseeing email campaign execution, audience segmentation, and automation setup.Spearheaded the integration of BlueConic Customer Data Platform (CDP) with SFMC, optimizing data management and enabling personalized marketing initiatives.Collaborated with cross-functional teams to ensure seamless Salesforce implementation and integration, enhancing overall marketing effectiveness.Conducted A/B testing and performance analysis to optimize campaign results and drive continuous improvement.Acted as a subject matter expert on SFMC and BlueConic CDP, providing guidance and support to internal teams on platform usage and best practices.Prepared and presented regular reports on campaign performance and insights to key stakeholders, informing strategic decision-making.

Working in Marketing technology to bring up the clients branding, Working in different CRM tools such as SFMC, Eloqua and MoEngage.Creating B2C Campaigns, Lead Generation, Demand Generation, Nurture Campaign, Webinars, etc.

Experienced in PHP, SQL, HTML5, CSS, Bootstrap. Created upto 5 dynamic website's and 1 web application.