1. Direct and control the work and resources of the Company and ensure the recruitment and retention of the required numbers and types of well-motivated, trained and developed staff to ensure that it achieves its mission and objectives.2. Prepare a corporate plan and annual business plan and monitor progress against these plans to ensure that the Company attains its objectives as cost-effectively and efficiently as possible.3. Establish and maintain effective formal and informal links with major customers, relevant government departments and agencies, local authorities, key decision-makers and other stakeholders generally, to exchange information and views and to ensure that the Company is providing the appropriate range and quality of services.4. Develop and maintain research and development programmes to ensure that the Company remains at the forefront in the industry, applies the most cost-effective methods and approaches, provides leading-edge products and services and retains its competitive edge.5. Prepare, gain acceptance, and monitor the implementation of the annual budget to ensure that budget targets are met, that revenue flows are maximised and that fixed costs are minimised.- Develop and maintain an effective marketing and public relations strategy to promote the products, services and image of the Company in the wider community.6. Develop and maintain Total Quality Management systems throughout the Company to ensure that the best possible products and services are provided to customers.7. Develop, promote and direct the implementation of equal opportunities policies in all aspects of the Company’s work.8. Oversee the preparation of the Annual Report and Accounts of the Company and ensure their approval by the Board.9. Develop and direct the implementation of policies and procedures to ensure that the Company complies with all health and safety and other statutory regulations.

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Founding a company generally means taking on the following four roles at once:1.As product manager, your role is to make sure you've identified an idea that customers actually want or need2. The technical team's role is to develop and work closely with the product manager to bring the plan to reality.3. Identify the Marketing and Sales Team Member.4. As the chief executive officer, main concern is that the company remains at its highest well-being so the team can accomplish goals.

- Create a vision that is singular and that provides unity and inspiration within an organization- Lead and manage by motivating employees to remain optimistic even when faced with challenges and encouraging good performance and values- Allocate resources and supplies as to ensure staff and volunteers can complete their responsibilities to their highest potential- Create programs and challenges that are as effective and efficient as possible - Ensure that all implemented activities are relevant to the mission and vision of the organization- Engage the external community as to build and maintain essential relationships- Invest in building relationships, both with the outside community and with the population that the NGO is targeting- Support and connect with the population targeted by the NGO- Be the public face of the NGO- Carry out fundraising efforts with only the highest ethical standards- Identify fundraising strategies that benefit and complement the mission and vision of the NGO

- Attend strategy meetings and brainstorm on media buying initiatives and suggestions.-Discuss projects with clients.- Manage media department.- Train and supervise media department employees. -Coordinate launch of media campaigns with marketing, communications, and sales departments.- Decide how best way to communicate message.- Keep abreast of industry figures, including distribution and audience figures.- Monitor buying strategies and optimize effectiveness of campaigns.- Build relationships with media sales companies. - Negotiate rates with media sales companies to obtain most competitive prices.- Find a combination of media that will enable the marketer to communicate the message.- Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences.- Use a combination of several different kinds of media to reach different audiences.- Gain client approval for each campaign phase.- Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations.- Track down and buy space in print publications or television markets.- Resell space to advertising agencies.- Recommend which days and times ads should run.