With over 9 years of experience in ecommerce, digital marketing, and acquisition marketing, I am passionate about helping online businesses grow and thrive in the competitive and dynamic retail and technology landscape. As the Ecommerce Strategy Manager at SHOPLINE, I oversee the entire department of ecommerce enablement services, social commerce enablement services, ads management, and influencer marketing, with the key objective to drive up SHOPLINE's sales and revenue.My core competencies include ecommerce enablement, social commerce, ads management, influencer marketing, acquisition marketing, digital marketing, and presentations. I have successfully pioneered and managed various online marketing programs and campaigns, such as affiliate marketing, digital collaboration, Google Shopping, and brand and partner acquisition, for leading brands such as Watsons, Sigelei, Snowwolf, and Honor. I have also leveraged my analytical and research skills, acquired from my B.A.Sc. in Actuarial Science, to optimize and measure the performance and impact of ecommerce and marketing initiatives. I am always eager to learn new skills, explore new opportunities, and collaborate with diverse and talented teams to achieve ecommerce excellence and customer satisfaction.
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Tiktok Shop PartnerTiktok Jan 2023 - May 2023Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaI was responsible for recruiting and developing TikTok Shop Partners (TSPs), creating policies, coordinating resource allocation, providing training, and achieved up to a 400% quarterly KPI, earning an award for top performance in the TSP team. -
Ecommerce Strategy, ManagerShopline Jan 2021 - Dec 2022Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaOversee entire department of Ecommerce enablement services, Social Commerce enablement services, Ads Management and Influencers marketing with the key objective to drive up SHOPLINE's sales and revenue. -
Performance Marketing ManagerWatsons Malaysia Mar 2020 - Dec 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaResponsible for overall Digital Marketing & Watsons Site Performance. In charge of pioneering the affiliate marketing program, Watsons Digital Collaboration, Watsons Google Shopping program and Brand & Partners acquisition campaigns in Watsons. -
Director Of E-Commerce & MarketingSigelei Technology Co.,Ltd Mar 2019 - Mar 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaManage the overall sales & marketing for Sigelei & Snowwolf brand in Malaysia. -
Ecommerce Director At HonorHuawei Consumer Business Group Oct 2018 - Apr 2019Responsible for online marketing and sales for Honor in Malaysia. -
Senior Marketing Associate, Campaign ManagementShopee Sep 2016 - Oct 2018Kuala Lumpur, MalaysiaCore Responsibilities- Coordinate campaign related activities, and ensures flawless execution of marketing activities by planning online marketing calendar, working closely with the graphic design team for banners and artworks, work with PR, Partnership and Social Media team on offline executions.- Develop and manage marketing campaigns and create brand awareness. At the same time track and analyze data and performances for each campaign to grow sales, and consolidate learning to ensure they are integrated into day-to-day operations. Also providing regular internal reports to determine trends and make actionable strategic planning.- Continually work on Online Marketing such as Search Engine Marketing and Facebook Marketing to ensure the brand is at forefront industry developments, particularly developments in mobile marketing. Also coordinating with paid channels (Google, Facebook Ads, Remarketing) and Social Media team (Facebook and Instagram) for campaign execution. -
Senior Marketing Analyst, Business IntelligenceRocket Internet Se Jun 2015 - Sep 2016Kuala Lumpur, MalaysiaResponsible for the overall insights and performance reporting to improve the company's competitive positioning in the MY regionCore Responsibilities- Create marketing analytics and performance reporting across multiple channels including social media, email, paid media, and websites to determine trends and make actionable recommendations for strategic planning, advertising, sales and budgeting.- Proactively review marketing intelligence information and analyze, synthesize and interpret findings to identify threats and develop solutions to business problems, and identify opportunities to guide market strategy in order to enhance business performance.- Manage regional sales analytics and insights reporting to evaluate the size of the customer base and generate key insights including customer evolution and loyalty, customer segmentation, revenue and category performance, repurchase, and overall comparison of each region’s performance against benchmarks. -
Fund AnalystCiti Jan 2014 - Jun 2015Kuala Lumpur, MalaysiaTo produce an accurate NAV for allocation funds. Ensuring consistency and accuracy and to review the update of income, expenses and taxation accruals on daily basis. Also to ensure that all needed data for NAV calculations are available and quality ensured (Corporate action, pricing, etc) and book all manual entries to ensure reconciliations are complete and outstanding items are investigated and cleared. -
ActuarialMcis Insurance Berhad Sep 2013 - Dec 2013• Performed the Industrial Mortality Study• To calculate and verify surrender benefits for surrender requests• Performed verification on the policy data in the system• Filling and documentation for submissions and reports• Check system tables for accuracy• Performed tasks under software like DCS, Visual Fox Pro and Prophet Share -
Risk Managed AccountAon Nov 2012 - Dec 2012• Insurance policy checking• Premium checking and basic filling• Data entry and configuration
Jeevan Kumar Skills
Frequently Asked Questions about Jeevan Kumar
What is Jeevan Kumar's role at the current company?
Jeevan Kumar's current role is Ecommerce Strategy | Digital Marketing | Growth Marketing.
What schools did Jeevan Kumar attend?
Jeevan Kumar attended Ucsi.
What are some of Jeevan Kumar's interests?
Jeevan Kumar has interest in Social Services, Economic Empowerment, Politics, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Investment, Health.
What skills is Jeevan Kumar known for?
Jeevan Kumar has skills like Microsoft Excel, English, Research, Public Speaking, Project Management, Alteryx, Bloomberg, Technical Analysis, Fundamental Analysis, Power Pivot, Financial Analysis, Social Media.
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Jeevan Kumar
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Jeevan Kumar
Service Desk Analyst - Journalist - Social Media Manager - Content Writer - Script Writer - News Writer - Editor - Photographer - Financial ConsultantPuchong -
Jeevan Kumar
Wp. Kuala Lumpur
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