-Marketing Website design-Product UX/UI Design-Sales & marketing collateral design

Relationship and Social Cognition Lab• Currently leading research to build a social cognition measure using VR that allows enhanced ecological validation of in-lab study.• Programmed and designed a VR game app for assessing players' autonomic/controlled response.• Analyzed quantitative data and qualitative data to iterate the game experience.• Conducted lab-experiments daily.Berkeley Social Interaction Lab• Conducted analysis on examining the effect of income inequality on FB global users posting behavior.• Designed a social interaction study with principal investigators by collecting emotion inductive content across multiple social media platforms.

Worked with global clients across 4 industries including Chanel, GoPro, and Club Med to manage strategy-driven projects to solve complex business problems and deliver a multi-channel outcome.• Successfully shipped and launched 5 products (web/apps) to meet global client's localized business needs in Asia & North America.• Maintained web products and created campaign contents to achieve KPIs (retention rates, completion rate, conversion rates).• Ran usability tests and reported insights to clients and the team.• Defined product strategies, personas, and user flows to meet business objectives.• Led 7+ multi-disciplinary teams to design and build digital solutions.• Established the first VR-lab and led an internal project to create a Virtual Tour of Asiance Korea's Seoul office.

• Designed Buzz Launcher Homepack (Themed Homescreen designs for Android)• Localized Designs for China & North America market users

• Planned user flow for Life Bricks’s web services, a Taiwanese tech startup• Took charge of UX planning and creative direction for a location-based app service called Tennis Life

• Participated in multiple branding proposals for local businesses; LG Cares, Vatech, etc• Assisted “2012 Eco-marketing Trend” research and CEO’s forum speech.