Strategy Director of Superkraft. Helping brands and companies to create effective brands stories that stand out.Great at making the bridge between creativity and efficiency. Starting from your brand story, make the emotional connection with consumers and differentiate in your market. Working 20 years in big advertising agencies in almost every possible category. Brands: Devos Lemmens, Royco, Red Bull, Spa, Quick-Step, Het Nieuwsblad, Het Laatste Nieuws, IKEA, Studio Brussel, Canvas, Joe FM, KU Leuven, JBC, Torfs, Schweppes, Coca Cola, Maes pils, Grimbergen, Hapkin, Jumbo, Tom&co, RSC Anderlecht, Beerschot, Miele, Sunlight, Beobank, Brugge kaas, Solo, Liebig, Avance, Shoe Discount, Stad Antwerpen, CM, Telenet, Rabobank, BNP Paribas, Partena, Securex, Child Focus, Spa (politiek), Febelfin, Mora, Jacques chocolade, ... Generieke klanten voor Vlam: Belgische bieren, aardappelen, varkensvlees, rundvlees, frietjes van't frituur, kazen, Meesterlyck, groenten en fruit, bio en vis.