Jef Blocker Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

As a cross-functional team member, I work with clients in education, innovation, manufacturing, nonprofit, and online retail to design digital experiences that satisfy user expectations and needs and meet organizational business outcomes.* Facilitate workshops with stakeholders to understand problems to solve, user needs, desired business outcomes, and challenges to establish scope and create a UX content roadmap.* Audit digital properties and conduct desk research to identify accessibility issues, low-performing and missing content, readability issues, and UX concerns* Created content strategies that increased website visits by 35%* Planned, led, and reported user research that led to $40,000 in savings for a proposed web app feature championed by leadership that users revealed they would not use* Crafted content strategy and information architecture that improved user engagement by 23%

I help people navigate change to live healthier, more meaningful lives:* Discovering client’s values, strengths, and motivation to change* Understanding the gap between where a client is now and where they want to be* Setting bite-size goals to stretch toward their desired outcome* Assisting in discovering insights from their perceived failures and modifying goals if necessary* Figuring out why clients are successful in achieving their goals and continuing to build on their success* Collaborating on management plan when outcome is achieved and coaching relationship endsCertifications:* Certified Martha Beck Wayfinder Life Coach* Mayo Clinic Certified Wellness Coach* National Board Certified Health & Wellness Coach (NBC-HWC)

I build and redesign accessible, mobile-responsive, user-friendly WordPress websites for individuals and organizations that interest me or causes I support, such as artists, writers, nonprofits, etc.

Birmingham, Al, Us

I collaborated with Digital Design Leader and cross-functional team members on UX and content design projects for health-related clients* Led competitive analysis and desk research to understand the needs of healthcare providers, client advocates, and people living with HIV* Carried out accessibility, content, and UX audits on ViiV Healthcare website to improve accessibility, user interface, interactions, readability, and conversion to sign up more patients for financial assistance for their medications* Revised information architecture to meet user expectations of where to find information and tasks to complete* Rewrote content in plain language and reorganized with subheadings and new information architecture * Redesigned user interface with different paths for doctors and patients for five main user flows * Planned, facilitated, and reported usability testing with doctors and people living with HIV to compare user flow task completion for the current website compared to my prototype—resulting in 45% more successful task completion with my prototype* Co-designed online tool to confirm patient eligibility for specific ViiV Healthcare savings programs

Atlanta, Georgia, Us

As a cross-functional team member, I worked with clients in education, innovation, manufacturing, nonprofit, and online retail to design digital experiences that satisfy user expectations and needs and meet organizational business outcomes.* Facilitate workshops with stakeholders to understand problems to solve, user needs, desired business outcomes, and challenges to establish scope and create a UX content roadmap.* Audit digital properties and conduct desk research to identify accessibility issues, low-performing and missing content, readability issues, and UX concerns* Designed and managed development of Learning Management System to teach users about human trafficking* Designed and managed development of onsite lead generator tool and that fed leads into dealer portal that increased conversion by 7%* Simplified user interface and crafted content strategy to increase user engagement by 35% for one of largest churches in Metro Atlanta* Planned, led, and reported user research user needs for service design and dealer portal for truck accessories

Professional Skills Certification In Marketing Writing For Ux Writers

Professional Skills Certification, Content Research & Testing

Microcopy Course

Professional Development Certification, Fundamentals Of Ux Writing

Verified Certificate Of Completion 53497, User Experience (Ux) Design

Front End Engineering With Mvc Frameworks

Associate Of Arts, Multimedia & Web Design

Bachelor Of Arts, Communications