Built from the ground up all front-end and back-end software. * Java powered back-end for fast ad serving and reporting. * Threaded BID Management System. * XML API with 100MS response times for our mobile partners * Java Struts reporting UI with very optimized SQL queries. * Advanced JavaScript Ad Widgets with CSS3/HTML5 animations that publishers pasted into their pages to serve ads and news content. Full articles can be read within the ad unit. * Content system which pulls in articles every 30 minutes from Associated Press API, caches and indexes them for fast retrieval from ad widgets. * NodeJS Clustered system for loading the ad widgets which is optimized to handle thousands/request/second. * Memcached layer on top of MySQL used to handle mass banner impression tracking for Direct Advertiser system. * Amazon AWS services used: Linux Servers, Load Balancers, CloudFrount(CDN), RDS(MySQL), DynamoDB, CloudWatch

Estebull started out as a design and development company, that built many great products for companies such as Net Applications, IBM, and SharePost. Our expertise covered services such as print layouts, marketing, platform development, photography, industrial design, video production and creative consulting.Estebull has now transformed it self into a Product Development company who's current products include the AdPad & InfaCube.

Developed from scratch a JMS Ajax/Java Driven Website notification system, which allows real time alerts and messages passed to web page javascript clients. Built from the ground up an advanced web 2.0 portal using Ajax, Struts, Hibernate technologies. This portal allows users to manage leads, communicate with their Windows tapi client to dial leads directly from the website, and uses the JMS notification system to almost instantly call newly submitted third party Internet leads.Linux System Administration: Responsible for all Linux server setups, database architecting, software installs, sendmail configurations, DNS/Bind hosting configurations, perl driven backup scripts, and general everyday monitoring and maintenance.

Build a PPC search related advertiser website, and employee Intranet website utilizing the latest Java Struts, DHTML, CSS and AJAX technologies. . Maintained and enhanced the current Advertiser/Publisher/Intranet Perl driven websites. Developed advanced JavaScript banner advertisement serving logic.

Developed Java Servlets, JavaServer Pages and applications utilizing Struts MVC technology to build a powerful company Intranet which allowed employees to securely and quickly access client information, and run reports against the Oracle database. Created custom Perl database reports for internal Business Analysis & Finance departments.

Provided world class technical support for clients facing trouble with dial up connections, networks, ADSL, HTML and Browser problems. Maintained and kept up to date key parts of the company website utilizing HTML, SSI, JavaScript and PERL.