Developing new business and production processes in the fields of database and email marketing, workflow management and web engagements. Building a team of professionals focusing on Campaign Management and multi-channel Marketing Execution.

• Researched and integrated new technologies (email, mobile) into existing communications infrastructure with no increase in manpower.• Streamlined job submission processes leading to 25% reduction in manpower needed to maintain communications.• Key member of special project initiatives, ranging from researching new technologies to brainstorming new business areas for potential revenue growth.

• Sourced and managed installation of new email technology enabling in-house maintenance of ongoing customer communication and marketing emails, delivering a $45k/month savings.• Directed the mailing of over 100,000 customized emails for marketing and fulfillment purposes per day ensuring proper customer communication and legal compliance. • Ensured full compliance with CAN-SPAM regulations by developing internal best practices and educating Marketing and Creative teams on industry standards.• Recognized by GMC software (developer of PrintNet suite) as an Innovation Leader for utilizing their print based compilation tool to handle multiple output types (including email and web based communications)

• Built a team of professionals who handled technical execution of print, email and web based marketing campaigns.• Integrated a variable compilation technology for communications that reduced maintenance of messaging by 75% and saved over 120 man hours per week in ongoing creative department maintenance costs. Coordinated and constructed thousands of customized communications using variable templates and content assembled via data.• Developed strategies to integrate subsidiary fulfillment streams into enterprise systems, saving over $1M annually.