Jeff Akervik Email & Phone Number

Minneapolis, Mn, Us

Eagan, Minnesota, United States

Oakdale, Minnesota, United States

Minneapolis, Minnesota, United States

Managed a team of six employees in design and web development to deliver impactful solutions across multiple content platforms in deadline-driven environment with a limited budget. Collaborated with leadership team to strategize multi-disciplinary initiatives to drive audience growth, identify and execute new content and marketing opportunities and improve workflow efficiencies.Directed the creative for 100-page monthly magazine reaching over 7 million readers, website with over 50,000 page visits per month, Twitter, Instagram and Facebook social media channels, unique live and prerecorded video, branding, marketing materials, and branded merchandise.Built from scratch the internal creative/production team of five graphic designers and two web developers to fulfill the growing ambitions of GI digital content while increasing staff gender diversity of female employees by over 25%.Developed social media strategy and led design execution across Twitter, Instagram and Facebook, with specific emphasis for creating a larger presence on Instagram. As a result, Instagram follower count grew by 8000%, content engagement increased by over 10% and website click-throughs rose by over 5% in two years.Led the creative direction and coordinated the marketing of all GI sub-brands across print and digital platforms via strategic advertisements and social media content.Supervised the creative direction on all long-form and high impact editorial pieces across all content platforms. Created engaging, unique design for over 90% of cover stories from 2011-2022, in both print and digital formats, including all supporting website, social media and marketing content. Guided editors on ideal article structures and revisions to more effectively integrate thoughtful design with written copy.Managed the redesign of the GI brand and publication, leveraging a cleaner, thoughtful approach that honored the legacy of the brand while emphasizing the revamped focus of our content.

Minneapolis, Minnesota, United States

Worked collaboratively and independently in a group of three designers to design, proof, and edit editorial content for a 120-page monthly magazine, reaching a subscriber base of over 7 million. Additional creative work included business and marketing collateral, web design/UI, and logos.Led for greater design accountability based on improved practices of readability, UX, and design principles, taking cues from applicable design trends in order to boost content engagement and brand reputation.Spearheaded initiative for editorial leadership to embrace a more contemporary design direction to help shift the magazine’s perceived youthful reputation and attract potential more mature, differentiated marketshare.Developed more effective workflow practices with editorial staff via attending monthly content brainstorming meetings, establishing milestones for creative requests, and fostering constructive feedback leading to a greater synergy between departments.Coordinated with marketing manager to help improve audience growth and bolster retail traffic for parent company GameStop, including developing targeted promotional material across print and digital platforms. Produced original online editorial content showcasing unique perspective on topics related to video game and popular culture, helping to drive user engagement on Game Informer website. Recognized by top brands such as Old Spice for engaging and timely commentary on their respective advertising campaign.

Minneapolis, Minnesota, United States

Worked as sole designer in a multi-disciplinary firm, collaborating with creative director to develop impactful branding and marketing solutions via a wide range of capabilities, including identity, packaging, and web design.Collaborated directly with clients to assess and fulfill design needs. Developed sound strategies and presented potential solutions for review, refining designs as necessary.

Richfield, Minnesota, United States

Greater Minneapolis-St. Paul Area

Freelance design work for various design firms and clients. Design projects included identity and branding design, web design, branded marketing collateral, layout and publication design, and production design.

Minneapolis, Minnesota, United States

Collaborated with art director to design a wide range of branded marketing material, including POS displays, packaging design, business systems, and multi-platform advertisements.

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States