Jeff Anderton Email & Phone Number

Saratoga Springs, Utah, United States

The culmination of 20+ years of being an insurgent brand builder within the promotional, Production, and CPG space.Milestones: • Original Co-Founder & Inventor of Leashables (Lip Balm on a Leash, Sanitizer on Leash). $0-$9m revenue • Acquired by OraLabs and established new promotional division. Grew to $20m revenue • Joined Snugz USA as Director of Content and led the brand on all things content. Integral part of skate ramp growth years from $30m-$115m and successful VC majority acquisition • Successful playbook for growth within the Promotional Industry. • Staying insurgent is more challenging than being a one hit wonder.Yearly Awards and Recognition: • PPAI’s #1 Social Media Top 18 list 2024 • ASI Best use of Video 2023 • ASI Most Creative People award 2018 • ASI Best Marketing Videos 2017 • ASI Best Marketing Videos 2016 • PPAI Best Social Media 2014-2016 • PPAI Best online Content 2014-2015 • ASI Fastest Growing company Award 2007 • ASI Entrepreneur of the Year Award 2005 • A Craftsman rooted in a strategic omni-channel in-house production first approach. Ie I actually make the stuff that moves brands.In today’s fragmented world speed to market is key. We start with customer insights and demand space analytics. Letting the metrics inform creative with purpose, we create content not for the sake of views but that inform, entertain, and result in engagement that leads to trusted relationships. If we make our customers heroes… they win and we win. That’s why they call it a win-win.The digital storyteller your brand needs. Let's conjure up content that’s not just eye-catching but heart-grabbing, too. From clever campaigns to compelling narratives, we ensure your digital presence is nothing short of legendary. And we have the awards to prove it (see the very long list).

West Jordan, Utah, United States

• Lead content marketing for $100+MM portfolio, managing in-house team while building and managing external freelance network of content professionals consisting of Brand Marketing, Creative, Integrated Marketing & External Comms.• Played an Integral part of growing SnugZ sales from 30M to 110M while building Brand Equity to one of the strongest in the industry. Taking SnugZ from #35 in the industry to #15 in just under 7yrs.• Led org design and team re-structure to define roles and responsibilities.• Evolved team strategy to a more unified and integrated brand-led campaign model providing consistent and coordinated marketing messages through all marketing channels.• Developed a first of its kind Integrated industries first full featured AR marketing component. Producing 100’s of AR enabled 3D products. Generating hundreds of 3D AR objects for our top selling products poviding instantaneous virtual sampling.• Developed and executed companies first Digital Asset Management system. Gathered, organized and processed many thousands of digital assets; imagers, videos, flyers, product templates, making them searchable and accessible by anyone. Providing first time access to arguably one of the industries largest content libraries to all internal sales and marketing teams as well as our distributor partners.• Repositioned brand strategy to create Snugz’s first-ever integrated campaign.Guided organization through largest PR crisis in company history; Re-building customer trust through a transparency first content voice providing best in class crisis communications to future-proof brand safety.

Colorado

Developed industry first web-based video platform along side largest industry distributors and suppliers. Platform hosted, streamed industries largest supplier content library containing thousands of content pieces, most of which we had produced.Mass Transit specializes in interactive video and Mobile solutions. Our focus is working with companies wanting to create truly unique and engaging custom content and experiences. Videofarm.tv video marketing platform built specially for the Promotional Industry. Producing, hosting, and streaming digital content for the promotional industry.• Specialized in Strategic growth thru interactive video and Mobile first content solutions. Anyone can make content. We make content that gets noticed, shared, and talked about because in the end it’s all about the word of mouth.• Videofarm.tv is a platform built in partnership with industries top 50 suppliers and distributors from the ground up specially for the Promotional Industry. Producing, hosting, and streaming digital content for the promotional industry. Housing thousands of interactive videos, grew to be the largest content library in the industry and utilized by thousands of industry professionals each month.

Parker, Colorado, United States

Co-Founder of production company that became a regional powerhouse (Denver, Austin, SLC) to Ad Agencies and national brands shooting hundreds of commercials for over 100 brands and agencies. (Microsoft, Ford, Samsung, Shiner Beer, etc)

Parker, Colorado

• Established promotional arm post acquisition. • Intregral part of growth from $10m-$20+m• Developed lip balm, sunscreen, sanitizer and parallel leashables line• Led marketing, sales, brand development, and strategy

• Invented and patented several products for the outdoor/pharmaceutical industry. We gained distribution chainwide in Wal-Mart, Walgreens, Target, and several other chains. We were then purchased by OraLabs in 2003. • Led marketing and brand development from inception to acquisition