Jeff Avila

Jeff Avila Email and Phone Number

Founder and CEO @ Flora Reserve
Cranberry Township, PA, US
Jeff Avila's Location
Cranberry Township, Pennsylvania, United States, United States
Jeff Avila's Contact Details
About Jeff Avila

Passionate about the creation and growth of highly differentiated and sustainably produced skincare and nutraceutical technologies that are better for the planet and human health than existing offerings.General Management & business development senior executive with a proven 20+ year track record developing and profitably growing novel, science-based CPG and B2B ingredient brands for the beauty, nutraceutical and functional food industries. Leadership roles primarily within start-up, small and mid-sized companies. Experience includes leading the early stage sales growth of the Emergen-C nutraceutical line and co-creating the award-winning Algenist skincare brand.Multi-channel global sales leadership experience, including Food, Drug & Mass, specialty beauty, MLM, health food, home shopping network, department store and e-commerce. Direct international business development and technology acquisition experience in Europe, UK, Asia and South America. Innovation focused - co-inventor on 16 patented or patent-pending nutraceutical and skincare ingredient and product technologies.Specialties: Commercialization and managed growth of high value CPG brands and ingredient technologies, brand management, new product innovation, global sales & expansion, strategic partnerships, senior cross functional leadership, digital marketing, team building & development and full divisional P&L responsibility.

Jeff Avila's Current Company Details
Flora Reserve

Flora Reserve

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Founder and CEO
Cranberry Township, PA, US
Website:
florareserve.com
Employees:
2
Jeff Avila Work Experience Details
  • Flora Reserve
    Founder And Ceo
    Flora Reserve
    Cranberry Township, Pa, Us
  • Flora Reserve
    Founder & Ceo
    Flora Reserve 2020 - Present
    Providing commercialization and sales services for novel and sustainable personal care & nutraceutical ingredient and finished product brands. Working closely with innovative botanical processors and renewable biotech firms to develop clean and cruelty-free extracts. Our active technologies demonstrate best-in-class performance when 3rd party tested against existing offerings.Partners & clients include Sanam Company, Beast Men's Grooming, Arjuna Natural, Indus Biotech and Sapphire Essentials.
  • Reap & Glow™
    Co-Founder
    Reap & Glow™ Dec 2023 - Present
    Cranberry Township, Pa, Us
    Reap & Glow™ was created by a team of plant biologists and clean beauty innovators focused on the discovery within plants of Advanced Phyto-Extracts which powerfully protect, nourish and rejuvenate the skin. In 3rd party tests, our patented extracts outperform well known synthetic skincare actives (including hyaluronic acid, retinol, collagen and oligopeptides) for unprecedented best-in-class performance.Empowered by our sustainably cultivated extracts at 100% clinically effective levels, our exclusive formulas deliver dramatically more youthful, radiant, dewy and healthy skin - with visible results clinically shown in just 7 days.
  • Geltor Inc.
    Chief Commercial Officer
    Geltor Inc. 2018 - 2019
    Emeryville, California, Us
    Geltor is a bio-design company creating designer collagen and other high value protein technologies. Developed for the cosmetic, nutraceutical and food industries, Geltor's vegan proteins are 100% animal-free and cultivated using a proprietary and sustainable fermentation process.
  • Independent Consultant
    Management And Business Development Consultant
    Independent Consultant 2017 - 2018
    Providing general management, NPD and business development leadership to multiple health & beauty consumer brands, including serving as Acting Vice President of Sales for Supersmile.
  • Novel Ingredients
    Chief Marketing Officer
    Novel Ingredients 2015 - 2017
    Novel Ingredients is a fast growing provider of vertically-integrated botanical raw materials, clinically-backed ingredient innovations and advanced processing technologies for the nutraceutical and functional food markets. Responsibilities included the re-positioning and re-branding of the business, the development and commercialization of a growing portfolio of patented, proprietary and science-based ingredients and management of all scientific and regulatory affairs. Specifically:・Leading the commercialization of the Kinetiq™, Cera-Q®, Acumin™ and PhysiCor™ patented and clinically-backed ingredient brands.・Launched Tru-Assurance™, an industry-leading vertically integrated supply chain platform providing partners with an excellent level of raw material control, transparency and identity verification.
  • Terravia Holdings, Inc.
    Vice President Of Consumer Nutrition Brands
    Terravia Holdings, Inc. 2013 - 2015
    South San Francisco, California, Us
    Led the development and commercialization of a consumer nutrition product brand for global leader in microalgae-based ingredient technologies.・New nutrition line was nominated at Natural Products Expo West March 2014 for a NEXTY Award, which recognizes innovation in the natural products industry (one of 15 nominated from over 2,600 exhibiting brands).・Previous responsibilities at TerraVia Holdings include the development and commercialization of the Algenist skincare product brand and launch of our nutraceutical ingredients business.
  • Algenist
    Vice President Of Sales & Marketing - Algenist (A Terravia Brand)
    Algenist 2007 - 2013
    Glendale, California, Us
    Co-created and led business development for ALGENIST, TerraVia's award-winning skincare brand. Secured contracts with Sephora Americas & EMEA, QVC, ULTA, Sephora Inside JC Penney, Space NK, Nordstrom, The Shopping Channel and Sephora China to fuel the growth of the brand.・Implemented and managed go-to-market strategy, including growth of algenist.com e-commerce platform.・Achieved multiple top 5 sales rankings at Sephora, including #1 Seller in Age Control (Concentrated Serum) and #1 Seller in Eye Care (Complete Eye Renewal Balm).・Launched Alguronic Acid®, a patented anti-aging skincare ingredient featured in the ALGENIST line.
  • Aenova Swiss Caps
    Head Of Sales And Marketing
    Aenova Swiss Caps 2004 - 2007
    Starnberg, Bavaria, De
    Led business development, growth and marketing initiatives for the Americas division of leading global contract manufacturer of OTC pharmaceuticals and nutritional products.・Grew revenue by 71% over 3 years with $22 million coming from new formula sales.・Increased net profit by 49% over 3 years with focus on higher margin product optimization and strategic price increases.・Launched the OTC manufacturing division and achieved $7 million in first year revenue.・Drove the go-to-market strategy for the introduction of VegaGels®, a novel vegetarian capsule technology.
  • Shaklee Corporation
    Director Of Weight Management And Foods
    Shaklee Corporation 2000 - 2004
    Miami, Florida, Us
    Led the strategic development and launch of the Shaklee Weight Management line while directing the $100 million Functional Food division, including full P&L, marketing and product strategy responsibilities.・Achieved $15 million in brand's first 3 months sales, exceeding initial revenue by 25%.・Oversaw a cross-functional team of 30 marketing, creative and R&D staff to create a system of new products, sales aids and multimedia tools for distributors, holding development costs to 12% below budget.・Launched 4 innovative weight loss foods and supplements which achieved excellent clinical results and a formula patent (co-inventor).・Selected as a corporate lead for a Price Waterhouse Cooper project to develop and implement efficient go-to-market and stage-gate product development processes at Shaklee.
  • Alacer Corp, Makers Of Emergen-C
    Director Of Sales And Marketing
    Alacer Corp, Makers Of Emergen-C 1996 - 2000
    Foothill Ranch, Ca, Us
    Managed global sales, marketing, channel expansion and product line expansion for the Emergen-C® brand.・Increased Emergen-C brand annual sales by 86% YOY through introduction of national retail promotion calendar, launch of e-commerce platform and aggressive expansion into traditional grocery and mass market channels.・Took brand beyond its natural channel roots, securing distribution with Ralph's, CVS, Fred Meyer and Wal-Mart stores.・Expanded the Emergen-C product line from original 2 to 14 varieties.・Designed Personalized Nutrition, an online tool which increased consumer web orders by 55%.

Jeff Avila Skills

Marketing Strategy Strategic Partnerships Product Development Business Development Marketing Management Leadership Strategy Nutrition Online Marketing Competitive Analysis Fmcg Business Strategy Commercialization Supplements E Commerce Nutraceuticals Food Ingredients Skin Care Products Digital Strategy Biotechnology Biopharmaceuticals Sales Management Sales Strategic Planning International Sales Contract Negotiation

Jeff Avila Education Details

  • Princeton University
    Princeton University
    Ecology And Evolutionary Biology

Frequently Asked Questions about Jeff Avila

What company does Jeff Avila work for?

Jeff Avila works for Flora Reserve

What is Jeff Avila's role at the current company?

Jeff Avila's current role is Founder and CEO.

What is Jeff Avila's email address?

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What is Jeff Avila's direct phone number?

Jeff Avila's direct phone number is +197380*****

What schools did Jeff Avila attend?

Jeff Avila attended Princeton University.

What skills is Jeff Avila known for?

Jeff Avila has skills like Marketing Strategy, Strategic Partnerships, Product Development, Business Development, Marketing, Management, Leadership, Strategy, Nutrition, Online Marketing, Competitive Analysis, Fmcg.

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