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Passionate about the creation and growth of highly differentiated and sustainably produced skincare and nutraceutical technologies that are better for the planet and human health than existing offerings.General Management & business development senior executive with a proven 20+ year track record developing and profitably growing novel, science-based CPG and B2B ingredient brands for the beauty, nutraceutical and functional food industries. Leadership roles primarily within start-up, small and mid-sized companies. Experience includes leading the early stage sales growth of the Emergen-C nutraceutical line and co-creating the award-winning Algenist skincare brand.Multi-channel global sales leadership experience, including Food, Drug & Mass, specialty beauty, MLM, health food, home shopping network, department store and e-commerce. Direct international business development and technology acquisition experience in Europe, UK, Asia and South America. Innovation focused - co-inventor on 16 patented or patent-pending nutraceutical and skincare ingredient and product technologies.Specialties: Commercialization and managed growth of high value CPG brands and ingredient technologies, brand management, new product innovation, global sales & expansion, strategic partnerships, senior cross functional leadership, digital marketing, team building & development and full divisional P&L responsibility.
Flora Reserve
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- florareserve.com
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Founder And CeoFlora ReserveCranberry Township, Pa, Us -
Founder & CeoFlora Reserve 2020 - PresentProviding commercialization and sales services for novel and sustainable personal care & nutraceutical ingredient and finished product brands. Working closely with innovative botanical processors and renewable biotech firms to develop clean and cruelty-free extracts. Our active technologies demonstrate best-in-class performance when 3rd party tested against existing offerings.Partners & clients include Sanam Company, Beast Men's Grooming, Arjuna Natural, Indus Biotech and Sapphire Essentials. -
Co-FounderReap & Glow™ Dec 2023 - PresentCranberry Township, Pa, UsReap & Glow™ was created by a team of plant biologists and clean beauty innovators focused on the discovery within plants of Advanced Phyto-Extracts which powerfully protect, nourish and rejuvenate the skin. In 3rd party tests, our patented extracts outperform well known synthetic skincare actives (including hyaluronic acid, retinol, collagen and oligopeptides) for unprecedented best-in-class performance.Empowered by our sustainably cultivated extracts at 100% clinically effective levels, our exclusive formulas deliver dramatically more youthful, radiant, dewy and healthy skin - with visible results clinically shown in just 7 days. -
Chief Commercial OfficerGeltor Inc. 2018 - 2019Emeryville, California, UsGeltor is a bio-design company creating designer collagen and other high value protein technologies. Developed for the cosmetic, nutraceutical and food industries, Geltor's vegan proteins are 100% animal-free and cultivated using a proprietary and sustainable fermentation process. -
Management And Business Development ConsultantIndependent Consultant 2017 - 2018Providing general management, NPD and business development leadership to multiple health & beauty consumer brands, including serving as Acting Vice President of Sales for Supersmile.
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Chief Marketing OfficerNovel Ingredients 2015 - 2017Novel Ingredients is a fast growing provider of vertically-integrated botanical raw materials, clinically-backed ingredient innovations and advanced processing technologies for the nutraceutical and functional food markets. Responsibilities included the re-positioning and re-branding of the business, the development and commercialization of a growing portfolio of patented, proprietary and science-based ingredients and management of all scientific and regulatory affairs. Specifically:・Leading the commercialization of the Kinetiq™, Cera-Q®, Acumin™ and PhysiCor™ patented and clinically-backed ingredient brands.・Launched Tru-Assurance™, an industry-leading vertically integrated supply chain platform providing partners with an excellent level of raw material control, transparency and identity verification.
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Vice President Of Consumer Nutrition BrandsTerravia Holdings, Inc. 2013 - 2015South San Francisco, California, UsLed the development and commercialization of a consumer nutrition product brand for global leader in microalgae-based ingredient technologies.・New nutrition line was nominated at Natural Products Expo West March 2014 for a NEXTY Award, which recognizes innovation in the natural products industry (one of 15 nominated from over 2,600 exhibiting brands).・Previous responsibilities at TerraVia Holdings include the development and commercialization of the Algenist skincare product brand and launch of our nutraceutical ingredients business. -
Vice President Of Sales & Marketing - Algenist (A Terravia Brand)Algenist 2007 - 2013Glendale, California, UsCo-created and led business development for ALGENIST, TerraVia's award-winning skincare brand. Secured contracts with Sephora Americas & EMEA, QVC, ULTA, Sephora Inside JC Penney, Space NK, Nordstrom, The Shopping Channel and Sephora China to fuel the growth of the brand.・Implemented and managed go-to-market strategy, including growth of algenist.com e-commerce platform.・Achieved multiple top 5 sales rankings at Sephora, including #1 Seller in Age Control (Concentrated Serum) and #1 Seller in Eye Care (Complete Eye Renewal Balm).・Launched Alguronic Acid®, a patented anti-aging skincare ingredient featured in the ALGENIST line. -
Head Of Sales And MarketingAenova Swiss Caps 2004 - 2007Starnberg, Bavaria, DeLed business development, growth and marketing initiatives for the Americas division of leading global contract manufacturer of OTC pharmaceuticals and nutritional products.・Grew revenue by 71% over 3 years with $22 million coming from new formula sales.・Increased net profit by 49% over 3 years with focus on higher margin product optimization and strategic price increases.・Launched the OTC manufacturing division and achieved $7 million in first year revenue.・Drove the go-to-market strategy for the introduction of VegaGels®, a novel vegetarian capsule technology. -
Director Of Weight Management And FoodsShaklee Corporation 2000 - 2004Miami, Florida, UsLed the strategic development and launch of the Shaklee Weight Management line while directing the $100 million Functional Food division, including full P&L, marketing and product strategy responsibilities.・Achieved $15 million in brand's first 3 months sales, exceeding initial revenue by 25%.・Oversaw a cross-functional team of 30 marketing, creative and R&D staff to create a system of new products, sales aids and multimedia tools for distributors, holding development costs to 12% below budget.・Launched 4 innovative weight loss foods and supplements which achieved excellent clinical results and a formula patent (co-inventor).・Selected as a corporate lead for a Price Waterhouse Cooper project to develop and implement efficient go-to-market and stage-gate product development processes at Shaklee. -
Director Of Sales And MarketingAlacer Corp, Makers Of Emergen-C 1996 - 2000Foothill Ranch, Ca, UsManaged global sales, marketing, channel expansion and product line expansion for the Emergen-C® brand.・Increased Emergen-C brand annual sales by 86% YOY through introduction of national retail promotion calendar, launch of e-commerce platform and aggressive expansion into traditional grocery and mass market channels.・Took brand beyond its natural channel roots, securing distribution with Ralph's, CVS, Fred Meyer and Wal-Mart stores.・Expanded the Emergen-C product line from original 2 to 14 varieties.・Designed Personalized Nutrition, an online tool which increased consumer web orders by 55%.
Jeff Avila Skills
Jeff Avila Education Details
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Princeton UniversityEcology And Evolutionary Biology
Frequently Asked Questions about Jeff Avila
What company does Jeff Avila work for?
Jeff Avila works for Flora Reserve
What is Jeff Avila's role at the current company?
Jeff Avila's current role is Founder and CEO.
What is Jeff Avila's email address?
Jeff Avila's email address is j_****@****ail.com
What is Jeff Avila's direct phone number?
Jeff Avila's direct phone number is +197380*****
What schools did Jeff Avila attend?
Jeff Avila attended Princeton University.
What skills is Jeff Avila known for?
Jeff Avila has skills like Marketing Strategy, Strategic Partnerships, Product Development, Business Development, Marketing, Management, Leadership, Strategy, Nutrition, Online Marketing, Competitive Analysis, Fmcg.
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