Senior Brand Content Producer
Current
Oct 2024 - Present
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Jeff Ayala Email & Phone Number
Senior Brand Content Producer
at
CBS News
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Brand Content Producer
Location
Dallas-Fort Worth Metroplex, United States
Company size
Who is Jeff Ayala? Overview
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Jeff Ayala is listed as Senior Brand Content Producer at CBS News, a with 2429 employees, based in Dallas-Fort Worth Metroplex, United States. AeroLeads shows a matched LinkedIn profile for Jeff Ayala.
Jeff Ayala previously worked as Senior Creative Producer at Ayala Creative and Marketing Producer at Wfaa. Jeff Ayala holds Bachelor Of Arts (B.A.), Film/Cinema/Video Studies from University Of North Texas.
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CBS News
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Profile bio
About Jeff Ayala
Emmy and Edward R. Murrow Award winning Creative Producer based in Dallas, TX. I’ve worked for (and with): Film Production Companies,Post-Production Companies, Film Festivals, and Corporate Clients. I’ve even worked at an Ad Agency! Mostrecently as a lead creative for WFAA-TV, the 5-largest Local Affiliate in the country.Bottom line: I have worn many hats at a very high leves, occasionally at the same time. I came of age, so to speak, as a staff editor at Post Asylum. I’ve had the good fortune to work with many award-winning Agency, Corporate and Independent Clients as well as cut feature documentaries and music videos. My education there was invaluable, and I still consider myself an editor at heart to this day.Furthermore, I was able to learn aspects of the film industry I was unfamiliar with, most notably film festivals.As an ‘Industry Sponsor’, I was assigned to edit (and eventually concept) promos and other content for AFIDallas, DIFF, Asian Film Festival of Dallas. These experiences set me up perfectly a few years later to help the owners of the Texas Theatre (film school friends of mine) to launch the Oak Cliff Film Festival. I contributed tothe creative vision for OCFF in its first few years of existence. I left post-production in 2016 to return to my first love: production - well, sort of. I saw an opportunity topiggyback upon the DSLR Turnkey Revolution. Suddenly I was pitching to clients, writing briefs, creatingestimates, handling finances, managing employees and hiring crews. I was thrown into the deep end and,I'm proud to say, I always kept my head above water whilst creating some killer content. During this time,I also had the amazing opportunity to teach film editing at SMU for a year. Well, I couldn’t teach thereofficially (no MFA), so they hired me as a ‘lab proctor’. Needless to say, it was a very unique experienceand one I look back on fondly.Before going freelance again in late 2021, I joined WFAA here in Dallas as a Creative Producer. Not since myfirst full-time job, have I been able to add so many new tools to my toolbox: Brand Development, Copywriting,and Implementing Brand Guidelines. I think the most beneficial tool I’ve recently added is efficiency...like TVNews Efficient, without sacrificing my inner-film-nerd-sensibilities.In this modern world, deadlines are getting faster, but the expectation for cinematic-level quality isever-present...oh, did I mention I’ve worked with film?
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Cbs News
9 roles
Jeff Ayala work experience
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Senior Creative Producer
Ayala Creative
I love working with creative-focused clients, I can do everything from producing to writing to directing, turnkey video production, and post-production. I’ve worked with clients such as McDonald’s, Fathom, Salesforce , SAXX , Lenovo , Epic Fans , and the Boys & Girls Club.
Marketing Producer
I was part of a 3-headed producing team who acted as the Creative Producers for the entire station. I was pushed a tad out of my comfort zone, having to learn new skills, but I added some invaluable tools to my arsenal - Copywriting, Implementing Brand Standards, Producing Live Events, and Promotions. Furthermore, I was the Creative Lead on numerous marketing campaigns, internal videos, and corporate (Tegna) sizzle reels. Eventually (due to COVID) I was able to produce long-form documentary-style pieces, including 2-award winning series - Rooted & While I Have Your Attention .
Nov 2018 - Oct 2021
Director, Creative Producer, Senior Editor
Oh Bother Productions
During my tenure at SSR, I realized that I had accumulated enough skills to see projects from soups to nuts, so they say. I very much enjoyed having more of a creative voice and thrived in a leadership role. This also marks the time I was forced to become a more well-rounded motion graphics artist. Clients from this era include Mary Kay, Entrematic Fans , Baker McKenzie , Tuesday Morning , Carter Blood Care , Beyond the Green , and the Oak Cliff Film Festival.
Oct 2015 - Oct 2021
Director/Senior Editor/Post Production Supervisor
See Spot Run
When the Loomis Agency tapped me to lead their start-up, in-house production company, it launched me into the next phase of my career. In addition to their client workload, I was pitching, writing creative briefs, and directing national broadcast spots; culminating with me landing my own (profitable) projects. Highlights include this THCDS Spot and this Texas Rangers Campaign.
Sep 2012 - Sep 2015
Avid Editor • Dslr Shooter • Director
Ruse Films
You shoot it, I chop it. Or, I shoot it and you chop it. Or, I shoot it and chop it. The possibilities are endless!
May 2011 - Sep 2013
Editor
· Creative Lead Editor on a wide variety of film and video projects, including, but not limited to: commercial spots, corporate videos, feature/short films, documentary features, music videos, and web based content · Maintain client relations with a number of global organizations such as Susan G. Komen for the Cure®, the Dallas
Mar 2006 - May 2011
Jack Of All Trades
Sugar Film Production
I sort of did everything while employed at Sugar. I helped with pre-production, worked on the shoots (managed the production truck) and in the post production process as an assistant editor. It was a great learning experience. They truly taught me everything, including how to conduct yourself, especially when relating to clients.
Dec 2004 - Mar 2006
Producer/Editor
Baskin Family Camps/Inks Productions
· Produce a wide variety of video packages including (but not limited to): Broadcast Spots, Marketing Videos, Instructional Videos, Video Yearbooks... · Creative control and dictation over video projects · Facilitated upkeep of all technical equipment
May 2002 - Feb 2004
Team & coworkers
Colleagues at CBS News
Other employees you can reach at cbsnews.com. View company contacts for 2429 employees →
NT
Nigel Teixeira
Colleague at Cbs NewsNew York, United States
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Melissa Rice
Colleague at Cbs NewsSan Francisco Bay Area, United States
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EH
Erica Hill
Colleague at Cbs NewsNew York, United States
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Lete Childs
Colleague at Cbs NewsWashington, District Of Columbia, United States
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Andy Liebman
Colleague at Cbs NewsNew York, United States
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CV
Carlos Vasquez
Colleague at Cbs NewsNew York, United States
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JB
Joe Balarezo
Colleague at Cbs NewsBayville, New York, United States
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DD
Debra Dias
Colleague at Cbs NewsLyndhurst, New Jersey, United States
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Tracy Lee
Colleague at Cbs NewsNew York, United States
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LM
Linda Martin
Colleague at Cbs NewsNew York, United States
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Nigel Teixeira
Colleague at Cbs NewsNew York, United States
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MR
Melissa Rice
Colleague at Cbs NewsSan Francisco Bay Area, United States
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EH
Erica Hill
Colleague at Cbs NewsNew York, United States
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LC
Lete Childs
Colleague at Cbs NewsWashington, District Of Columbia, United States
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AL
Andy Liebman
Colleague at Cbs NewsNew York, United States
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CV
Carlos Vasquez
Colleague at Cbs NewsNew York, United States
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JB
Joe Balarezo
Colleague at Cbs NewsBayville, New York, United States
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DD
Debra Dias
Colleague at Cbs NewsLyndhurst, New Jersey, United States
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TL
Tracy Lee
Colleague at Cbs NewsNew York, United States
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LM
Linda Martin
Colleague at Cbs NewsNew York, United States
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1 education record
Jeff Ayala education
FAQ
Frequently asked questions about Jeff Ayala
Quick answers generated from the profile data available on this page.
What company does Jeff Ayala work for?
Jeff Ayala works for CBS News.
What is Jeff Ayala's role at CBS News?
Jeff Ayala is listed as Senior Brand Content Producer at CBS News.
Where is Jeff Ayala based?
Jeff Ayala is based in Dallas-Fort Worth Metroplex, United States while working with CBS News.
What companies has Jeff Ayala worked for?
Jeff Ayala has worked for Cbs News, Ayala Creative, Wfaa, Oh Bother Productions, and See Spot Run.
Who are Jeff Ayala's colleagues at CBS News?
Jeff Ayala's colleagues at CBS News include Nigel Teixeira, Melissa Rice, Erica Hill, Lete Childs, and Andy Liebman.
How can I contact Jeff Ayala?
You can use AeroLeads to view verified contact signals for Jeff Ayala at CBS News, including work email, phone, and LinkedIn data when available.
What schools did Jeff Ayala attend?
Jeff Ayala holds Bachelor Of Arts (B.A.), Film/Cinema/Video Studies from University Of North Texas.
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