Jeff Barry Email & Phone Number

Mt. Sterling, Il, Us

Saint Louis, Mo, Us

■ Bringing real-world experience and perspective to MBA level students about the strategic application of innovation and insight techniques to achieve success.

Saint Louis, Mo, Us

■ Lead mentor guiding entrepreneurs through an 8 week intensive innovation sprint.■ The UMSL Accelerate program is a first of its kind accelerator that is also a credit earning class.■ Guided multiple mentees who have won pitch competitions and seed funding of more than $50,000.

San Francisco, California, Us

■ Working to transform the insights function from a tactical and reactionary emphasis to one that is fully aligned with business strategy, bringing empathy, strategic thought, innovation and actionability to insights. ■ Reduced project delivery and execution times by 50% through a continual focus on strategic alignment and agile, sprint based, methodologies.

■ Working with a diverse set of more than 50 clients globally to solve complex strategic marketing problems by translating consumer insight into actionable brand strategies.■ Shepherded the design and build-out of first of its kind portable Innovation Lab empowering our clients to gain a more intimate and empathetic understanding of their consumers, while increasing new ideas by more than 50%. ■ Slashed project delivery and execution times by 50% again and again through a continual focus on the problem to be solved and the introduction of innovative methodologies. ■ Introduced innovative start-up community partnership creating a live learning lab for new methodologies and associates without risking important client revenues, reducing the research cost for new clients by 90%.

St. Louis, Mo, Us

■ Reimagined what’s possible by designing and installing an entirely new innovation processes for the company, generating 1,000s of new product ideas annually.■ Formed think tank, salvaging $1M in lost product costs, by driving ideas that transformed flawed units into sellable product. ■ Initiated in-house innovation trade shows by challenging 50 external potential partners to create and showcase solutions, identifying 50+ ideas for further development.■ Designed mobile innovation app and process, saving $650K annually, to organize and crowdsource real-time communication between 50+ individuals allowing collaboration. ■ Crafted best in class innovation ways of working, that several other Nestle innovation groups worldwide attempted to replicate. ■ Revamped nearly eliminated SKU skyrocketing its growth by 50% and transforming product into the most flourishing SKU within a now profitable brand. ■ Oversaw consumer insights for one of the fastest growing CPG brands in history to reach $1B in annual sales.

St. Louis, Mo, Us

■ Engineered one of the most successful launches in the history of an industry with the launch of Bud Light Lime in just six months. ■ Responsible for the consumer strategy and development of Super Bowl commercials that won ‘best ad’ in USA Today polls three years in a row. ■ Developed multiple teams to lead up to 5x the volume of work product as others.

St. Louis, Mo, Us

■ Worked closely with multiple advertising and insight agencies to develop segmentation, positioning, communication and client experiences.■ Designed the methodology and technological solutions to gather research and insights from 10K financial professionals nationwide. ■ Built insights and event marketing teams where they had not previously existed.

B.S., Business Administration

M.B.A.