Jeff Barry

Jeff Barry Email and Phone Number

Chief Innovation Officer @ Dot Foods
Jeff Barry's Location
Greater St. Louis, United States, United States
Jeff Barry's Contact Details

Jeff Barry work email

Jeff Barry personal email

About Jeff Barry

► Operating at the Intersection of Innovation & Consumer Insights► Dramatically Defining the Path Forward► Deeply Skilled in Qualitative & Quantitative MethodologiesFor 20+ years I’ve crafted a career in the areas of consumer insights and marketing innovation acquiring extensive experience with B2C, B2B, CPG, Financial Services, Pharmaceuticals, Biotech, Startups, tech companies and more. Known as scrappy, energetic, and unapologetic, I have provided the leadership and direction necessary to develop, maintain, and grow brands that have played key roles in some of the most memorable moments in people’s lives. Working with industry giants such as: Anheuser-Busch, Nestle, and Wells Fargo, I’ve directly contributed to making millions of dollars helping launch products like: Bud Light Lime, Lime-a-Ritas, Beneful, and more. I have worked with everyone from cannabis startups, billionaire entrepreneurs, and Presidents of Fortune 50 companies designing unique, groundbreaking methodological approaches, and producing unbelievable results. Core Strengths:● Design Thinking● Consumer Insights● Innovation● International Business● Creative Problem Solving● Strategic Roadmaps● P&L Trends & Foresight● Professional Moderator and Facilitator● Change ManagementKey Skills: High autonomy and initiative with a strong record of success ◆ Skilled at consumer insights/analysis ◆ Guest lecturer and adjunct professor on multiple college campuses ◆ Direct communication while tactful and diplomatic ◆ Builds strong technical alliances ◆ Adept at developing strategy & transforming it into action ◆ Highly adaptable and able to work in a variety of industries

Jeff Barry's Current Company Details
Dot Foods

Dot Foods

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Chief Innovation Officer
Jeff Barry Work Experience Details
  • Dot Foods
    Director Of Innovation
    Dot Foods 2021 - Present
    Mt. Sterling, Il, Us
  • Saint Louis University
    Adjunct Professor Of Innovation
    Saint Louis University 2017 - Present
    Saint Louis, Mo, Us
    ■ Bringing real-world experience and perspective to MBA level students about the strategic application of innovation and insight techniques to achieve success.
  • Umsl Accelerate
    Lead Innovation Mentor
    Umsl Accelerate 2018 - Present
    Saint Louis, Mo, Us
    ■ Lead mentor guiding entrepreneurs through an 8 week intensive innovation sprint.■ The UMSL Accelerate program is a first of its kind accelerator that is also a credit earning class.■ Guided multiple mentees who have won pitch competitions and seed funding of more than $50,000.
  • Wells Fargo
    Vice President Of Strategic Insights
    Wells Fargo 2019 - 2021
    San Francisco, California, Us
    ■ Working to transform the insights function from a tactical and reactionary emphasis to one that is fully aligned with business strategy, bringing empathy, strategic thought, innovation and actionability to insights. ■ Reduced project delivery and execution times by 50% through a continual focus on strategic alignment and agile, sprint based, methodologies.
  • Brädo Creative Insight
    Director Of Innovation & Consumer Insights
    Brädo Creative Insight 2016 - 2019
    ■ Working with a diverse set of more than 50 clients globally to solve complex strategic marketing problems by translating consumer insight into actionable brand strategies.■ Shepherded the design and build-out of first of its kind portable Innovation Lab empowering our clients to gain a more intimate and empathetic understanding of their consumers, while increasing new ideas by more than 50%. ■ Slashed project delivery and execution times by 50% again and again through a continual focus on the problem to be solved and the introduction of innovative methodologies. ■ Introduced innovative start-up community partnership creating a live learning lab for new methodologies and associates without risking important client revenues, reducing the research cost for new clients by 90%.
  • Nestlé Purina North America
    Senior Strategist – Innovation
    Nestlé Purina North America 2010 - 2016
    St. Louis, Mo, Us
    ■ Reimagined what’s possible by designing and installing an entirely new innovation processes for the company, generating 1,000s of new product ideas annually.■ Formed think tank, salvaging $1M in lost product costs, by driving ideas that transformed flawed units into sellable product. ■ Initiated in-house innovation trade shows by challenging 50 external potential partners to create and showcase solutions, identifying 50+ ideas for further development.■ Designed mobile innovation app and process, saving $650K annually, to organize and crowdsource real-time communication between 50+ individuals allowing collaboration. ■ Crafted best in class innovation ways of working, that several other Nestle innovation groups worldwide attempted to replicate. ■ Revamped nearly eliminated SKU skyrocketing its growth by 50% and transforming product into the most flourishing SKU within a now profitable brand. ■ Oversaw consumer insights for one of the fastest growing CPG brands in history to reach $1B in annual sales.
  • Anheuser-Busch
    Senior Manager- Consumer Strategy And Insights
    Anheuser-Busch 2005 - 2010
    St. Louis, Mo, Us
    ■ Engineered one of the most successful launches in the history of an industry with the launch of Bud Light Lime in just six months. ■ Responsible for the consumer strategy and development of Super Bowl commercials that won ‘best ad’ in USA Today polls three years in a row. ■ Developed multiple teams to lead up to 5x the volume of work product as others.
  • Edward Jones
    Marketing Research Specialist
    Edward Jones 2000 - 2005
    St. Louis, Mo, Us
    ■ Worked closely with multiple advertising and insight agencies to develop segmentation, positioning, communication and client experiences.■ Designed the methodology and technological solutions to gather research and insights from 10K financial professionals nationwide. ■ Built insights and event marketing teams where they had not previously existed.

Jeff Barry Skills

Marketing Research Market Research Segmentation Customer Insight Strategy Consumer Behaviour Marketing Analysis Product Development Data Analysis Focus Groups Management Positioning Marketing Strategy Competitive Analysis Consumer Behavior Advertising Quantitative Research Qualitative Research Brand Architecture Shopper Marketing Marketing Management Brand Management Consumer Products Fmcg Cross Functional Team Leadership Leadership Ideation Strategic Planning Brand Development Integrated Marketing Product Innovation Market Analysis Pricing Strategy Analytics Brand Equity Strategic Thinking Consulting Customer Relationship Management Creative Strategy Competitive Intelligence Social Media Marketing Business Strategy Project Management Digital Marketing Market Planning Consumer Insight Research Public Speaking Insights

Jeff Barry Education Details

  • Truman State University, Kirksville, Mo
    Truman State University, Kirksville, Mo
    Business Administration
  • University Of Missouri-Saint Louis
    University Of Missouri-Saint Louis
    M.B.A.

Frequently Asked Questions about Jeff Barry

What company does Jeff Barry work for?

Jeff Barry works for Dot Foods

What is Jeff Barry's role at the current company?

Jeff Barry's current role is Chief Innovation Officer.

What is Jeff Barry's email address?

Jeff Barry's email address is ba****@****hoo.com

What is Jeff Barry's direct phone number?

Jeff Barry's direct phone number is +163634*****

What schools did Jeff Barry attend?

Jeff Barry attended Truman State University, Kirksville, Mo, University Of Missouri-Saint Louis.

What skills is Jeff Barry known for?

Jeff Barry has skills like Marketing Research, Market Research, Segmentation, Customer Insight, Strategy, Consumer Behaviour, Marketing, Analysis, Product Development, Data Analysis, Focus Groups, Management.

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