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► Operating at the Intersection of Innovation & Consumer Insights► Dramatically Defining the Path Forward► Deeply Skilled in Qualitative & Quantitative MethodologiesFor 20+ years I’ve crafted a career in the areas of consumer insights and marketing innovation acquiring extensive experience with B2C, B2B, CPG, Financial Services, Pharmaceuticals, Biotech, Startups, tech companies and more. Known as scrappy, energetic, and unapologetic, I have provided the leadership and direction necessary to develop, maintain, and grow brands that have played key roles in some of the most memorable moments in people’s lives. Working with industry giants such as: Anheuser-Busch, Nestle, and Wells Fargo, I’ve directly contributed to making millions of dollars helping launch products like: Bud Light Lime, Lime-a-Ritas, Beneful, and more. I have worked with everyone from cannabis startups, billionaire entrepreneurs, and Presidents of Fortune 50 companies designing unique, groundbreaking methodological approaches, and producing unbelievable results. Core Strengths:● Design Thinking● Consumer Insights● Innovation● International Business● Creative Problem Solving● Strategic Roadmaps● P&L Trends & Foresight● Professional Moderator and Facilitator● Change ManagementKey Skills: High autonomy and initiative with a strong record of success ◆ Skilled at consumer insights/analysis ◆ Guest lecturer and adjunct professor on multiple college campuses ◆ Direct communication while tactful and diplomatic ◆ Builds strong technical alliances ◆ Adept at developing strategy & transforming it into action ◆ Highly adaptable and able to work in a variety of industries
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Director Of InnovationDot Foods 2021 - PresentMt. Sterling, Il, Us -
Adjunct Professor Of InnovationSaint Louis University 2017 - PresentSaint Louis, Mo, Us■ Bringing real-world experience and perspective to MBA level students about the strategic application of innovation and insight techniques to achieve success. -
Lead Innovation MentorUmsl Accelerate 2018 - PresentSaint Louis, Mo, Us■ Lead mentor guiding entrepreneurs through an 8 week intensive innovation sprint.■ The UMSL Accelerate program is a first of its kind accelerator that is also a credit earning class.■ Guided multiple mentees who have won pitch competitions and seed funding of more than $50,000. -
Vice President Of Strategic InsightsWells Fargo 2019 - 2021San Francisco, California, Us■ Working to transform the insights function from a tactical and reactionary emphasis to one that is fully aligned with business strategy, bringing empathy, strategic thought, innovation and actionability to insights. ■ Reduced project delivery and execution times by 50% through a continual focus on strategic alignment and agile, sprint based, methodologies. -
Director Of Innovation & Consumer InsightsBrädo Creative Insight 2016 - 2019■ Working with a diverse set of more than 50 clients globally to solve complex strategic marketing problems by translating consumer insight into actionable brand strategies.■ Shepherded the design and build-out of first of its kind portable Innovation Lab empowering our clients to gain a more intimate and empathetic understanding of their consumers, while increasing new ideas by more than 50%. ■ Slashed project delivery and execution times by 50% again and again through a continual focus on the problem to be solved and the introduction of innovative methodologies. ■ Introduced innovative start-up community partnership creating a live learning lab for new methodologies and associates without risking important client revenues, reducing the research cost for new clients by 90%.
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Senior Strategist – InnovationNestlé Purina North America 2010 - 2016St. Louis, Mo, Us■ Reimagined what’s possible by designing and installing an entirely new innovation processes for the company, generating 1,000s of new product ideas annually.■ Formed think tank, salvaging $1M in lost product costs, by driving ideas that transformed flawed units into sellable product. ■ Initiated in-house innovation trade shows by challenging 50 external potential partners to create and showcase solutions, identifying 50+ ideas for further development.■ Designed mobile innovation app and process, saving $650K annually, to organize and crowdsource real-time communication between 50+ individuals allowing collaboration. ■ Crafted best in class innovation ways of working, that several other Nestle innovation groups worldwide attempted to replicate. ■ Revamped nearly eliminated SKU skyrocketing its growth by 50% and transforming product into the most flourishing SKU within a now profitable brand. ■ Oversaw consumer insights for one of the fastest growing CPG brands in history to reach $1B in annual sales. -
Senior Manager- Consumer Strategy And InsightsAnheuser-Busch 2005 - 2010St. Louis, Mo, Us■ Engineered one of the most successful launches in the history of an industry with the launch of Bud Light Lime in just six months. ■ Responsible for the consumer strategy and development of Super Bowl commercials that won ‘best ad’ in USA Today polls three years in a row. ■ Developed multiple teams to lead up to 5x the volume of work product as others. -
Marketing Research SpecialistEdward Jones 2000 - 2005St. Louis, Mo, Us■ Worked closely with multiple advertising and insight agencies to develop segmentation, positioning, communication and client experiences.■ Designed the methodology and technological solutions to gather research and insights from 10K financial professionals nationwide. ■ Built insights and event marketing teams where they had not previously existed.
Jeff Barry Skills
Jeff Barry Education Details
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Truman State University, Kirksville, MoBusiness Administration -
University Of Missouri-Saint LouisM.B.A.
Frequently Asked Questions about Jeff Barry
What company does Jeff Barry work for?
Jeff Barry works for Dot Foods
What is Jeff Barry's role at the current company?
Jeff Barry's current role is Chief Innovation Officer.
What is Jeff Barry's email address?
Jeff Barry's email address is ba****@****hoo.com
What is Jeff Barry's direct phone number?
Jeff Barry's direct phone number is +163634*****
What schools did Jeff Barry attend?
Jeff Barry attended Truman State University, Kirksville, Mo, University Of Missouri-Saint Louis.
What skills is Jeff Barry known for?
Jeff Barry has skills like Marketing Research, Market Research, Segmentation, Customer Insight, Strategy, Consumer Behaviour, Marketing, Analysis, Product Development, Data Analysis, Focus Groups, Management.
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