I’ve worked for big agencies on Madison Avenue and baby boutiques outside Rio, but advertising isn’t my passion. It’s culture that drives me. And yes, while words like “culture,” “tension” and the double-whammy, “cultural tension,” are overused these days, it IS what we’re all after. Not just WHY our brands matter, but guiding where, when and how they should matter.I possess the skills of a high level global planner and consumer insight-ologist, but also the curiosity of a kid. This curiosity has made me equally comfortable exploring mobile phone trends in barbershops in Jamaica, experimental creative culture in Detroit, tequila’s dark history in Guadalajara, global black identity in London or modern family dynamics in Middle America. And as much as I love the street level, I also love taking that cultural intel to the C-level and discussing what needs to be done. Now. Specialties: -Presentation and storytelling capabilities (in numerous pitches)-Senior management experience-Team-building/guiding-Building agency culture-Guiding/leading, collaborating, working solo-Multicultural strategies-Consumer research (Qualitative & Quantitative)-Statistical data analysis and reporting-Proficient English, Spanish, Portuguese (respectable Italian comprehension, sad French skills)Spirits, beer, automotive, electronics, telco, entertainment, CPG, Banking/Financial, Healthcare, Hospitality, Tourism, QSR.