A senior executive with over 25 years of experience in transforming and optimizing businesses through process improvement in sales, marketing and operations to meet the challenges and opportunities of the digital marketplaces, both B2C and B2B. Developed and optimized digital marketplace strategies by defining how companies and brands should be best positioned. Helped companies recognize that the approach to digital marketplaces in today’s world is not a “one-size-fits-all” model and that each marketplace, from Amazon to Alibaba, needs to be analyzed relative to the company, brand and products that are to be offered. Instrumental in successful eCommerce operational improvement and execution. Defined and guided performance transformation by analyzing an organization’s infrastructure and defining gaps and opportunities in personnel, performance and processes. Expertise with digital marketplaces and direct-to-consumer sales comes from two decades of being a leader and innovator in the digital channels. Experience as one of the first 3 Marketplace Sellers on Amazon, over 16 years ago, formed a solid foundation in interacting with today's digital marketplaces. Worked directly with Jeff Bezos and his S-Group in the early years of what has become Amazon’s fasted growing and most significant retail channel, which has afforded unique insight and understanding of how Amazon works and more importantly, how to succeed, whether as a Vendor or Seller. As President of eCommerce for Lifetime Brands, Inc., the largest non-electric housewares company in the world with over 35 national & global brand, was responsible for major growth with both pure-play and omni-channel online retailers. Lifetime Brands has been continually recognized by Amazon as “best-in-class" in all disciplines and areas. Developed strong relationships with Wayfair, Walmart/Jet and other customers with significant online presence.