Jeff Bratton Email and Phone Number

- Directly manage the experienceonstar.com site which posts weekly OnStar brand content (50+ stories per year) and social platforms (80+ social posts per month) including daily client management, content strategy, development, production and analytics to align with OnStar business objectives - Notable Accomplishment: Visitors to experienceonstar.com have a 50% increase in month-over-month retention and a 38% increase in vehicle purchase consideration. Site also a 2015 Pearl Award Winner – Best Blog- Pioneer of a content development and analytics process to immediately implement identified insights- Successfully execute multi-platform programs to contribute to bottom-line sales objectives including use of enhanced targeting and outreach tactics leading to strong sales results - Notable Accomplishment: First brand use of call now button as call-to-action in social media campaign resulting in over 200+ additional calls for data sales- Agency integration lead with partner agencies including CRM, site, media, and media vendors to collaborate while maintaining consistent strategy and appropriate messaging- Maintain strong client relationships and mentor a team of five account executives and social community managers

- Successfully introduced the Energy Upgrade California brand – the go-to source for California’s energy management and natural resource conservation – consisting of multiple multimedia education campaigns with video, radio, print, site and online advertising - Notable Accomplishment: Development of the Bear Stare water and energy campaign – resulting in 50% increase in time-on-site and site engagements- Supervised asset development and performance from initial creative concepts to weekly analytics of produced materials ensuring on strategy, on time, and within budget delivery of work that met communications objectives- Lead agency integration contact with seven partner agencies and multiple government departments to ensure brand and campaign consistency while fostering a collaborative environment

- Launched the OnStar FMV (For My Vehicle), the aftermarket OnStar mirror retail ad campaign including supervising the execution and deployment of broadcast, print, radio and point of purchase materials - Notable Accomplishment: Holiday campaign support with over 20+ newspaper executions customized per market with specific partner vendors- Managed the Real Calls radio program including screening calls for development, overseeing radio production and creative rotation of over 30+ radio spots - Notable Accomplishment: Streamlined process resulting in 20% cost reduction and increased efficiency- Reviewed OnStar integrations with GM divisional materials to ensure appropriate messaging in brand tone- Acted as a primary contact for OnStar marketing, activation and dealer communication clients to provide flawless execution of requested tasks as well as proactively pursue additional opportunities in the best interest of the client

- Contributed to the successful launch of the Ford Global Focus, Fiesta, and One More Reason campaigns including managing broadcast, print, outdoor, and point-of-purchase development, execution and deployment - Notable Accomplishment: Oversaw the creative development and rotation of the over 40+ One More Reason TV commercials- Assisted in sustaining Ford Car brands communications post launch maintaining strategy and overseeing integrations- Provided messaging guidance and brand direction to internal teams, including digital, CRM, media, production and creative in addition to related vendors, and other Ford agencies

- Supported the communications launch of the Ford Fusion campaign which included assisting broadcast, overseeing print, outdoor and point-of-purchase elements from development to in-market - Notable Accomplishment: Market and target demographic analysis of print and outdoor placements to align strategic creative placement- Maintained continuous strategic alignment of projects and business objectives, making recommendations to modify in an effort to enhance effectiveness and efficiency- Managed multiple cross-agency project budgets, estimates and billing, status reports, and overall project organization

- Assisted in the launch of the SYNC in-car communications, Drive one and Flex campaigns that included broadcast, print, digital and emerging mediums - specifically overseeing the digital video development and production of the Drive one rebranding campaign- Established a monthly competitive review for both client and account planning strategic support - Organized and maintained internal and external team/client communications- Supported the Account teams by flawlessly executing various internal and client requests

- Assisted in the launch of the SYNC in-car communications, Drive one and Flex campaigns that included broadcast, print, digital and emerging mediums - Notable Accomplishment: Managed the video development, production and deployment of the Drive one rebranding campaign’s supporting 24+ digital videos with minimal supervision- Established a monthly competitive review for both client and account planning strategic support - Organized and maintained internal and external team/client communications- Supported the account teams by flawlessly executing various internal and client requests