Jeff is a seasoned marketing executive with three decades of experience on the agency and brand side. Equal parts left and right brain, Jeff is deeply analytical and commercially driven, but a brand builder and storyteller at heart. He has worked across multiple B2C/B2B industries helping brands reinvent themselves, maintain their leadership positions or scale to become household names. Jeff is a true full-funnel marketer with expertise in traditional brand and product marketing, coupled with deep digital marketing and e-commerce credentials. Jeff also has General Management and P&L experience which further contributes to his operating leverage.Jeff has earned many distinctions throughout his career, including being recognized by Forbes and Business Insider as a Top Global CMO, by the IAB as a Direct-to-Consumer All-Star, by the CDO Club as a Hall of Fame inductee, by Alley Watch as a Top E-Commerce Influencer, and by DTC Magazine as a Most Influential Marketer. Some of Jeff's areas of expertise include:+ Go-to-market and growth strategy+ Audience segmentation and development+ Market research and customer insights+ Strategic brand development and positioning+ Product marketing and messaging+ Creative development and optimization+ Media mix modeling+ Lead/demand generation+ Conversion rate optimization+ CRM and lifecycle marketing+ Organizational design+ Mentorship and coaching