Activate is a boutique sales consultancy built on decades of hands-on experience building high-performing teams, launching countless brands and services and achieving $BB in sales. Activate provides outsourced sales, sales operations and Go to Market (GTM) consulting to leading brands and service providers. I serve as a fractional sales leader to clients, providing strategic insight to CEOs, facilitating change and identifying growth opportunities, including the use of AI.

Tri Source is the premier, global boutique provider of outsourced sales, customer service and back-office solutions for leading US brands and service providers. Our Customer Experience teams throughout the US, Central America and Mexico make Outsourcing Simple! Acted as strategic advisor to CEO, outlining company direction, systemizing culture and achieving milestones across all departments. Led rebranding, sales, customer success and international expansion. Leveraged change management efforts to drive 3X increase in top-line revenue.

Strategically led newly created division to establish local sales presence for key retailer, Walmart. Set overall direction, recruited leadership, developed support functions, forged strategic partnerships and led client strategies. Fostered powerful brand in region and consumer products community, achieving above industry average gross margin.

bdirect/Team Direct is the leading, boutique Sales & Marketing agency focused on selling and managing disruptive CPG and GM brands at Big Box retailers like Walmart, Costco, Target and amazon. Led $BB's in sales of consumer brands in multiple categories at Top 5 global retailers. Built best-in-class sales team, led Operations, drove strategy and developed unique culture to post break-through results. Held broad fiduciary oversight and served as a partner in multiple sister companies. Laid strategic foundation for multiple brands' growth and eventual exit.Areas of Expertise:• Team Building • Brand Development• Vision & Mission / Culture • Multi-channel Marketing• Disruptive Strategic Planning • Account-specific Marketing• Execution: Strategy & Tactics • Consultative Selling• Budget / P&L • Scaling Outsourced Marketing Agencies Industry Expertise:• Health & Wellness * Food & Beverage • Beauty / HBC * Sports Nutrition• Housewares * Impulse / GM• Nutritional Supplements * Emerging Brands / Categories

Provided management oversight and coaching, focused on sales development and integrating services across sister companies. Played key role in pivoting company from non-scalable model to distribution model.

Launched first authentic natural and organic personal care brand at Walmart leading to establishment of new category at world's largest retailer. Gained broad distribution in Mass and Drug.Led product development, packaging and retail strategy; launched 2 sub-brands and over 150 SKUs at top tier Mass and Drug retailers. Managed six-figure marketing and product development budget and leveraged vendor partnerships to minimize development costs. Positioned brand in marketplace, garnering private equity attention while establishing new category in mass market retail.

Twinlab has been a leader in sports and vitamin/herb nutrition for 50 years. Led PL and branded sales and marketing programs for leading diet/nutrition brand at Walmart and across multi-channel. Launched first-ever no carbs/sugar/calories energy drink - in c-store. Promoted 2 times in 3 years.

Leiner was the largest supplement manufacturer in the USA. Differentiated corporate offering with innovative marketing initiatives (like first-ever shelf-edge interactive kiosks in Food/Drug/Mass) that earned multi-year contract extensions with leading retailers. Led marketing, creative & category insights that drove largest order in company history. Promoted 4 times in 5 years.