Jeff Byron Email and Phone Number
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Most of my career circles around studying the consumer - why they buy, what they think about brands, what they like and don't like, etc. This information is utilized throughout organizations - including the sales process, customer service, account management, product development and innovation. To gather this information, many tools have been used including online consumer panels, market segmentation, traditional online and phone surveys, focus groups, shop-alongs, call center customer recordings, eye-tracking and ethnographic studies. I have taken my analytical and leadership skills into Marketing Communications, Customer Service, Human Resources and data-related IT functions over time - studying associates, building associate engagement intiatives, cleaning customer databases, and utilizing a variety of data to improve human capital efficiencies and leadeship. My career consists of several places and roles, but my leadership and management style has always been consistent - having a foundation of teaching, learning and giving back and I'm proud of the many individuals and organizations that I've been associated with and had success with over time.
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Director, Consumer Insights And Data QualityNetjets Feb 2019 - PresentColumbus, Oh, UsLeading all market research, case analysis, and customer data functions. I am fortunate to work with these fantastic teams as we build relevance and importance for each of them as they benefit our end customer and the organization itself. Market Research allows our Owners/customers have a voice in our decision-making. Case Analysis monitors any/all issues our customers may experience and allows the organization to focus on areas that matter. Owner Insight consults with the organization to better collect and maintain accurate information about individual customers. For three of these years, I also led the Data Governance/Engineering areas who develop a common language and rules on how all data should be gathered in our systems, but have since handed those keys elsewhere.
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Director, Market ResearchNetjets Dec 2016 - Feb 2019Columbus, Oh, UsI led all market research activities for this amazing organization. I was (and still am) responsible for understanding as much as possible about our Owners, Crew and prospects in order to serve their needs through the company offerings. This information is used to make critical business decisions to continue to shape the organization's products, customer service and sales/marketing efforts.
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Director, Hr Analytics, Associate Engagement & SupportAlliance Data Oct 2015 - Dec 2016Columbus, Ohio, UsI led all HR Analytics functions, utilizing data to uncover trends and predictors to human capital initiatives - such as turnover, quality of hire, training and leadership. This was a relatively new area to Alliance Data, so we built relevant databases and developed research initiatives which resulted in significant cost savings and improved efficiencies to the organization.I also led all Associate Engagement initiatives, developing programs and connecting many engagement teams around the organization to improve associate productivity and morale. This required many communication tools and a significant amount of organization between HR and the rest of the organization.Finally, I led a couple of support teams within HR, including all administration functions and recruiting coordination (interviews, new hires), ensuring this fast growing organization was well supported. -
Sr. Director, MarketingAlliance Data Jun 2013 - Oct 2015Columbus, Ohio, UsLed Market Research and Marketing Communication functions within the organization. The team consisted of 45 associates responsible for prospecting, client support, internal communications, external events, public relations, creative design, copywriting and all market research activities as noted in previous position.
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Director, Market IntelligenceAlliance Data Jul 2011 - Jun 2013Columbus, Ohio, UsLed a team of market research and interaction analytics professionals. Helped the organization develop appropriate value propositions and campaigns for retail private label and co-brand credit cards and loyalty programs. Utilized voice of the customer information to improve customer service in customer care centers. Explored new industries and determined the viability of new product lines.
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Sr. Market Intelligence ManagerAlliance Data Mar 2008 - Jul 2011Columbus, Ohio, Us
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Manager, Market ResearchAlliance Data Mar 2004 - Mar 2008Columbus, Ohio, Us
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Associate Director, MarketingDave Thomas Foundation For Adoption Sep 2001 - Mar 2004Dublin, Oh, UsLed all marketing efforts for the non-profit arm of Wendy's International. This included building relationships with franchise owners, running fundraising events and generating public relations opportunities. Created branding for all sales and education materials including collateral and websites. Developed annual research study highlighting key issues. -
Marketing Director And FounderEc Outlook Inc Jul 1999 - Sep 2001Founded this start-up company with five others. The company grew to 170 associates and was sold within a short period of time. Led many marketing functions including sales prospecting, competitive intelligence, consumer opinion on product development, PR and user conference coordination. -
Market Research ManagerColumbia Gas Of Ohio Oct 1994 - Jul 1999Columbus, Ohio, UsResponsible for all market research activities including survey development, focus group coordination, reporting and presenting to key stakeholders. Worked with commercial and industrial clients for their consumer insight needs, as well as a number of internal functions needing marketplace information. -
Market Research AnalystCheckfree Corporation May 1991 - Oct 1994Milwaukee, Wisconsin, UsBegan market research career at Checkfree, which is now Fiserv. Was responsible for sales lead tracking, uncovering new markets and developing research projects for new product development. Analyzed and presented all results and was a key part of new product releases and call center training initiatives.
Jeff Byron Skills
Jeff Byron Education Details
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The Ohio State UniversityMarketing -
Ashland UniversityMarketing
Frequently Asked Questions about Jeff Byron
What company does Jeff Byron work for?
Jeff Byron works for Netjets
What is Jeff Byron's role at the current company?
Jeff Byron's current role is Director, Consumer Insights and Data Quality at NetJets.
What is Jeff Byron's email address?
Jeff Byron's email address is je****@****ata.com
What is Jeff Byron's direct phone number?
Jeff Byron's direct phone number is +161474*****
What schools did Jeff Byron attend?
Jeff Byron attended The Ohio State University, Ashland University.
What skills is Jeff Byron known for?
Jeff Byron has skills like Market Research, Segmentation, Marketing, Analytics, Customer Insight, Competitive Intelligence, Leadership, Marketing Strategy, Marketing Research, Marketing Communications, Management, Market Analysis.
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