Jeff Calaway Email & Phone Number

• Successfully lead a team of 5 internal communication specialists, driving employee engagement and alignment through targeted messaging and effective communication channels.• Develop and implement a comprehensive content strategy to increase employee satisfaction and improve overall organizational communication.• Manage the development and execution of internal communication plans for key initiatives, including strategy, Diversity, Inclusion and Equity, Experience and expansion.• Oversee the internal newsroom, ensuring timely and accurate dissemination of information to employees, gaining 2 million views in 2 years of existence.• Collaborate with leadership to address internal communication challenges and implement effective solutions.

• Managed the external newsroom, overseeing content creation, editing, and distribution to drive audience engagement and increase brand visibility. The newsroom has more than 20 million views in 230 different countries.• Collaborated with PR, Marketing, and Internal Communications teams to develop and implement a cohesive content strategy.• Successfully launched and managed checkupnewsroom.com resulting in 20 million views in 230 different countries, proving to be a resource for both patient families and the media.• Served as a subject matter expert on internal and external communications, providing guidance and mentorship to team members.

Responsible for day-to-day planning and operation of the online newsroom. Wrote, edited and proofread new content from a multitude of contributors, while ensuring all products meet established content standards, including headlines, AP style, powerful narratives and engaging copy. As supervisor of the information, checks all content for accuracy, grammar, spelling and typos.Oversaw the Cook Children’s external online newsletter, including choosing the articles, headlines and photos in each issue. Responsible for building an e-newsletter and setting deadlines to ensure newsletter was delivered every two weeks.Oversaw Checkup Magazine, including identifying story ideas that were timely and interesting for the quarterly publication. Chose the correct source and responsible for all content and photographs.Served as main contact for Cook Children’s Medical Advisor for Digital Health; funneling all topics and content to be ready for publishing. Assisted with writing, editing and brainstorming with the Medical Advisor for Digital Health as needed.Worked with Public Relations team on videos. Targeted stories that needed a video element for the online newsroom. Worked on interview questions, helping write or edit original scripts and providing feedback for editing as needed.Identified ways that content can be shared and facilitated for the purposes of promoting Cook Children’s and the online newsroom.

Fort Worth, Tx, Us

Oversaw feature stories and news articles for wedoitallforkids.com, maintained maintain schedules of articles and topics, as well as write and publish an average of two stories per week.Managed the quarterly Checkup magazine, which is distributed to nearly 100,000 homes. Created budget for stories, with article details and contact information. Responsible for making sure articles, edits and photos are accurate and completed on time. Developed, managed and executed the production of Checkup e-newsletter, a bi-monthly newsletter distributed to more than 13,000 homes during the school year.

Dallas, Tx, Us

Wrote for multiple internal and external publications, provided daily web-based communications to staff and responded to media calls for hospital information about breaking news stories. Wrote for multiple internal and external publications, provided daily web-based communications to staff and responded to media calls for hospital information about breaking news stories.