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A digital marketing and e-commerce professional with a track record of structuring brand & marketing materials, sustainably DTC growing sales, and scaling technical business solutions. I take pride in understand business challenges, solving problems at their root, and thoughtfully growing teams through clearly defined roles and responsibilities.I lead my teams by example and strive to exceed expectations. I believe the best innovation comes in communication driven, supportive, collaborative environments with clear kpis; I encourage this mentality through clear feedback and coaching my teams to appreciate and build upon company objectives.Specialties: DTC platforms, marketplace managements, Sales & CS integration, online advertising, channel conflict resolution, team leadership, brand development, user experience optimization, online and offline campaign integration, e-commerce operations, production management.
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Head Of EcommerceHydroviv May 2024 - PresentWashington, District Of Columbia, Us -
Sr Director Of EcommerceOuter Apr 2022 - May 2024Santa Monica, California, Us -
Sr. Director Of Ecommerce & Site MerchandisingPurple Sep 2021 - Apr 2022Lehi, Utah, Us -
Director Of Ecommerce MerchandisingPurple Dec 2019 - Sep 2021Lehi, Utah, Us -
Director Of Brand ManagementPattern Apr 2018 - Nov 2019Lehi, Utah, UsPattern manages inventory, listings, and advertising on Amazon, Walmart, Jet, eBay, and Tmall. My brand portfolio leads Pattern's Walmart sales and spans both Seller Central and Vendor Central management on Amazon. Clients include PopSockets, Thorne Research, Sylvania, Zebra, and more. -
Director Of Customer SuccessQuivers Feb 2017 - Apr 2018Sandy, Utah, UsBuilding growth for new and existing clients through Quivers' distributed e-commerce platform. Clients included Marker Dalbello Volkl, Scott Sports, Group Rossignol, Sparco, Banded/Avery, Austin Air, and more. -
Marketing ManagerClearlink Jun 2016 - Feb 2017Draper, Ut, UsCollaborated with the executive team to create and lead an agency business unit with the expressed goal to expand into deregulated energy and solar markets. The leadership mandate is to overhaul company production processes, identify and leverage new technical opportunities, and to improve mobile and desktop development methodology. The goal is to systematize improvements and push them company-wide, driving improved collaboration between business units, increased profitability, and tighter production windows. -
Online Marketing ManagerClearlink Jun 2015 - Jun 2016Draper, Ut, UsBuilt successful business case to migrate company CMS onto updated platforms by deploying collaborative new design and development system, facilitating faster site builds with reduced code inconsistencies. Successful turnaround of falling satellite profits led to takeover and turnaround of stagnant security brands, deepened partnership with existing brands, and outperforming budget forecasts by up to 30%. -
Digital Marketing ManagerSkis Rossignol Nov 2012 - Jun 2015Saint Jean De Moirans, FrIntegrated European and North American digital initiatives to strengthen global brand execution and boost continued North American sales growth. Built improved global email recruiting and targeting initiatives with Salesforce.com tie-ins, deployed new B2B sales platform in North America, and continued to grow B2C online sales platforms despite stagnant offline company sales. -
Digital StrategistSkis Rossignol May 2009 - Nov 2012Saint Jean De Moirans, FrLaunched B2C sales platform in the United States and Canada to revitalize brand presence on-hill and recapture lagging market share among key brand influencers. Reshaped athlete partnerships to integrate social media support and improve brand presence; launched and managed online paid placement for display, PPC, and social media advertising. -
Web Content ManagerSkis Rossignol Dec 2007 - May 2009Saint Jean De Moirans, FrModernized international digital brand presence through global site redesigns and modernized architecture, structured and deployed global branded social media presence, and phased out unsuccessful digital platforms and initiatives. Built proof-of-concept online stores to manage closeout inventory and measure influencer interest for online sales. -
Channel ManagerNtp Software Jul 2006 - Feb 2007Chelmsford, Ma, UsStructured recruitment management system to create software reseller network and expand sales reach across hardware sales partners. Managed recruitment team and designed tools to identify and onboard new partners. -
Founder, Ck SonsCk Sons Jun 2005 - Jul 2006Innovated a future-thinking online fitness tracking and virtual trainer solution to offer personalized coaching to gym members through cloud-based software. Originated product concept, recruited partners, developed pitch leading to the final round of initial Y Combinator class, identified initial funding partners, and oversaw proof-of-concept software and hardware development.
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Edit ManagerSnippies Oct 2004 - Sep 2005New York, Ny, UsManaged freelance edit staff, video facilities, and production flow to capture and create supporting materials for market research studies. Systematized global video capture and delivery to editors and clients.
Jeff Cedeno Skills
Jeff Cedeno Education Details
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University Of Utah - David Eccles School Of BusinessMarketing And Operations -
Cornell UniversityFilm
Frequently Asked Questions about Jeff Cedeno
What company does Jeff Cedeno work for?
Jeff Cedeno works for Hydroviv
What is Jeff Cedeno's role at the current company?
Jeff Cedeno's current role is Head of eCommerce at Hydroviv.
What is Jeff Cedeno's email address?
Jeff Cedeno's email address is je****@****ter.com
What is Jeff Cedeno's direct phone number?
Jeff Cedeno's direct phone number is +143564*****
What schools did Jeff Cedeno attend?
Jeff Cedeno attended University Of Utah - David Eccles School Of Business, Cornell University.
What are some of Jeff Cedeno's interests?
Jeff Cedeno has interest in How Things Work, Internet Technologies, Mobile Computing, Skiing, Soccer, Advertising, Mountain Biking, Renewable Energy.
What skills is Jeff Cedeno known for?
Jeff Cedeno has skills like Graphic Design, Web Design, Project Management, Videography, Social Media, Social Media Marketing, Photography, Online Marketing, Photoshop, Video, Illustrator, Microsoft Excel.
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